Academy Awards (Oscars)

Will Smith’s ‘Emancipation’: What Will Apple Do?

Apple has a Will Smith problem.

Mr. Smith is the star of “Emancipation,” a film set during the Civil War era that Apple envisioned as a surefire Oscar contender when it wrapped filming earlier this year. But that was before Mr. Smith strode onto the stage at the Academy Awards in March and slapped the comedian Chris Rock, who had made a joke about Mr. Smith’s wife, Jada Pinkett Smith.

Mr. Smith, who also won best actor that night, has since surrendered his membership in the Academy of Motion Picture Arts & Sciences and has been banned from attending any Academy-related events, including the Oscar telecast, for the next decade.

Now Apple finds itself left with a $120 million unreleased awards-style movie featuring a star no longer welcome at the biggest award show of them all, and a big question: Can the film, even if it succeeds artistically, overcome the baggage that now accompanies Mr. Smith?

Variety reported in May, however, that the film’s release would be pushed into 2023.

rushed the stage and slapped Mr. Rock. Later in the show, Mr. Smith won the best actor award for his work in “King Richard.”

video on his YouTube channel in which he said he was “deeply remorseful” for his behavior and apologized directly to Mr. Rock and his family.

provided to Variety. When his appeal was measured again in July, (before he released his video apology) it dropped to a 24 from a 39, what Henry Schafer, executive vice president of the Q Scores Company, called a “precipitous decline.”

Apple has delayed films before. In 2019, the company pushed back the release of one of its first feature films, “The Banker,” starring Anthony Mackie and Samuel L. Jackson, after a daughter of one of the men whose life served as a basis of the film raised allegations of sexual abuse involving her family. The film was ultimately released in March 2020 after Apple said it reviewed “the information available to us, including the filmmakers’ research.”

Many in Hollywood are drawn to Apple for its willingness to spend handsomely to acquire prominent projects connected with established talent. But the company has also been criticized for its unwillingness to spend much to market those same projects. Two people who have worked with the company, and who spoke on condition of anonymity to discuss dealings with Apple, said it usually created just one trailer for a film — a frustrating approach for those who are accustomed to the traditional Hollywood way of producing multiple trailers aimed at different audiences. Apple prefers to rely on its Apple TV+ app and in-store marketing to attract audiences.

Yet those familiar with Apple’s thinking believe that even if it chooses to release “Emancipation” this year, it will not feature the film in its retail outlets like it did for “CODA,” which in March became the first movie from a streaming service to win best picture. That achievement, of course, was overshadowed by the controversy involving Mr. Smith.

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Netflix’s Stumble Could Be a Warning Sign for Streaming Industry

Many entertainment executives, tired of playing catch-up to a Silicon Valley interloper, have been waiting for the comeuppance of Netflix. But this may not have been the way they hoped it would happen.

Netflix said this week that it lost more subscribers than it signed up in the first three months of the year, reversing a decade of steady growth. The company’s shares nose-dived 35 percent on Wednesday while it shed about $50 billion in market capitalization. The pain was shared across the industry as the stock of companies like Disney, Warner Bros. Discovery and Paramount also declined.

Netflix blamed a number of issues, ranging from increased competition to its decision to drop all its subscribers in Russia because of the war in Ukraine. To entertainment executives and analysts, the moment felt decisive in the so-called streaming wars. After years of trying, they may see a chance to gain ground on their giant rival.

But Netflix’s stunning reversal also raised a number of questions that will have to be answered in the coming months as more traditional media companies race toward subscription businesses largely modeled after what Netflix created. Is there such a thing as too many streaming options? How many people are really willing to pay for them? And could this business be less profitable and far less reliable than what the industry has been doing for years?

advertising-supported tier in the next year or two. Netflix also said it would crack down on password sharing, a practice that in the past it said it had no problem with.

“We’ve been thinking about that for a couple of years, but when we were growing fast it wasn’t a high priority to work on,” Mr. Hastings said. “And now, we’re working superhard on it.”

