Gun in Texas Shooting Came From Company Known for Pushing Boundaries

He has said that his gun company was born out of his poor golf game. Instead of puttering around the course, Mr. Daniel started using an AR-15 — the type of gun he would later go on to make — for target practice. “Every shot he fired filled him with a satisfaction he’d never before experienced,” the company’s website says.

At the time, Mr. Daniel had trouble finding a way to mount a scope onto his rifle. He began designing and selling his own accessory that allowed gun owners to add lights, a range finder and lasers onto the rifle.

He got his break in 2002 at a gun show in Orlando, Fla., where he was approached by a representative of the U.S. Special Forces. He ultimately won a $20 million contract to produce the accessories for combat rifles. More deals followed. In 2008, he won a contract with the British military, according to Daniel Defense’s website.

By 2009, the company had expanded to making guns for consumers. Its military ties were the basis of its marketing, which often featured heavily armed fighters. “Use what they use,” one ad says. Another shows a military-style scope aimed at passing cars on what looks like a regular city street. Others include references — using hashtags and catchphrases — to the “Call of Duty” video game.

Before the 2000s, most gun makers did not market military-style assault weapons to civilians. At the largest industry trade shows, tactical military gear and guns were cordoned off, away from the general public. That started to change around 2004, industry experts say, with the expiration of the federal assault weapon ban.

“Companies like Daniel Defense glorify violence and war in their marketing to consumers,” said Nick Suplina, a senior vice president at Everytown for Gun Safety, a group that supports gun control.

In 2012, the Sandy Hook shooting led to an industrywide surge in gun sales, as firearm enthusiasts stocked up, fearing a government crackdown. In an interview with Forbes, Mr. Daniel said the shooting “drove a lot of sales.” (Forbes reported that Daniel Defense had sales of $73 million in 2016.)

After the shooting, Daniel Defense offered employees extra overtime to meet skyrocketing demand, according to Christopher Powell, who worked for the company at the time. “They kept people focused on the task at hand,” he said.

But in the late 2010s, some colleagues started to worry that Mr. Daniel had become distracted by the glamour of marketing the brand and rubbing shoulders with celebrities and politicians, according to a former Daniel Defense manager. They voiced concerns that some of the marketing materials were inappropriate for a company that manufactures deadly weapons, said the manager and a former executive, who didn’t want their names used because they feared legal or professional repercussions.

Some ads featured children carrying and firing guns. In another, posted on Instagram two days after Christmas last year, a man dressed as Santa Claus and wearing a military helmet is smoking a cigar and holding a Daniel Defense rifle. “After a long weekend, Santa is enjoying MK18 Monday,” the caption states, referring to the gun’s model.

The industry’s aggressive marketing has landed some companies in trouble. Earlier this year, the gun maker Remington reached a $73 million settlement with families of children killed at the Sandy Hook school in Newtown, Conn. The families had claimed that Remington improperly marketed its assault rifles, including with its weapons appearing in “Call of Duty,” which the killer at Sandy Hook had frequently played.

A year after Sandy Hook, with the Super Bowl approaching, Daniel Defense deployed a new marketing stunt.

The National Football League had a policy prohibiting ads for weapons on its telecasts. But Daniel Defense tried to buy a 60-second spot that depicted a soldier returning home to his family, with ominous music in the background. “I am responsible for their protection,” the ad’s narrator intones. “And no one has the right to tell me how to defend them.”

Given the N.F.L.’s ban on gun ads, it was no surprise that the ad was rejected. (Daniel Defense claimed that the ad complied with the policy because the company sells products besides guns.) But Mr. Daniel turned the rejection into a rallying cry, and the conservative media lapped it up. Appearing on Fox News’s “Fox & Friends,” he urged viewers to “call the N.F.L. and say, ‘C’mon, man, run my ad.’”

“That is Marty Daniel at work,” Mr. Powell said. “He’s not one of those typical C.E.O.s that you see.”

