Home sellers often hear that they should depersonalize their decor so that their property appeals to the biggest swath of buyers. Yet in the latest episode of “One Week To Sell,” designer Taylor Spellman proves that this adage can sometimes undermine a sale.
In the Season 1 episode “Hardwood to Hard Wood,” Spellman visits Maplewood, NJ, a charming town that’s perfect for families. She’s called to a house that’s priced at a reasonable $625,000, but has been on the market for two months without an offer. Once Spellman steps inside, she understands why: This house is so generic, it just doesn’t make an impression on buyers and compel them to bite.