Elijah Daniel, 26, a creator in Los Angeles, is helping followers put a price on the creators. On Friday, he launched the Clout Market, which is a little bit like trading cards, but of influencers.

The Clout Market offers 10 million NFTs representing top creators including Trisha Paytas, James Charles, Bryce Hall, David Dobrik and Jeffree Star. The NFTs are designed to look like Pokemon cards with pixelated images of each creator. The cards carry parody names for legal purposes, Mr. Daniel said, so Tana Mongeau’s card reads “Tana Mongoose.”

The price for these items is determined by the creator’s relevance online. Mr. Daniel worked with a developer to create a dynamic pricing structure that adjusts prices in real time. (It pulls from social and analytics platforms data.) If a creator loses or gains followers or trends on Twitter, the price of the NFT Mr. Daniel created for them will go up or down.

Mr. Daniel said the goal of selling these NFTs is to let fans monetize the drama surrounding their favorite influencers. “A lot of fans will buy these for support,” he said, “haters will buy them to bet on people’s downfall.”

“Influencers and social media stars are making so much money off drama and scandals,” he said, “and most of them are fake. This is a way for the fans who follow along so heavily with everything to be able to invest in those scandals and make money too.”

He added: “If we have to go through another scandal, we all better be getting paid for it.”

“This is the first-wave of creators adopting new technologies to connect with an already engaged fan-base,” said Jeremiah Owyang, a creator adviser to Rally.io. “But instead of it being one-way and solely transactional,” he said, “the fans are as much part of the creation experience as the creator.”

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