Mr. Daniel and his wife, Cindy, have worked hand-in-hand with the National Rifle Association to raise money for the group, sell weapons to its members and beat back calls for gun control.

In recent years, Mr. Daniel and Ms. Daniel, the company’s chief operating officer, became outspoken supporters of Donald J. Trump, contributing $300,000 to a group aligned with Mr. Trump. Mr. Daniel joined the “Second Amendment Coalition,” a group of gun industry heavyweights who advised Mr. Trump on gun policy.

Mr. Daniel told Breitbart News in 2017 that Mr. Trump’s election saved “our Second Amendment rights.” He and his wife have also donated to other Republican candidates and groups, including in their home state of Georgia. So far in the 2022 election cycle, they’ve given more than $70,000 to Republicans.

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How Influencers Hype Crypto, Without Disclosing Their Financial Ties

Some of the projects that Mr. Armstrong promoted were small-time, experimental crypto ventures that eventually encountered problems. In those cases, he said, he considered himself a victim, too.

“They’re preying on the novice crypto influencer who just got popular and is trying to figure out what they should and shouldn’t be doing,” he said. “It’s hard to go from 12,000 followers to a million in one year and make all the right decisions.”

Mr. Paul rose to fame as a video blogger and an occasional actor; YouTube once reprimanded him for publishing footage of a dead body he found in a Japanese forest. Over the years, he has parlayed his internet fame into an eclectic array of entrepreneurial pursuits, including a line of energy drinks.

Mr. Paul became interested in crypto last year as the market for NFTs started booming. In a recent interview, he acknowledged that he was still learning how to navigate the crypto market, even as he tried to profit from the technology. “I’m an extreme ideas person, not much of an executor,” he said.

Mr. Paul was involved in some of the initial brainstorming for the Dink Doink project. But the venture was ultimately spearheaded by one of his roommates, Jake Broido, who gave Mr. Paul 2.5 percent of the tokens that were initially issued.

In a tweet last June, Mr. Paul called it one of the “dumbest, most ridiculous” cryptocurrencies he had encountered, and circulated a video of a cartoon character singing sexually explicit lyrics. “That’s why I’m all in,” he added. He also appeared in a shaky-cam video on Telegram in which he hailed Dink Doink as possibly his favorite crypto investment.

The campaign was a flop, and Mr. Paul was pilloried by YouTube critics. The price of Dink Doink hovered well below a cent, before falling even further in value over the summer. Mr. Paul said he had never sold his tokens or profited from the project. But he said he regretted promoting the coin without disclosing his financial stake. “I definitely didn’t act as responsibly as I should have,” he said.

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CoStar Group Appoints David Mele as President of LoopNet

WASHINGTON–(BUSINESS WIRE)–CoStar Group, Inc. (NASDAQ: CSGP) – a leading provider of online real estate marketplaces, information, and analytics in the commercial and residential property markets today proudly announced the appointment of David Mele as the new President of LoopNet.

LoopNet is the most heavily trafficked mobile and online commercial real estate marketplace, connecting tenants and investors to commercial real estate available for sale and lease. As President, Mele will be responsible for the overall business strategy, sales, product management, marketing and extending LoopNet’s success internationally.

“Over the past several years, LoopNet has grown into the largest commercial real estate marketplace in the world, and we’re excited to bring on David Mele to oversee the company during these times of staggering growth,” said Andrew Florance, Founder and Chief Executive Officer, CoStar Group. “With decades of experience, David has a proven track record of building and growing successful online marketplaces and we are confident that he will take LoopNet to the next level.”

David Mele joined CoStar Group in May 2021 as part of the Homes.com acquisition where he successfully served as President of Homes.com since 2014. As President, Mele played an integral part of the company’s acquisition by CoStar Group in May 2021.

Prior to joining Homes.com, David served as publisher of The Virginian-Pilot, the largest daily metro newspaper in Virginia, and president of Pilot Media, a diversified media company based in Norfolk, Virginia. He also served as general manager of Pilot Interactive, where he was responsible for online and digital operations including PilotOnline.com, HamptonRoads.com, online vertical marketplaces for homes, jobs, and autos, and a digital services division that delivered search engine marketing, social media and web development solutions. Mele began his career with Accenture, a global management consulting and technology services company, where he worked with a number of Fortune 100 companies on new product development and innovation.