Netflix has no advertising sales experience, while rivals like Disney, Warner Bros. Discovery and Paramount have vast advertising infrastructure. And the password crackdown led some analysts to wonder whether Netflix has already reached market saturation in the United States.

Mr. Hastings tried to reassure everyone that Netflix had been through tough times before and that it would solve its problems. He said the company was now “superfocused” on “getting back into our investors’ good graces.”

Brooks Barnes contributed reporting.

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Streaming Took Over Hollywood. Will It Take Best Picture, Too?

The pandemic accelerated the disruption. Traditional studios like Paramount, Universal, Sony, Warner Bros. and Disney rerouted dozens of theatrical films to streaming services or released them simultaneously in theaters and online. For the second year in a row, the Academy of Motion Picture Arts and Sciences, citing the coronavirus threat, allowed films to skip a theatrical release entirely and still be eligible for Oscars. The academy had previously required at least a perfunctory theatrical release of at least a week in Los Angeles.

This is about more than Hollywood egotism. The worry is that, as streaming services proliferate — more than 300 now operate in the United States, according to the consulting firm Parks Associates — theaters could become exclusively the land of superheroes, sequels and remakes. The venerable Warner Bros. has slashed annual theatrical output by almost half and built a direct-to-streaming film assembly line. Last week, Amazon boosted its Prime Video service by acquiring Metro-Goldwyn-Mayer, the old-line studio behind “Licorice Pizza,” which is nominated for three Academy Awards, including best picture.

In a year when Hollywood largely failed to jump-start theatrical moviegoing, streaming services solidified their hold on viewers. Global ticket sales totaled $21.3 billion in 2021, down from $42.3 billion in 2019, according to the Motion Picture Association. (Theaters were closed for much of 2020.) Some theater companies have gone out of business, others have merged; the world’s biggest theater chain, AMC Entertainment, racked up $6 billion in losses over the past two years and its stock has dropped 66 percent since June. At the same time, the number of subscriptions to online video services around the world grew to 1.3 billion, up from 864 million in 2019, the group said.

One film that struggled at the box office was Mr. Spielberg’s “West Side Story,” which received an exclusive run in theaters (per his wishes) of about three months. It collected about $75 million worldwide (against a production budget of $100 million and global marketing costs of roughly $50 million). “West Side Story” is now available on not one but two streaming services, Disney+ and HBO Max, where it has almost assuredly been viewed more widely than in theaters. But the film was never able to recover — among Oscar voters — from being branded a box office misfire. It received seven nominations, and is poised to win in one category, for Ariana DeBose as best supporting actress.

Mr. Spielberg’s also-ran presence in the current Oscar race makes the ascendance of streaming contenders all the more striking: a lion in the fight to keep the Academy Awards focused on theatrical films is pushed aside.

However unlikely, it is possible that “West Side Story” could come from behind and win the best picture trophy. So could Kenneth Branagh’s “Belfast,” for that matter. Such an outcome would be a bit like 2019, when academy voters, turned off by an over-the-top campaign by Netflix to push “Roma” to best picture glory, instead gave the prize to “Green Book,” a traditional film from Universal Pictures.

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Quiet Awards Season Has Hollywood Uneasy

The Academy Awards were created in 1929 to promote Hollywood’s achievements to the outside world. At its pinnacle, the telecast drew 55 million viewers. That number has been dropping for years, and last year it hit an all-time low — 10.4 million viewers for a show without a host, no musical numbers and a little-seen best picture winner in “Nomadland.” (The film, which was released simultaneously in theaters and on Hulu, grossed just $3.7 million.)

Hollywood was planning to answer with an all-out blitz over the past year, even before the awards season. It deployed its biggest stars and most famous directors to remind consumers that despite myriad streaming options, theatergoing held an important place in the broader culture.

