After playing in select cities and theaters, the thriller Adverse starring Thomas Nicholas, Lou Diamond Phillips, Sean Astin, Kelly Arjen, Penelope Ann Miller, and Mickey Rourke will go digital on March 9.
In the film, Nicholas plays a ride-share driver who discovers his sister is in debt to a dangerous crime syndicate sporting Rourke as the boss.
“I’m pretty proud of this one,” Nicholas, who also served as a producer on Adverse, said. “It was pretty cool because the way the platform release works is it’s only one-week guaranteed, the theaters can decide if they want to hold the film an additional week. So I would say the majority of the theaters held it for a second week then we got some orders for the third week, which is a pretty good win for us because this time period that we’re living in right now and I know that theaters are really only open a few days a week due to restrictions from Covid and all that.”
With how hard the pandemic has hit the film industry, Thomas — best known for starring in comedies such as Rookie of the Year and American Pie — chalks up the extended run as a win for the movie and for the local theaters that carried it and is looking forward to movie fans finding the motion picture on digital platforms.
“The way that I feel about it is that being in entertainment myself… we shot this before lockdown, so that even though we were dealing with the deliverables and all that stuff with Lionsgate, I really haven’t worked, my son’s worked during lockdown, but I haven’t worked, so we fought hard in our negotiations to get a theatrical window because we knew that theaters are suffering,” Nicholas said.
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“You keep reading in the news, AMC [was] shutting down and almost going bankrupt, so we really wanted to support. We were in some of these smaller chains, not AMC because we were in select theaters. You got to go out to like 3,000 screens to work with the big boys and we’ve just been doing select theaters, but we wanted to support their businesses. So yeah, more people will see it at home but we got to send some money to the theater owners before we did that.”
AMC is beginning to open up theaters at limited capacity, including dozens in New York this past weekend. Digital releases will continue to serve as the measuring stick for films’ success for the time being.
“I’m very, very proud of Adverse and the performance I was able to give,” Thomas added. … “The number of weeks that Brian A. Metcalf and I worked on developing the character of Ethan… because it wasn’t just an easy kind of like, ‘Hey, do this role and be someone else’. It was the idea that I worked with Brian A. Metcalf before and he wrote the script and I was drawn to playing this character, but even I wasn’t sure that I was going to be able to do it.
“And so we did work sessions and really kind of developed how Ethan was going to sound and look and move … we worked for like a few weeks on that. And then weeks of rehearsals with Kelly Arjen, our other producing partner who plays Ethan’s sister Mia, and she’s such an integral role. The relationship between Ethan and Mia is the cornerstone of the movie.”