About CoStar Group, Inc.

CoStar Group, Inc. (NASDAQ: CSGP) is a leading provider of online real estate marketplaces, information and analytics. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Ten-X provides a leading platform for conducting commercial real estate online auctions and negotiated bids. LoopNet is the most heavily trafficked commercial real estate marketplace online. Apartments.com, ApartmentFinder.com, ForRent.com, ApartmentHomeLiving.com, Westside Rentals, AFTER55.com, CorporateHousing.com, ForRentUniversity.com and Apartamentos.com form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. Homesnap is an industry-leading online and mobile software platform that provides user-friendly applications to optimize residential real estate agent workflow and reinforce the agent-client relationship. Homes.com offers real estate professionals advertising and marketing services for residential properties. Realla is the UK’s most comprehensive commercial property digital marketplace. BureauxLocaux is one of the largest specialized property portals for buying and leasing commercial real estate in France. CoStar Group’s websites attract tens of millions of unique monthly visitors. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S., Europe, Canada and Asia. From time to time, we plan to utilize our corporate website, CoStarGroup.com, as a channel of distribution for material company information.

This news release includes “forward-looking statements” including, without limitation, statements regarding CoStar Group’s expectations, beliefs, intentions or strategies regarding the future. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements, including the risk that the Company’s expected growth will not be as and when expected. More information about potential factors that could cause results to differ materially from those anticipated in the forward-looking statements include, but are not limited to, those stated in CoStar Group’s filings from time to time with the Securities and Exchange Commission, including in CoStar’s Annual Report on Form 10-K for the year ended December 31, 2021, which is filed with the SEC, including in the “Risk Factors” sections of that filing, as well as CoStar’s other filings with the SEC available at the SEC’s website (www.sec.gov). All forward-looking statements are based on information available to CoStar Group on the date hereof, and CoStar Group assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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How You’re Still Being Tracked on the Internet

While Meta adjusts, some small businesses have begun seeking other avenues for ads. Shawn Baker, the owner of Baker SoftWash, an exterior cleaning company in Mooresville, N.C., said it previously took about $6 of Facebook ads to identify a new customer. Now it costs $27 because the ads do not find the right people, he said.

Mr. Baker has started spending $200 a month to advertise through Google’s marketing program for local businesses, which surfaces his website when people who live in the area search for cleaners. To compensate for those higher marketing costs, he has raised his prices 7 percent.

“You’re spending more money now than what you had to spend before to do the same things,” he said.

Other tech giants with first-party information are capitalizing on the change. Amazon, for example, has reams of data on its customers, including what they buy, where they reside, and what movies or TV shows they stream.

In February, Amazon disclosed the size of its advertising business — $31.2 billion in revenue in 2021 — for the first time. That makes advertising its third-largest source of sales after e-commerce and cloud computing. Amazon declined to comment.

Amber Murray, the owner of See Your Strength in St. George, Utah, which sells stickers online for people with anxiety, started experimenting with ads on Amazon after the performance of Facebook ads deteriorated. The results were remarkable, she said.

In February, she paid about $200 for Amazon to feature her products near the top of search results when customers looked up textured stickers. Sales totaled $250 a day and continued to grow, she said. When she spent $85 on a Facebook ad campaign in January, it yielded just $37.50 in sales, she said.

“I think the golden days of Facebook advertising are over,” Ms. Murray said. “On Amazon, people are looking for you, instead of you telling people what they should want.”

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Introducing CoStar for Lenders, a Groundbreaking Live Integration of Data, Models and Analytics for Commercial Real Estate Lending

WASHINGTON–(BUSINESS WIRE)–Today, CoStar Group, Inc. (NASDAQ: CSGP) announced the launch of CoStar for Lenders, a fully integrated platform that pairs a user’s commercial real estate loan portfolio with the power of CoStar’s industry-leading property information; market analytics; and proprietary COMPASS credit default model, a best-in-class tool for over 17 years.