It hasn’t worked. The public, in large part, remains reluctant to return to theaters with any regularity. “No Time to Die,” Daniel Craig’s final turn as James Bond, was delayed for over a year because of the pandemic, and when it was finally released, it made only $160.7 million in the United States and Canada. That was $40 million less than the 2015 Bond film, “Spectre,” and $144 million below 2012’s “Skyfall,” the highest-grossing film in the franchise.

Well-reviewed, auteur-driven films that traditionally have a large presence on the awards circuit, like “Last Night in Soho” ($10.1 million), “Nightmare Alley” ($8 million) and “Belfast” ($6.9 million), barely made a ripple at the box office.

And even though Mr. Spielberg’s adaptation of “West Side Story” has a 93 percent positive rating on Rotten Tomatoes, it has earned only $30 million at the domestic box office. (The original grossed $44 million back in 1961, the equivalent of $409 million in today.)

According to a recent study, 49 percent of prepandemic moviegoers are no longer buying tickets. Eight percent say they will never return. Those numbers are a death knell for the midbudget movies that rely on positive word of mouth and well-publicized accolades to get patrons into seats.

Some believe the middle part of the movie business — the beleaguered category of films that cost $20 million to $60 million (like “Licorice Pizza” and “Nightmare Alley”) and aren’t based on a comic book or other well-known intellectual property — may be changed forever. If viewing habits have been permanently altered, and award nominations and wins no longer prove to be a significant draw, those films will find it much more difficult to break even. If audiences are willing to go to the movies only to see the latest “Spider-Man” film, it becomes hard to convince them that they also need see a movie like “Belfast,” Kenneth Branagh’s black-and-white meditation on his childhood, in a crowded theater rather than in their living rooms.

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Anthony Hopkins’ Oscar Win Ends Night Highlighted by Diversity

LOS ANGELES — In a break with tradition, the Academy of Motion Picture Arts and Sciences decided to end its Oscars ceremony on Sunday with the prize for best actor instead of the one for best picture.

It was easy to understand why. The late Chadwick Boseman, nominated for his visceral performance in “Ma Rainey’s Black Bottom,” was the runaway favorite, and an acceptance speech by his widow was sure to be an emotional moment. Further, the best actor prize had gone to a Black man only four times in 93 years, and celebrating Mr. Boseman at the night’s climax — after a year in which racial justice was at the forefront of the country’s consciousness — would put an exclamation point on the academy’s aggressive diversity and inclusion efforts over the past few years.

It backfired in spectacular fashion.

The film establishment instead went with Anthony Hopkins, rewarding his performance in “The Father” as a man suffering from dementia. Apparently certain that Mr. Boseman would win, Mr. Hopkins had decided not to attend the ceremony. With no one there to accept the award, the Oscars telecast abruptly ended, leaving the academy to face questions about whether it had misjudged its voting body.

“At 83 years old, I did not expect to get this award — I really didn’t,” Mr. Hopkins said in a video speech released Monday morning from his hometown in Wales and during which he paid tribute to Mr. Boseman.

all-white slates of acting nominees in both 2015 and 2016. It has scrambled to enact diversity-focused reforms, most notably inviting about 4,000 artists and executives — with a focus on women and people from underrepresented groups — to become members. The organization now has about 10,000 voters. It says that about 19 percent of its members are from underrepresented racial and ethnic communities, up from 10 percent in 2015.

This year’s ceremony had a chance to be a showcase for those efforts. Going into Sunday night, some awards handicappers predicted that movie history would be made, with all four acting Oscars going to people of color for the first time. Along with Mr. Boseman, Viola Davis was seen as a leading contender for the best actress prize for playing a blues singer in “Ma Rainey’s Black Bottom.” Best actress instead went to Frances McDormand for playing a dour van dweller in “Nomadland.” It was her third best-actress statuette.

