resigned from the academy’s board in 2018.

“We have settled on numeric answers to the problem of inclusion, barely recognizing that this is the industry’s problem far, far more than it is the academy’s,” Mr. Mechanic wrote in his resignation letter, which was leaked to the news media. “Instead we react to pressure. One governor even went as far as suggesting we don’t admit a single white male to the academy, regardless of merit!”

At the same time, some people have turned away from the Oscars because of its lack of diversity. Under 10 million viewers tuned into Sunday night’s telecast, according to Nielson, a 58 percent drop compared with last year. One member of the academy’s board of governors, who spoke on the condition of anonymity because of confidentiality rules, said that market research had shown that people of color, upset about the racial disparity of nominees (and tired of seeing many of the same people get nominated over and over), had become less interested in the ceremony. A couple of smaller civil rights groups have called for viewing boycotts.

That was the case for April Reign, the campaign finance lawyer who originated the #OscarsSoWhite hashtag in 2015. Despite the changes at the organization, she said she believed the academy’s efforts to diversify its voting body had fallen short.

“It’s still a popularity contest among all the white men,” she said.

Others see reason for optimism in this year’s Oscars, no matter how they ended.

“To have a film about Fred Hampton that doesn’t demonize him but instead celebrates him, and provides this broader story from a group of Black filmmakers is, you know, kind of hard to believe that it would even be made much less be nominated,” Mr. Boyd said of “Judas and the Black Messiah.” “And we could go through each of these examples. It’s great. It’s wonderful. I just don’t want it to be an isolated incident.”

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Oscars Ratings Plummet, With Fewer Than 10 Million Tuning In

LOS ANGELES — For the film industry, which was already fighting to hold its place at the center of American culture, the Nielsen ratings for Sunday night’s 93rd Academy Awards came as a body blow: About 9.85 million people watched the telecast, a 58 percent plunge from last year’s record low.

Among adults 18 to 49, the demographic that many advertisers pay a premium to reach, the Oscars suffered an even steeper 64 percent decline, according to preliminary data from Nielsen released on Monday. Nielsen’s final numbers are expected on Tuesday and will include out-of-home viewing and some streaming statistics.

The Academy of Motion Picture Arts and Sciences declined to comment.

The academy had been bracing for a sharp ratings drop. Award shows have been struggling mightily during the pandemic, and the Oscars have been on a downward trajectory for years. But some academy officials had hoped Sunday’s telecast still might crack 10 million viewers and attract as many as 15 million.

Humiliating? Certainly. But hundreds of millions of dollars are also at stake.

Under a long-term licensing deal with ABC, which is owned by Disney, the academy stands to collect roughly $900 million between 2021 and 2028 for worldwide broadcasting rights to the Oscars. The funds are crucial to the academy’s operations, especially at a time when it is spending to open a museum in Los Angeles. But some of that money is threatened. Payments to the academy include a guarantee and then revenue sharing if certain ad sales thresholds are reached.

keep ad rates high because of the fragmentation of television viewing. Oscars night may be a shadow of its former self, but so is the rest of network television; the ceremony still ranks as one of the largest televised events of the year. Google, General Motors, Rolex and Verizon spent an estimated $2 million for each 30-second spot in Sunday’s telecast, only a slight decline from last year’s pricing, according to media buyers. ABC said on Thursday that it had sold out of its inventory.

ABC does not guarantee an audience size to Oscar advertisers, thus removing any potential for so-called make-goods (additional commercial time at a later date) to compensate for low ratings.

Some people in the entertainment industry, whether out of optimism or denial or both, believe award shows are going through a temporary downturn — that declining ratings for stalwarts like the Emmys (a 30-year low) and the Screen Actors Guild Awards (down 52 percent) reflect the pandemic, not a paradigm shift. Without live audiences, the telecasts have been drained of their energy. The big studios also postponed major movies, leaving this year’s awards circuit to little-seen art films.

The most-nominated movie on Sunday was “Mank.” It received 10 nods. Surveys before the show indicated most Americans had never even heard of it, much less watched it, despite its availability on Netflix. “Mank,” a love letter to Old Hollywood from David Fincher, won for production design and cinematography.

Still, the Oscars have been on a downward slide since 1998, when 57.2 million people tuned in to see “Titanic” sweep to best-picture victory.

Game Awards, which celebrates the best video games of the year and is streamed on platforms like YouTube, Twitch and Twitter.)