Users will have access to data from the largest research organization in commercial real estate, including 4.6 million sale comps, 10.5 million lease comps, information on more than 8.1 million tracked tenants, and more.

“CoStar for Lenders is truly revolutionary,” said Andrew Florance, Founder and Chief Executive Officer, CoStar Group. “For the first time, we’ve created a live connection between a user’s loan portfolio, CoStar’s unrivaled data, market analytics, our various online marketplaces and our proprietary COMPASS Credit Default Model. Our clients will now have a lending solution unlike anything the commercial real estate industry has ever seen before.”

CoStar for Lenders also addresses one of the most challenging accounting changes in the last decade by supporting commercial real estate lenders’ compliance with the Current Expected Credit Losses (CECL) requirement. The platform’s focus on easy implementation, data quality, risk modeling and reporting supports CECL readiness and compliance.

CoStar for Lenders is the product of a half-decade of research and development by CoStar’s Risk Analytics team. The platform has been meticulously designed with simplicity in mind, making it easy to streamline complex modeling and analytics, giving small and mid-size financial institutions access to a powerful risk management platform. With CoStar for Lenders, users will also be able to:

  • Eliminate inefficient processes with all relevant information integrated in a single platform
  • Effortlessly screen loans across 6.8M properties and win more deals
  • Manage risk with increased confidence using the industry’s most mature credit model
  • Report to regulators with more credibility and resilience to scrutiny

To learn more about CoStar for Lenders, visit CoStar.com/CoStarforLenders.

About CoStar Group, Inc.

CoStar Group, Inc. (NASDAQ: CSGP) is a leading provider of online real estate marketplaces, information and analytics. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Ten-X provides a leading platform for conducting commercial real estate online auctions and negotiated bids. LoopNet is the most heavily trafficked commercial real estate marketplace online. Apartments.com, ApartmentFinder.com, ForRent.com, ApartmentHomeLiving.com, Westside Rentals, AFTER55.com, CorporateHousing.com, ForRentUniversity.com and Apartamentos.com form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. Homesnap is an industry-leading online and mobile software platform that provides user-friendly applications to optimize residential real estate agent workflow and reinforce the agent-client relationship. Homes.com offers real estate professionals advertising and marketing services for residential properties. Realla is the UK’s most comprehensive commercial property digital marketplace. BureauxLocaux is one of the largest specialized property portals for buying and leasing commercial real estate in France. CoStar Group’s websites attract tens of millions of unique monthly visitors. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S., Europe, Canada and Asia. From time to time we plan to utilize our corporate website, www.costargroup.com, as a channel of distribution for material company information. For more information, visit www.costargroup.com.

This news release includes “forward-looking statements” including, without limitation, statements regarding CoStar Group’s expectations, beliefs, intentions or strategies regarding the future. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements, including the risk that CoStar for Lenders does not produce the expected results or provide the expected benefits to industry participants and users as stated in this release. More information about potential factors that could cause results to differ materially from those anticipated in the forward-looking statements include, but are not limited to, those stated in CoStar Group’s filings from time to time with the Securities and Exchange Commission, including in CoStar’s Annual Report on Form 10-K for the year ended December 31, 2021, which is filed with the SEC, including in the “Risk Factors” sections of that filing, as well as CoStar’s other filings with the SEC available at the SEC’s website (www.sec.gov). All forward-looking statements are based on information available to CoStar Group on the date hereof, and CoStar Group assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Prepare Yourself for This Weekend’s ‘Crypto Bowl’

The crypto industry, which struggles with a reputation for being volatile, bad for the environment and overrun by wealthy tech guys, has tried to demystify itself for the general public in part by pouring money into marketing. Several ad experts said they had déjà vu, noting similarities to the gush of money dedicated to marketing the dot-com boom more than 20 years ago.

