video on YouTube on Sunday titled “Lil Nas X Apologizes for Satan Shoe” — but what appears to be an apology cuts to the sexually charged scene with Satan from the music video.

The blood and other satanic elements are “definitely a unique marketing strategy,” said Barbara E. Kahn, a professor of marketing at the University of Pennsylvania.

On Twitter on Thursday, Lil Nas X wrote to “14-year-old Montero” that the song was “about a guy I met last summer.”

“I know we promised to never come out publicly,” he wrote. “I know we promised to die with this secret, but this will open doors for many other queer people to simply exist.”

View Source