In many cases, analysts say, the telecasts are too long for contemporary attention spans. The ceremony on Sunday was one of the shorter ones in recent years, and it still ran 3 hours 19 minutes. Why slog through all that when you can catch snippets on Twitter? On Sunday, video from the ceremony showing Glenn Close twerking to “Da Butt” went viral.

down 53 percent) and Golden Globes (down 62 percent). Still, the Oscars ratings plunge in recent years has been more dramatic, and the Grammys is closing in on becoming the most-watched awards show, once an inconceivable notion. It had nearly 9 million viewers for its telecast last month.

The academy itself has played a role in the show’s demise, bungling efforts to make it more relevant (hastily announcing a new category honoring achievement in “popular” films and then backtracking) and refusing ABC’s plea to reduce the number of Oscars presented during the show.

housing and health care for Hollywood seniors.

A spokeswoman for the academy said the producers of the Oscars were not available on Monday to discuss their decisions.

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‘Colette,’ From the Video Game Medal of Honor, Wins an Oscar

It was a night of firsts: First Korean actor to win an Oscar, oldest performer to win best actor, first woman of color to win best director.

And, for the video game industry, its first Oscar recognition for best documentary short.

The statuette was for “Colette,” a short film featured in the Oculus virtual-reality game Medal of Honor: Above and Beyond, which is also the first Oscar for Facebook. (It owns Oculus, the virtual-reality group that produced the documentary short along with EA’s Respawn Entertainment.)

Oculus TV or YouTube, or on the website of The Guardian, which later acquired and distributed the film.

“We hope this award and the film’s reach means” that the memories of all of who resisted “are no longer lost,” Doran said.

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South Korea Celebrates Oscar Win for Youn Yuh-jung of ‘Minari’

SEOUL — “Minari,” the critically acclaimed movie about a hard-luck family of Korean immigrants in the United States, was not exactly a commercial blockbuster in South Korea: Fewer than a million people watched it in 54 days of screening across the country.

But when one of its stars, Yuh-Jung Youn, won the Academy Award for best supporting actress, South Koreans rejoiced not only because it was a first for a Korean actor, but also because of the recipient.

On Monday morning, the South Korean media sent out news flashes when Ms. Youn won her Oscar. Cable channels announced plans to screen her previous films. Social media was abuzz with fans congratulating her.

“Her performance brilliantly helped us relive the memories of our own mothers and grandmothers,” President Moon Jae-in said in a statement, referring to Ms. Youn’s character in the film.

“Woman of Fire,” but left acting to marry Jo Young-nam, one of South Korea’s best-known singers. In the 1970s, she followed him to the United States, where Mr. Jo tried on a career as a gospel singer. The marriage ended in divorce in the 1980s.

“A Good Lawyer’s Wife” (2003), many female actresses declined the role of a woman who has sex with another man while her husband is terminally ill. Ms. Youn took the role, saying she could used the money to redo her living room.

She once performed the role of a spiteful queen in a Korean soap opera so well that people often cursed when they saw her on the street.

“People like her because they know her life story,” said Huh Eun, a retired college media professor in Seoul. “When they think of her, they don’t think of the glorious spotlight usually associated with film stars, but of a woman who has struggled to make a living all these years like the rest of us.”

Ms. Youn’s global breakthrough came when she was offered a role in “Minari.”

quoted Ms. Youn as saying. “This is our first time living this life, so we can’t help but feel regretful and hurt.”

Ms. Youn’s Oscar acceptance speech went viral for a characteristic tongue-in-cheek attitude. The award was presented by Brad Pitt, whose production company financed the film. “Mr. Brad Pitt, finally, nice to meet you!” she said to the American superstar. “Where were you when we were filming in Tulsa?”

“Minari” depicts a Korean family struggling to build a life as farmers in rural Arkansas in the 1980s, when many poor Koreans headed for the United States for a better life. It is the second film about Koreans to make history at the Academy Awards, after “Parasite,” directed by Bong Joon Ho, won four Oscars last year.

“Parasite” grossed more than 10 million viewers within two months of its release. Part of the reason “Minari” failed to achieve the same commercial success in South Korea is because the immigrant experience of the 1980s that it portrays is quickly fading.

These days, far fewer Koreans emigrate to the United States, and those who do are usually the children of rich families who go there to study. That may change, too, as Koreans watch hate crimes involving Asian-American victims soar in the United States.

