Grammy-nominated DJ Steve Aoki is the latest music artist to join the non-fungible token (NFT) movement. Today he and digital artist Maciej Kuciara released a new NFT collection, “Neon Future by Steve Aoki x Maciej Kuciara,” exclusively on Nifty Gateway.
In partnership with Impact Theory Studios, the new art and music NFT collection is inspired by a “Neon Future” sci-fi comic book series co-created in 2018 by Aoki, writer Jim Krueger and Impact Theory CEO Tom Bilyeu. Aoki released five new tracks with the collection, along with the expectation that NFTs will guide the future of music with collectible valuables and experiences stored in digital wallets.
“The Neon Future collection encompasses my passion for the series and takes an irreverent look at the themes about the future of technology that we’ve been exploring in the story world of Neon Future,” Aoki said in a statement. “The convergence of comics and music produces a powerful collectible art experience that’s more than just a snapshot.”
According to Kuciara, NFTs represent “a new canvas for digital artists” that enable creatives to collaborate with each other across various industries. Not only does this elevate music experiences for consumers, but it also broadens the opportunities that music creators have to engage fans and monetize their work.
Nifty Gateway, a premier marketplace to buy, sell, and store NFTs, uses blockchain to enforce scarcity and prove authenticity. The platform also makes it possible for artists and collectors at all levels to access and find long-term value in art and commerce.
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“As a creator, collector, and entrepreneur, I’m looking forward to what this new (NFT) platform will offer the world,” Bilyeu said in a statement. “In the short term it’s incredibly exciting, and when you step back and look long term, it will be nothing short of revolutionary.”
The monetization opportunity that NFTs offer creators also extends to record labels exploring the crypto world. Factory New VR record label is one such operation laying the groundwork for artificial intelligence, augmented reality, NFTs, tokenization and decentralized finance models. The company is using Vydia end-to-end music technology platform for services including supply chain, global distribution, analytics, rights management and detailed revenue reporting.
Factory New represents virtual and digital artists including the world’s first AI-powered robot rapper FN Meka who, with 9.4 million followers and more than one billion views on TikTok, recently released a new single, “Speed Demon,” on DSPs and via NFT. Meanwhile, the label’s avatar Bitcoin released his second NFT that allowed buyers to participate in streaming royalties.
“This is the future of entertainment … FN Meka has become known for posting crazy items that don’t exist in real life, and that’s what fans have gravitated towards,” says Factory New co-founder Anthony Martini, who has signed and developed artists including Tyga and Madeintyo. “So we had the idea of starting to release some of those items from his TikTok as stand-alone NFTs, allowing fans to own a piece of his social media clout in a way.”
Martini’s business partner Brandon Le has designed some of the highest-selling video game covers of all time and says that, as blockchain technologies like NFTs become more widely accepted, he and Martini are determined to forge new and recreate old business models of the music industry. He carries Aoki’s prediction one step further and says that blockchain will lead to more widespread decentralization of power, thereby altering the future of music industry fixtures like Spotify.