A new Delta campaign is slated for the end of May or early June, when more people have been vaccinated and are considering traveling, Ms. Young said. The company intends to continue showing masked employees for the foreseeable future, but is “leaning away from the loner shots, the empty airports and empty stadiums and the black-and-white,” she said.

“We’re looking for optimism and the hope of being able to get back and return to some normalcy,” she said. “But it is incredibly complex; we know that people are at very different points in their comfort level, and we want to reiterate that everything we did in 2020 is not going away.”

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