Mr. Gregory said a similar phenomenon had occurred with social media posts claiming various liquids turned at-home coronavirus tests positive.

On Dec. 23, 2020, a video on YouTube showed coronavirus tests turning positive after being tested on kiwi, orange and berry fruit juice. It collected over 102,000 views. In the same month, a video producing the same results with Coca-Cola was posted on YouTube, collecting 16,800 views.

One year later, a spate of similar videos with the same theme appeared on TikTok and Instagram.

For Ms. Koltai, the re-emergence of false narratives even after social media companies labeled them a year earlier shows the power of misinformation to “thrive when it can latch on to a current event.”

“That is how narratives can peak at different times,” she said.

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