• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Republica Press

Your Business & Political News Source

REPUBLICA PRESS
Your Business & Political News Source

  • Home
  • BUSINESS
  • MONEY
  • POLITICS
  • REAL ESTATE
  • SCIENCE/TECH
  • US
  • WORLD

In Hawaii, Reimagining Tourism for a Post-Pandemic World

by

After the outbreak of the pandemic, Governor David Ige issued an executive order ceasing the disbursement of hotel and other transient accommodation taxes paid by visitors to the agency. Those funds have, since last year, been utilized to support other government operations.

Many are hopeful that John De Fries, who became the chief executive of the Tourism Authority in September, will be able to lead the islands into an era where tourism is more regenerative than extractive. Mr. De Fries is the first native Hawaiian to lead the organization and business owners who rely on tourism are counting on him to represent their interests as he thinks about how to market the islands in a post-pandemic world.

“We are at a time when our very survival is at stake,” Mr. De Fries said. “We understand that there are currencies other than cash that we have to reconcile. Some of those other currencies are the natural environment, a sense of well-being in the community. There’s currency in ensuring that Hawaiian cultural traditions are and should be protected.”

In January 2020, the tourism authority created a 2020-2025 strategic plan with four pillars or areas of focus — natural resources, Hawaiian culture, community and brand marketing — to manage tourism responsibly going forward. When the pandemic hit, the agency decided to continue working on the plan. In particular, it kept consulting with residents about how they feel about tourism.

Mr. De Fries, who grew up in Waikiki and has seen tourism turn to overtourism over the past three decades, said that his approach for moving forward will emphasize regenerative travel through the Hawaiian ancestral idea of malama which means “to nurture.” The four pillars, he said, will be a guiding force.

“Everyone I talk to — hotel owners, elders, even the people who don’t like tourism — agrees that we all want future generations to have a natural resource base that’s in better condition than it is now, so we have to care for it and anyone with any aloha for this place will understand that.”

It’s a lesson that other overtouristed destinations might learn from.


Paige McClanahan contributed reporting from Europe.

View Source

Filed Under: BUSINESS Tagged With: Business, Coronavirus (2019-nCoV), Culture, Diamond Head (Oahu, Hawaii), Environment, Europe, Government, Hawaii, Honolulu (Hawaii), Moving, PAID, Shutdowns (Institutional), State, taxes, travel, Travel and Vacations

Primary Sidebar

More to See

The Madison Club’s Latest $27M Mansion: Luxury in La Quinta, CA

The poshest place in California's Coachella Valley is The Madison Club. This exclusive gated community in La Quinta is where A-listers and tycoons … [Read More...] about The Madison Club’s Latest $27M Mansion: Luxury in La Quinta, CA

Quality Wines From The Romagna Region Of Italy

Piazza del Popolo in the evening, Ravenna, Emilia-Romagna, Italy getty Italy has 20 different geographical regions, and Emiglia-Romagna—in the … [Read More...] about Quality Wines From The Romagna Region Of Italy

Investigators of War Crimes in Ukraine Face Formidable Challenges

KOROPY, Ukraine — Four men tugged at long strips of fabric to lift a coffin out of the gaping hole in the backyard of a small house. They flung the … [Read More...] about Investigators of War Crimes in Ukraine Face Formidable Challenges

Copyright © 2022 · Republica Press · Log in · As an Amazon Associate we earn from qualifying purchases.

Terms and Conditions - Privacy Policy