Rachel Zanders probably would never have opened a candle shop in the historic district of Easton, Pa., if her older brother, Steven Zanders, hadn’t moved to the city from Allentown a decade ago while helping to open a diner there.
When Mr. Zanders, now 47, first rented a place in Easton, he thought he had made a mistake. The city, which sits on the Pennsylvania-New Jersey border at the junction of the Delaware and Lehigh Rivers, felt weather-beaten and downtrodden. But he soon discovered that the city of 27,000 in Northampton County was in the midst of a dramatic transformation.
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