Daniel Kaluuya, who played the Black Panther leader Fred Hampton in “Judas and the Black Messiah,” and Yuh-Jung Youn, for her comically cantankerous grandmother in “Minari.” She was the first Korean performer to win an acting Oscar, and only the second Asian woman. Chloé Zhao, who is Chinese, took home the best director prize, only the second woman to do so in Oscar history and the first woman of color.

Two Black women, Mia Neal and Jamika Wilson, won Oscars for makeup and hairstyling for the first time. Emerald Fennell (“Promising Young Woman”) was the first woman to take home a solo screenwriting Oscar in 13 years. And the director Travon Free was the first Black man to win in the best live-action short category. He was recognized for “Two Distant Strangers,” a film about police brutality that he made with Martin Desmond Roe.

revealed that he did not accept the academy’s overtures.

Last year, the academy announced a plan that will require films to meet diversity criteria to be eligible for a best-picture nomination, starting with the 2024 awards.

Still, those who have been critical of the way the film industry operates are not ready to heap too much praise on the academy’s efforts.

“What we have to constantly recognize is that an institution like the academy didn’t give anything to Black people,” said Rashad Robinson, president of the racial justice organization Color of Change. “What the academy has done over the years is have a system and a set of rules that has stalled Black careers, which has prevented people from being able to be fully seen, which has had an economic impact on folks. Now that they are working to make some changes, let’s acknowledge those changes but let’s not give them any awards that they haven’t earned.”

resigned from the academy’s board in 2018.

“We have settled on numeric answers to the problem of inclusion, barely recognizing that this is the industry’s problem far, far more than it is the academy’s,” Mr. Mechanic wrote in his resignation letter, which was leaked to the news media. “Instead we react to pressure. One governor even went as far as suggesting we don’t admit a single white male to the academy, regardless of merit!”

At the same time, some people have turned away from the Oscars because of its lack of diversity. Under 10 million viewers tuned into Sunday night’s telecast, according to Nielson, a 58 percent drop compared with last year. One member of the academy’s board of governors, who spoke on the condition of anonymity because of confidentiality rules, said that market research had shown that people of color, upset about the racial disparity of nominees (and tired of seeing many of the same people get nominated over and over), had become less interested in the ceremony. A couple of smaller civil rights groups have called for viewing boycotts.

That was the case for April Reign, the campaign finance lawyer who originated the #OscarsSoWhite hashtag in 2015. Despite the changes at the organization, she said she believed the academy’s efforts to diversify its voting body had fallen short.

“It’s still a popularity contest among all the white men,” she said.

Others see reason for optimism in this year’s Oscars, no matter how they ended.

“To have a film about Fred Hampton that doesn’t demonize him but instead celebrates him, and provides this broader story from a group of Black filmmakers is, you know, kind of hard to believe that it would even be made much less be nominated,” Mr. Boyd said of “Judas and the Black Messiah.” “And we could go through each of these examples. It’s great. It’s wonderful. I just don’t want it to be an isolated incident.”

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Oscars Ratings Plummet, With Fewer Than 10 Million Tuning In

LOS ANGELES — For the film industry, which was already fighting to hold its place at the center of American culture, the Nielsen ratings for Sunday night’s 93rd Academy Awards came as a body blow: About 9.85 million people watched the telecast, a 58 percent plunge from last year’s record low.

Among adults 18 to 49, the demographic that many advertisers pay a premium to reach, the Oscars suffered an even steeper 64 percent decline, according to preliminary data from Nielsen released on Monday. Nielsen’s final numbers are expected on Tuesday and will include out-of-home viewing and some streaming statistics.

The Academy of Motion Picture Arts and Sciences declined to comment.

The academy had been bracing for a sharp ratings drop. Award shows have been struggling mightily during the pandemic, and the Oscars have been on a downward trajectory for years. But some academy officials had hoped Sunday’s telecast still might crack 10 million viewers and attract as many as 15 million.

Humiliating? Certainly. But hundreds of millions of dollars are also at stake.