But Ms. Youn struck a chord with South Koreans in her role as Soonja, the foul-mouthed but loving grandmother in “Minari” who moves from South Korea to the United States to take care of her grandchildren. Her grandson doesn’t consider Soonja a “real grandma” and complains that she “smells like Korea.” They slowly build a bond by playing cards together and sharing Mountain Dew, which Soonja seems to think is a health drink because it is made from “dew from the mountains.”

After “Minari” began accumulating awards at film festivals in recent weeks, fans started calling Ms. Youn “the Meryl Streep of Korea.” She has done what no other Korean actor or actress has done: while “Parasite” won best picture and best director, none of its actors were nominated for Oscars.

On Sunday night during the award ceremony, Ms. Youn said her true inspiration was her two children. “I’d like to thank my two boys who made me go out and work,” she said while holding her statuette.

“This is the result because mommy worked so hard.”

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China Censors Chloé Zhao’s Oscar Win

Chloé Zhao’s historic Oscar win should have been met with jubilation in China, the country of her birth. On Sunday night, she became the first Chinese and woman of color to be named best director, for “Nomadland,” which also took home the prize for best picture.

Instead, the Chinese government imposed a virtual news blackout, and censors moved to tamp down or scrub out discussion of the award on social media.

Chinese state-run news media outlets — which are typically eager to celebrate recognition of its citizens on the global stage — made nearly no mention of the Oscars, let alone Ms. Zhao. Chinese social media platforms raced to delete or limit the circulation of articles and posts about the ceremony and Ms. Zhao, forcing many internet users and fans to use homonyms and wordplay to evade the censors.

No reason has been given for the suppression, though Ms. Zhao has recently been the target of a nationalist backlash over remarks she had made about China in the past.

recent escalation in tensions between the United States and China.

“People should be celebrating — both Americans for giving her credit as a film director, and Chinese, for the fact that one of their own won a very prestigious international award,” Ms. Hung said. “But the politics of the U.S.-China relationship seem to have filtered down to the cultural and art circles, which is a shame.”

By midafternoon on Monday, The Global Times, a Communist Party-owned newspaper, broke the silence to urge Ms. Zhao to play a “mediating role” between China and the United States and “avoid being a friction point.”

“We hope she can become more and more mature,” the paper wrote in an editorial that was published only in English.

Although some posts about Ms. Zhao’s success made it through the filters, for the most part, the censors made it clear that the topic was off limits. Searches on Weibo, a popular social media platform, for the hashtag “Chloé Zhao wins the Oscar for best director” returned only the message: “According to relevant laws, regulations and policies, the page is not found.”

sensitive portrait of the lives of itinerant Americans, had been scheduled for release in China last week, as of Monday, there were no screenings in theaters.

The Oscars also came under fire last month for the nomination of “Do Not Split,” a film about the antigovernment protests in Hong Kong in 2019, for best short documentary. The Global Times said then that the documentary “lacks artistry and is full of biased political stances.”

Not long after, reports emerged that broadcasters in mainland China and Hong Kong would not be airing the Oscars ceremony for the first time in decades. (One of them, TVB, a Hong Kong broadcaster, said the decision was commercial.)

“Do Not Split,” lost to “Colette,” a film about a French resistance member who visits a concentration camp where her brother died. But its nomination alone had already helped raise awareness about China’s crackdown in Hong Kong, Anders Hammer, the documentary’s director, said in an interview before the awards.

“The ironic thing is that this censorship and the actions taken in Beijing and also Hong Kong have brought much more attention to our documentary and also brought much more attention to the main theme of our documentary, which is how basic democratic rights are disappearing in Hong Kong” Mr. Hammer said.

Chinese reporters working at state-controlled news outlets had been ordered weeks ago to refrain from covering the awards ceremony altogether, said two employees of Beijing-based news outlets, speaking on the condition of anonymity given the sensitivity of the issue.

On Monday afternoon, there was no mention of the Oscars in the entertainment section of the flagship People’s Daily website. Instead, the top stories included a report on rural tourism in China and another on a “World Tai Chi Day” event in Malta.

But Ms. Zhao’s fans were undeterred by the censorship. On social media, they resorted to tactics that are by now familiar to many Chinese internet users: blurring out the names of Ms. Zhao and the film, writing backward, turning images on their side or adding slashes or exclamation marks between Chinese characters.

In their posts, many people praised Ms. Zhao’s acceptance speech, in which she said she had been “thinking a lot lately about how I keep going when things get hard.” For inspiration, she said she often looked to a line from a 13th-century classical text that she had memorized as a child growing up in China: “People at birth are inherently good.”

