Developers looking for new ways to market apartments during the pandemic have decided that more is better, so they have begun to offer buyers furnished apartments, solving two design problems: many people are wary about shopping in stores and are also leery of the current backlogs in the home furnishings market.
The furnished apartments provide a move-in-ready experience with packages available that can include items from window coverings to bedroom linens and everything in between. Many of these buildings are dealing with the manufacturers directly, avoiding supply-chain issues.
In New York, buyers can walk into fully outfitted luxury condominiums at places like 40 Bleecker, in NoHo, which has established a symbiotic relationship with the designer co-op Colony. Unfurnished two-bedroom, two-bath apartments at 40 Bleecker begin at $3.365 million, with the most expensive three-bedroom, three-and-a-half-bath apartment asking $5.96 million. Three furnished units currently on the market are priced at $3.6 million, $5.275 million, and $5.7 million, and include items like lighting, textiles, and bedding, though the price of the furnishings and other extras is in addition to the listing price (items are priced individually, but buyers can also purchase these apartments as they are staged).
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