Under a long-term licensing deal with ABC, which is owned by Disney, the academy stands to collect roughly $900 million between 2021 and 2028 for worldwide broadcasting rights to the Oscars. The funds are crucial to the academy’s operations, especially at a time when it is spending to open a museum in Los Angeles. But some of that money is threatened. Payments to the academy include a guarantee and then revenue sharing if certain ad sales thresholds are reached.

keep ad rates high because of the fragmentation of television viewing. Oscars night may be a shadow of its former self, but so is the rest of network television; the ceremony still ranks as one of the largest televised events of the year. Google, General Motors, Rolex and Verizon spent an estimated $2 million for each 30-second spot in Sunday’s telecast, only a slight decline from last year’s pricing, according to media buyers. ABC said on Thursday that it had sold out of its inventory.

ABC does not guarantee an audience size to Oscar advertisers, thus removing any potential for so-called make-goods (additional commercial time at a later date) to compensate for low ratings.

Some people in the entertainment industry, whether out of optimism or denial or both, believe award shows are going through a temporary downturn — that declining ratings for stalwarts like the Emmys (a 30-year low) and the Screen Actors Guild Awards (down 52 percent) reflect the pandemic, not a paradigm shift. Without live audiences, the telecasts have been drained of their energy. The big studios also postponed major movies, leaving this year’s awards circuit to little-seen art films.

The most-nominated movie on Sunday was “Mank.” It received 10 nods. Surveys before the show indicated most Americans had never even heard of it, much less watched it, despite its availability on Netflix. “Mank,” a love letter to Old Hollywood from David Fincher, won for production design and cinematography.

Still, the Oscars have been on a downward slide since 1998, when 57.2 million people tuned in to see “Titanic” sweep to best-picture victory.

Game Awards, which celebrates the best video games of the year and is streamed on platforms like YouTube, Twitch and Twitter.)

In many cases, analysts say, the telecasts are too long for contemporary attention spans. The ceremony on Sunday was one of the shorter ones in recent years, and it still ran 3 hours 19 minutes. Why slog through all that when you can catch snippets on Twitter? On Sunday, video from the ceremony showing Glenn Close twerking to “Da Butt” went viral.

down 53 percent) and Golden Globes (down 62 percent). Still, the Oscars ratings plunge in recent years has been more dramatic, and the Grammys is closing in on becoming the most-watched awards show, once an inconceivable notion. It had nearly 9 million viewers for its telecast last month.

The academy itself has played a role in the show’s demise, bungling efforts to make it more relevant (hastily announcing a new category honoring achievement in “popular” films and then backtracking) and refusing ABC’s plea to reduce the number of Oscars presented during the show.

housing and health care for Hollywood seniors.

A spokeswoman for the academy said the producers of the Oscars were not available on Monday to discuss their decisions.

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‘Colette,’ From the Video Game Medal of Honor, Wins an Oscar

It was a night of firsts: First Korean actor to win an Oscar, oldest performer to win best actor, first woman of color to win best director.

And, for the video game industry, its first Oscar recognition for best documentary short.

The statuette was for “Colette,” a short film featured in the Oculus virtual-reality game Medal of Honor: Above and Beyond, which is also the first Oscar for Facebook. (It owns Oculus, the virtual-reality group that produced the documentary short along with EA’s Respawn Entertainment.)

Oculus TV or YouTube, or on the website of The Guardian, which later acquired and distributed the film.

“We hope this award and the film’s reach means” that the memories of all of who resisted “are no longer lost,” Doran said.

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South Korea Celebrates Oscar Win for Youn Yuh-jung of ‘Minari’

SEOUL — “Minari,” the critically acclaimed movie about a hard-luck family of Korean immigrants in the United States, was not exactly a commercial blockbuster in South Korea: Fewer than a million people watched it in 54 days of screening across the country.

