Facebook said on Wednesday that revenue rose 48 percent to $26.2 billion in the first three months of the year, while profits nearly doubled to $9.5 billion, underlining how the social network has continued to benefit during the pandemic.
Advertising revenue, which makes up the bulk of Facebook’s income, rose 46 percent to $25.4 billion. Nearly 3.5 billion people now use one of Facebook’s apps every month, up 15 percent from a year earlier.
The results followed a blockbuster financial performance in 2020, as the pandemic pushed people indoors toward their computers and other devices — and onto the social network and its associated apps like Instagram, WhatsApp and Messenger — in ever-increasing numbers. Facebook recorded highs in users and revenues and its services were in such demand that engineers at times struggled to “keep the lights on.”
Yet Wall Street is now expected to scrutinize Facebook’s advertising business closely. On Monday, Apple rolled out an update of its mobile software with a new feature that asks people if they wish to opt out of being tracked by advertisers outside of apps like Facebook. If people choose not to be tracked, that could hurt Facebook’s business, which relies on user data to target advertising.
Facebook cut off Mr. Trump from the platform after the riot, though a final decision about whether to keep him off the site indefinitely has not been made.