During the first union election at Amazon’s Bessemer, Ala., warehouse, early last year, organizers largely avoided visiting workers at home because Covid was raging and few Americans were vaccinated.
The Retail, Wholesale and Department Store Union believed the precaution was prudent even if it made persuading workers harder and may have contributed to the union’s lopsided defeat.
On Friday, the National Labor Relations Board will mail out ballots to workers at the same warehouse in a so-called re-run election, which the agency ordered after finding that Amazon behaved improperly during the last campaign.
But for this election, which runs through March 25, the labor movement is pulling few punches. Several national unions have collectively sent dozens of organizers to Bessemer to help rally workers. And organizers and workers have spent the past several months going door-to-door to build support for the union.
far more than half of all elections during that time, according to data from the National Labor Relations Board.
“In cases where the margin of victory is pretty significant one way or the other, the outcome often doesn’t change the second time,” said David Pryzbylski, a management-side lawyer at Barnes & Thornburg.
Those odds may be longer still at a company like Amazon, which has the resources to hire consultants and saturate workers with anti-union messages, as it did during the last election.
Turnover at Amazon is high — over 150 percent a year even before a recent surge of quitting nationwide — and could introduce uncertainty because it’s unclear how new workers will respond to arguments on either side.
previously said that its performance targets take into account safety and employees’ experience.
For Amazon, which is facing challenges to its labor model on multiple fronts, there is little incentive to ease its resistance to the union. Last year, California approved a law that would restrict the company’s use of productivity targets, and the roughly 1.4 million-member International Brotherhood of Teamsters elected a new president who promised a large investment in unionizing the company.