But when one of its stars, Yuh-Jung Youn, won the Academy Award for best supporting actress, South Koreans rejoiced not only because it was a first for a Korean actor, but also because of the recipient.

On Monday morning, the South Korean media sent out news flashes when Ms. Youn won her Oscar. Cable channels announced plans to screen her previous films. Social media was abuzz with fans congratulating her.

“Her performance brilliantly helped us relive the memories of our own mothers and grandmothers,” President Moon Jae-in said in a statement, referring to Ms. Youn’s character in the film.

“Woman of Fire,” but left acting to marry Jo Young-nam, one of South Korea’s best-known singers. In the 1970s, she followed him to the United States, where Mr. Jo tried on a career as a gospel singer. The marriage ended in divorce in the 1980s.

“A Good Lawyer’s Wife” (2003), many female actresses declined the role of a woman who has sex with another man while her husband is terminally ill. Ms. Youn took the role, saying she could used the money to redo her living room.

She once performed the role of a spiteful queen in a Korean soap opera so well that people often cursed when they saw her on the street.

“People like her because they know her life story,” said Huh Eun, a retired college media professor in Seoul. “When they think of her, they don’t think of the glorious spotlight usually associated with film stars, but of a woman who has struggled to make a living all these years like the rest of us.”

Ms. Youn’s global breakthrough came when she was offered a role in “Minari.”

quoted Ms. Youn as saying. “This is our first time living this life, so we can’t help but feel regretful and hurt.”

Ms. Youn’s Oscar acceptance speech went viral for a characteristic tongue-in-cheek attitude. The award was presented by Brad Pitt, whose production company financed the film. “Mr. Brad Pitt, finally, nice to meet you!” she said to the American superstar. “Where were you when we were filming in Tulsa?”

“Minari” depicts a Korean family struggling to build a life as farmers in rural Arkansas in the 1980s, when many poor Koreans headed for the United States for a better life. It is the second film about Koreans to make history at the Academy Awards, after “Parasite,” directed by Bong Joon Ho, won four Oscars last year.

“Parasite” grossed more than 10 million viewers within two months of its release. Part of the reason “Minari” failed to achieve the same commercial success in South Korea is because the immigrant experience of the 1980s that it portrays is quickly fading.

These days, far fewer Koreans emigrate to the United States, and those who do are usually the children of rich families who go there to study. That may change, too, as Koreans watch hate crimes involving Asian-American victims soar in the United States.

But Ms. Youn struck a chord with South Koreans in her role as Soonja, the foul-mouthed but loving grandmother in “Minari” who moves from South Korea to the United States to take care of her grandchildren. Her grandson doesn’t consider Soonja a “real grandma” and complains that she “smells like Korea.” They slowly build a bond by playing cards together and sharing Mountain Dew, which Soonja seems to think is a health drink because it is made from “dew from the mountains.”

After “Minari” began accumulating awards at film festivals in recent weeks, fans started calling Ms. Youn “the Meryl Streep of Korea.” She has done what no other Korean actor or actress has done: while “Parasite” won best picture and best director, none of its actors were nominated for Oscars.

On Sunday night during the award ceremony, Ms. Youn said her true inspiration was her two children. “I’d like to thank my two boys who made me go out and work,” she said while holding her statuette.

“This is the result because mommy worked so hard.”

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China Censors Chloé Zhao’s Oscar Win

Chloé Zhao’s historic Oscar win should have been met with jubilation in China, the country of her birth. On Sunday night, she became the first Chinese and woman of color to be named best director, for “Nomadland,” which also took home the prize for best picture.

Instead, the Chinese government imposed a virtual news blackout, and censors moved to tamp down or scrub out discussion of the award on social media.

Chinese state-run news media outlets — which are typically eager to celebrate recognition of its citizens on the global stage — made nearly no mention of the Oscars, let alone Ms. Zhao. Chinese social media platforms raced to delete or limit the circulation of articles and posts about the ceremony and Ms. Zhao, forcing many internet users and fans to use homonyms and wordplay to evade the censors.