The line resonated with many Chinese who had also grown up memorizing those texts.

“It’s so hard to describe how I felt when I heard her say onstage those six characters in a Beijing accent,” one user wrote. “It may not be my favorite classical phrase — I would say I don’t even really agree with it — but in that moment I cried.”

For many observers, the censorship was something of a lost opportunity for the Chinese government, which has long sought to replicate the success of Hollywood in projecting American soft power around the world.

“The way she drew from her Chinese heritage in tackling difficulties is inspiring,” said Raymond Zhou, an independent film critic based in Beijing. “It’s sad she got massively misunderstood due to a string of cross-cultural events.”

He declined to say more, given the political sensitivity of the issue, adding only that “her body of work speaks for itself.”

Austin Ramzy and Joy Dong contributed reporting from Hong Kong. Claire Fu contributed research.

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Chloé Zhao and ‘Nomadland’ Win at 2021 Oscars

LOS ANGELES — A surreal 93rd Academy Awards, a stage show broadcast on television about films mostly distributed on the internet, got underway on Sunday with Regina King, a former Oscar winner and the director of “One Night in Miami,” strutting into a supper-club set.

“It has been quite a year, and we are still smack dab in the middle of it,” she said, referencing the pandemic and the guilty verdict in the George Floyd murder trial. “Our love of movies helped to get us through.”

With little more preamble, Oscar statuettes were handed out, with Emerald Fennell, a first-time nominee, winning best original screenplay for “Promising Young Woman,” a startling revenge drama. The last woman to win solo in the category had been Diablo Cody (“Juno”) in 2007.

“He’s so heavy and so cold,” Fennell said about the gold-plated Oscar statuette in an impromptu speech that revisited one she wrote when she was 10 and loved Zack Morris in the television series “Saved By the Bell.” “They said write a speech. I’m going to be in trouble with Steven Soderbergh,” she said.

overwhelmingly white and male, but the organization has invited more women and people of color into its ranks following the intense #OscarsSoWhite outcries in 2015 and 2016, when the acting nominees were all white. This year, nine of the 20 acting nominations went to people of color.

As expected, Daniel Kaluuya was named supporting actor for playing the Black Panther leader Fred Hampton in “Judas and the Black Messiah.”

“Bro, we out here!” Kaluuya shouted in celebration before growing serious and crediting Hampton (“what a man, what a man”) and ending with the cri de coeur, “When they played divide and conquer, we say unite and ascend.”

Hollywood wanted the producers of the telecast to pull off an almost-impossible hat trick. First and foremost, they were asked to design a show that prevented the TV ratings from plunging to an alarming low — while celebrating movies that, for the most part, have not connected widely with audiences. The producing team, which included the Oscar-winning filmmaker Steven Soderbergh (“Traffic”), also hope to use the telecast to jump-start theatergoing, no small task when most of the world has been out of the box office habit for more than a year. Lastly, the producers needed to integrate live camera feeds from more than 20 locations to comply with coronavirus safety restrictions.

red carpet had to be radically downsized and the extravagant parties canceled.

For the first time, the academy nominated two women for best director, recognizing Chloé Zhao for “Nomadland,” a bittersweet meditation on grief and the American dream, and Fennell for “Promising Young Woman,” about the aftermath of a sexual assault. The other nominated directors were David Fincher for “Mank,” a black-and-white love letter to Old Hollywood; Lee Isaac Chung for “Minari,” a semi-autobiographical tale about a Korean-American family; and, in a surprise, Vinterberg for “Another Round.”

Zhao had already been feted for her “Nomadland” direction by nearly 60 other organizations, including the Directors Guild of America and the British Academy of Film and Television Arts. In 93 years of the Academy Awards, only one woman, Kathryn Bigelow, has ever won. (Bigelow was celebrated in 2010 for directing “The Hurt Locker.”) The directing category has also been dominated over the decades by white men, giving the nomination of Zhao, who is Chinese, even greater meaning.

sharp-elbowed awards campaigners keep whiffing in the end.

Last year, the company’s best-picture hopes rested on “The Irishman.” It failed to convert even one of its 10 nominations into a win. In 2019, Netflix pushed “Roma.” It won three Oscars, including one for Alfonso Cuarón’s direction, but lost the big prize.

ending his popular, nine-film “Madea” series in 2019, Perry has focused on making television shows like “Bruh,” “Sistahs” and “The Oval” for BET. He owns a studio in Atlanta.