No reason has been given for the suppression, though Ms. Zhao has recently been the target of a nationalist backlash over remarks she had made about China in the past.

recent escalation in tensions between the United States and China.

“People should be celebrating — both Americans for giving her credit as a film director, and Chinese, for the fact that one of their own won a very prestigious international award,” Ms. Hung said. “But the politics of the U.S.-China relationship seem to have filtered down to the cultural and art circles, which is a shame.”

By midafternoon on Monday, The Global Times, a Communist Party-owned newspaper, broke the silence to urge Ms. Zhao to play a “mediating role” between China and the United States and “avoid being a friction point.”

“We hope she can become more and more mature,” the paper wrote in an editorial that was published only in English.

Although some posts about Ms. Zhao’s success made it through the filters, for the most part, the censors made it clear that the topic was off limits. Searches on Weibo, a popular social media platform, for the hashtag “Chloé Zhao wins the Oscar for best director” returned only the message: “According to relevant laws, regulations and policies, the page is not found.”

sensitive portrait of the lives of itinerant Americans, had been scheduled for release in China last week, as of Monday, there were no screenings in theaters.

The Oscars also came under fire last month for the nomination of “Do Not Split,” a film about the antigovernment protests in Hong Kong in 2019, for best short documentary. The Global Times said then that the documentary “lacks artistry and is full of biased political stances.”

Not long after, reports emerged that broadcasters in mainland China and Hong Kong would not be airing the Oscars ceremony for the first time in decades. (One of them, TVB, a Hong Kong broadcaster, said the decision was commercial.)

“Do Not Split,” lost to “Colette,” a film about a French resistance member who visits a concentration camp where her brother died. But its nomination alone had already helped raise awareness about China’s crackdown in Hong Kong, Anders Hammer, the documentary’s director, said in an interview before the awards.

“The ironic thing is that this censorship and the actions taken in Beijing and also Hong Kong have brought much more attention to our documentary and also brought much more attention to the main theme of our documentary, which is how basic democratic rights are disappearing in Hong Kong” Mr. Hammer said.

Chinese reporters working at state-controlled news outlets had been ordered weeks ago to refrain from covering the awards ceremony altogether, said two employees of Beijing-based news outlets, speaking on the condition of anonymity given the sensitivity of the issue.

On Monday afternoon, there was no mention of the Oscars in the entertainment section of the flagship People’s Daily website. Instead, the top stories included a report on rural tourism in China and another on a “World Tai Chi Day” event in Malta.

But Ms. Zhao’s fans were undeterred by the censorship. On social media, they resorted to tactics that are by now familiar to many Chinese internet users: blurring out the names of Ms. Zhao and the film, writing backward, turning images on their side or adding slashes or exclamation marks between Chinese characters.

In their posts, many people praised Ms. Zhao’s acceptance speech, in which she said she had been “thinking a lot lately about how I keep going when things get hard.” For inspiration, she said she often looked to a line from a 13th-century classical text that she had memorized as a child growing up in China: “People at birth are inherently good.”

The line resonated with many Chinese who had also grown up memorizing those texts.

“It’s so hard to describe how I felt when I heard her say onstage those six characters in a Beijing accent,” one user wrote. “It may not be my favorite classical phrase — I would say I don’t even really agree with it — but in that moment I cried.”

For many observers, the censorship was something of a lost opportunity for the Chinese government, which has long sought to replicate the success of Hollywood in projecting American soft power around the world.

“The way she drew from her Chinese heritage in tackling difficulties is inspiring,” said Raymond Zhou, an independent film critic based in Beijing. “It’s sad she got massively misunderstood due to a string of cross-cultural events.”

He declined to say more, given the political sensitivity of the issue, adding only that “her body of work speaks for itself.”

Austin Ramzy and Joy Dong contributed reporting from Hong Kong. Claire Fu contributed research.

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Chloé Zhao and ‘Nomadland’ Win at 2021 Oscars

LOS ANGELES — A surreal 93rd Academy Awards, a stage show broadcast on television about films mostly distributed on the internet, got underway on Sunday with Regina King, a former Oscar winner and the director of “One Night in Miami,” strutting into a supper-club set.

“It has been quite a year, and we are still smack dab in the middle of it,” she said, referencing the pandemic and the guilty verdict in the George Floyd murder trial. “Our love of movies helped to get us through.”

With little more preamble, Oscar statuettes were handed out, with Emerald Fennell, a first-time nominee, winning best original screenplay for “Promising Young Woman,” a startling revenge drama. The last woman to win solo in the category had been Diablo Cody (“Juno”) in 2007.

“He’s so heavy and so cold,” Fennell said about the gold-plated Oscar statuette in an impromptu speech that revisited one she wrote when she was 10 and loved Zack Morris in the television series “Saved By the Bell.” “They said write a speech. I’m going to be in trouble with Steven Soderbergh,” she said.

overwhelmingly white and male, but the organization has invited more women and people of color into its ranks following the intense #OscarsSoWhite outcries in 2015 and 2016, when the acting nominees were all white. This year, nine of the 20 acting nominations went to people of color.

As expected, Daniel Kaluuya was named supporting actor for playing the Black Panther leader Fred Hampton in “Judas and the Black Messiah.”

“Bro, we out here!” Kaluuya shouted in celebration before growing serious and crediting Hampton (“what a man, what a man”) and ending with the cri de coeur, “When they played divide and conquer, we say unite and ascend.”

Hollywood wanted the producers of the telecast to pull off an almost-impossible hat trick. First and foremost, they were asked to design a show that prevented the TV ratings from plunging to an alarming low — while celebrating movies that, for the most part, have not connected widely with audiences. The producing team, which included the Oscar-winning filmmaker Steven Soderbergh (“Traffic”), also hope to use the telecast to jump-start theatergoing, no small task when most of the world has been out of the box office habit for more than a year. Lastly, the producers needed to integrate live camera feeds from more than 20 locations to comply with coronavirus safety restrictions.

red carpet had to be radically downsized and the extravagant parties canceled.

For the first time, the academy nominated two women for best director, recognizing Chloé Zhao for “Nomadland,” a bittersweet meditation on grief and the American dream, and Fennell for “Promising Young Woman,” about the aftermath of a sexual assault. The other nominated directors were David Fincher for “Mank,” a black-and-white love letter to Old Hollywood; Lee Isaac Chung for “Minari,” a semi-autobiographical tale about a Korean-American family; and, in a surprise, Vinterberg for “Another Round.”

Zhao had already been feted for her “Nomadland” direction by nearly 60 other organizations, including the Directors Guild of America and the British Academy of Film and Television Arts. In 93 years of the Academy Awards, only one woman, Kathryn Bigelow, has ever won. (Bigelow was celebrated in 2010 for directing “The Hurt Locker.”) The directing category has also been dominated over the decades by white men, giving the nomination of Zhao, who is Chinese, even greater meaning.

Netflix was back in the best picture race.

sharp-elbowed awards campaigners keep whiffing in the end.

Last year, the company’s best-picture hopes rested on “The Irishman.” It failed to convert even one of its 10 nominations into a win. In 2019, Netflix pushed “Roma.” It won three Oscars, including one for Alfonso Cuarón’s direction, but lost the big prize.

ending his popular, nine-film “Madea” series in 2019, Perry has focused on making television shows like “Bruh,” “Sistahs” and “The Oval” for BET. He owns a studio in Atlanta.

The Dolby Theater, which holds more than 3,000 people and has been the home of the Academy Awards since 2001, was not the epicenter of the telecast. This year, with just the nominees and their guests in attendance, an Art Deco, Mission Revival train station in downtown Los Angeles served as the main venue.

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