The Dolby Theater, which holds more than 3,000 people and has been the home of the Academy Awards since 2001, was not the epicenter of the telecast. This year, with just the nominees and their guests in attendance, an Art Deco, Mission Revival train station in downtown Los Angeles served as the main venue.

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Oscars 2021: What to Watch For

LOS ANGELES — Preventing the TV ratings from plunging to an alarming low, while celebrating movies that, for the most part, have not connected widely with audiences. Attempting to jump-start theatergoing when most of the world is more than a year out of the habit. Integrating live camera feeds from more than 20 locations to comply with coronavirus safety restrictions.

This is going to be one hard-working Academy Awards ceremony.

The surreal 93rd edition — a stage show broadcast on television about films mostly distributed on the internet — will finally arrive Sunday night. The Academy of Motion Picture Arts and Sciences delayed the event, which typically takes place in February, in hopes of outrunning the pandemic. Still, the red carpet had to be radically downsized and the extravagant parties canceled.

The night could go down in Hollywood history for happier reasons, however. The famed “and the Oscar goes to” envelopes could contain these names: Chadwick Boseman, Viola Davis, Daniel Kaluuya and Yuh-Jung Youn. If that happens, as some awards handicappers have predicted, it would be the first time that people of color swept the acting Oscars — an indication that the film industry has kept its promise in response to the #OscarsSoWhite movement and implemented meaningful reforms.

Voters, of course, could always veer in other directions. Is this the year that Glenn Close, a supporting actress nominee for “Hillbilly Elegy,” finally gets to take home a little gold dude? Or will she tie Peter O’Toole’s sad record for eight winless nominations? Carey Mulligan (“Promising Young Woman”) or Frances McDormand (“Nomadland”) could edge past Davis (“Ma Rainey’s Black Bottom”) to win best actress. And a posthumous best actor win for Boseman (“Ma Rainey’s Black Bottom”) has lately been less of a sure thing thanks to a surge of academy support for Anthony Hopkins (“The Father”).

sharp-elbowed awards campaigners keep whiffing in the end.

Last year, the company’s best-picture hopes rested on “The Irishman.” It failed to convert even one of its 10 nominations into a win. In 2019, Netflix pushed “Roma.” It won three Oscars, including one for Alfonso Cuarón’s direction, but lost the big prize.

On Sunday — despite the pandemic hastening the rise of streaming services — Netflix is poised to three-peat as a best-picture loser, with its two nominees, “Mank” and “The Trial of the Chicago 7,” expected to be eclipsed by “Nomadland,” about a grief-stricken woman retreating to the margins of society. It hails from Searchlight, a division of the Walt Disney Company.

There is a chance that women will shine in both writing categories.

Emerald Fennell is the favorite to win the Oscar for best original screenplay for “Promising Young Woman,” a visceral revenge drama, having triumphed at the Writers Guild Awards. Fennell, a first-time nominee, would be the first woman to win solo in the category since Diablo Cody (“Juno”) in 2007. As for adapted screenplay, Chloé Zhao (“Nomadland”) is in a tight race with Florian Zeller (“The Father”). If Zhao joins Fennell in the winner’s column, it will be the first time that two solo women win the writing prizes in the same year.

Zhao’s big moment, however, will come toward the end of the ceremony, when she is expected to win the best director Oscar. In 93 years of the Academy Awards, only one woman, Kathryn Bigelow, has ever won. The category has also been dominated over the decades by white men, giving recognition of Zhao, who is Chinese, even greater meaning.

Steven Soderbergh is not your usual Oscar producer, which is why he may be the perfect choice for this very unusual year.

As a director who is constantly pushing boundaries with form, subject matter and scope, he is seemingly always on the lookout for a new challenge. And what could be a bigger hurdle than producing the Academy Awards in the middle of the pandemic? He and his producing partners for the event, Stacey Sher and Jesse Collins, have eschewed Zoom and implemented enough protocols to enable a mask-free environment for the nominees.

Mr. Soderbergh also keeps referring to the show as a three-act film. The telecast’s writing staff includes the “Surviving R. Kelly” filmmaker Dream Hampton and the veteran writer-director Richard LaGravanese (“The Fisher King”). Presenters are being referred to as “cast members.” (They include Zendaya, Brad Pitt and Bong Joon Ho, last year’s winner for best director.)

The Dolby Theater, which holds more than 3,000 people and has been the home of the Academy Awards since 2001, will not be the epicenter of the telecast. This year, with just the nominees and their guests in attendance, Union Station — the Art Deco, Mission Revival transit hub in downtown Los Angeles — will serve as the main venue.

And if it’s the song performances you love most, then be sure to tune in to the pregame show, since those five performances have been kicked out of the main event.

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Have You Satisfied Your Covid Compliance Officer?

For many in the hospitality business, assuming the role of party cop has been counterintuitive. For others, however, it has prepared them well for Covid management. Mariellynn Maurer has run the College of William & Mary’s Events and Conferences Department for almost two decades but was repositioned last summer to oversee Richmond Hall, the dormitory that acted as the isolation area for students who had tested positive. The school newspaper, The Flat Hat, dubbed her the “Quarantine Queen.”

“We’re hosting ‘guests,’ just in a bit of a different situation,” said Ms. Maurer, who organized virtual movie nights for quarantining students with boxed fresh made popcorn delivered to each door, a perk plucked from past summer conferences, and one way to make it easier to force college students to stay in a dorm room for ten days.

Back at Kaufman Astoria Studios, a crew member walked by carrying a large sheet cake for the key grip’s birthday. Dr. Dahl’s precisely plucked eyebrows rose. “They can’t eat that in there,” she said wistfully, but without remorse. They also cannot blow out candles and she will encourage clapping rather than singing. “I try to be really polite and nice about reminders, I’ll try to use humor and make a joke of it,” Dr. Dahl said. “But it’s hard to be the nag.”

But the nagging will persist for the foreseeable future, according to Dr. Adamson. “A C.C.O. position will continue for several years,” she said, depending on the prevalence in the community, “There will still be variants circulating two years from now.”

“I would be happy to not have a Covid career,” Dr. Dahl said. “It’s a bummer.” She says she jokes that people have had to pivot, “and I pivoted into a cul-de-sac.” Though her film set exposure has reignited a dormant screenwriting hobby. In addition to an ongoing project about her father, a Syrian immigrant to North Dakota who was a “low-level C.I.A. spy,” the other is percolating in real time.

“I think it would be hilarious to do a series like ‘The Office’ but based on being a Covid compliance officer,” she said. “I mean, it writes itself.”

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ABC Sells Out Ad Time for Oscars, Despited Expected Fall in Viewers

ABC has sold out its advertising inventory for the pandemic-delayed Academy Awards on Sunday, with companies like Google, General Motors, Rolex and Verizon spending an estimated $2 million for each 30-second spot, according to media buyers — only a slight decline from last year’s pricing even though the television audience is expected to be sharply smaller.

Rita Ferro, president of Disney Advertising Sales, which sells ads on Disney-owned ABC, announced the sellout. She declined to comment on pricing or say how much revenue Disney will generate from the telecast. Last year, the Oscars pulled in about $129 million across 56 ads, according to Kantar Media, a research firm. (A red-carpet preshow attracted $16.3 million across 42 ads.)

Additional revenue comes from “integrations” and other sponsorships. For the first time, for instance, ABC will have a sponsor for closed-captioning (Google). The upshot: ABC’s revenue for the telecast is estimated to have declined only 3 to 5 percent from last year — a tiny drop compared with the expected 50 to 60 percent decline in viewing.

The ceremony is “one of those big cultural moments,” Andrew McKechnie, Verizon’s chief creative officer, said of the company’s decision to buy ad space. “The broadcast this year will be a bit different,” he acknowledged, “but the event will still be an impactful one and an important one for us to show up in.”

20 percent drop from the previous year and a record low. On Sunday, nine million to 12 million people are expected to tune in.

Audiences have been turning away from awards telecasts for years, but ratings have nose-dived during the pandemic. Without live audiences, the shows have been drained of their energy. Big studios have also postponed major movies, leaving this year’s awards scene to downbeat art films.

ABC does not guarantee an audience size to Oscar advertisers, thus removing any potential for so-called make-goods — additional commercial time at a later date — if ratings tumble.

ABC has been able to keep ad rates high in part because of the fragmentation of television viewing. Oscars night is a shadow of its former self — it attracted 57 million viewers in 1998 — but still pulls in one of the largest audiences on broadcast television, certainly for a nonsports telecast. New advertisers this year include Apartments.com and Freshpet dog and cat food. Expedia and Adidas have bought commercial time to introduce new campaigns.

“We’re very pleased with where we are,” Ms. Ferro said, citing “the quantity, the caliber and the diversity of the advertisers in the show.”

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