The number of crypto companies advertising more than tripled last year, and their spending more than quintupled, according to a sample of 200 companies reviewed by the research firm MediaRadar. The National Football League star Tom Brady signed on as a brand ambassador for FTX. Crypto.com paid $700 million to rename the Staples Center arena in Los Angeles. Celebrities including Spike Lee, Matt Damon and Neil Patrick Harris appeared in crypto commercials.

Meta, the parent company of Facebook, loosened a ban on crypto ads that had been in place at the social network since 2018, explaining in December that “the cryptocurrency landscape has continued to mature and stabilize in recent years.” Google also relaxed its crypto advertising guidelines over the summer.

Not everyone is sold. The Monetary Authority of Singapore, a financial regulator, said this year that crypto companies should stop advertising to retail investors because trading digital currencies is “highly risky and not suitable for the general public.” The Athletic, the sports news site recently bought by The New York Times, reported last year that the N.F.L. does not allow teams to sell sponsorships to cryptocurrency trading firms.

“The Super Bowl is low-effort — it’s fun, you’re in a relaxed mode, and then a crypto commercial comes on and it seems friendly and accessible and people might be more likely to give it a shot,” said Demetra Andrews, a clinical associate professor of marketing at Indiana University. “But it does present real risk, certainly more than trying out a new flavor of beverage or Uber Eats.”

Other technology ads will feature heavily in the Super Bowl, including sports betting ads (Caesars Sportsbook and DraftKings) and ads about the metaverse (Meta and Salesforce). Google has an ad centered on its Pixel 6 camera and diversity in photography. A commercial from the financial app and Super Bowl first-timer Greenlight shows the “Modern Family” actor Ty Burrell impulse-buying a Fabergé egg, a jetpack and a Pegasus.

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Instagram Struggles With Fears of Losing Its ‘Pipeline’: Young Users

Facebook knew that an ad intended for a 13-year-old was likely to capture younger children who wanted to mimic their older siblings and friends, one person said. Managers told employees that Facebook did everything it could to stop underage users from joining Instagram, but that it could not be helped if they signed up anyway.

In September 2018, Kevin Systrom and Mike Krieger, Instagram’s founders, left Facebook after clashing with Mr. Zuckerberg. Mr. Mosseri, a longtime Facebook executive, was appointed to helm Instagram.

With the leadership changes, Facebook went all out to turn Instagram into a main attraction for young audiences, four former employees said. That coincided with the realization that Facebook itself, which was grappling with data privacy and other scandals, would never be a teen destination, the people said.

Instagram began concentrating on the “teen time spent” data point, three former employees said. The goal was to drive up the amount of time that teenagers were on the app with features including Instagram Live, a broadcasting tool, and Instagram TV, where people upload videos that run as long as an hour.

Instagram also increased its global marketing budget. In 2018, it allocated $67.2 million to marketing. In 2019, that increased to a planned $127.3 million, then to $186.3 million last year and $390 million this year, according to the internal documents. Most of the budgets were designated to wooing teens, the documents show. Mr. Mosseri approved the budgets, two employees said.

The money was slated for marketing categories like “establishing Instagram as the favorite place for teens to express themselves” and cultural programs for events like the Super Bowl, according to the documents.

Many of the resulting ads were digital, featuring some of the platform’s top influencers, such as Donté Colley, a Canadian dancer and creator. The marketing, when put into action, also targeted parents of teenagers and people up to the age of 34.

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The Battle for Digital Privacy Is Reshaping the Internet

“The internet is answering a question that it’s been wrestling with for decades, which is: How is the internet going to pay for itself?” he said.

The fallout may hurt brands that relied on targeted ads to get people to buy their goods. It may also initially hurt tech giants like Facebook — but not for long. Instead, businesses that can no longer track people but still need to advertise are likely to spend more with the largest tech platforms, which still have the most data on consumers.

David Cohen, chief executive of the Interactive Advertising Bureau, a trade group, said the changes would continue to “drive money and attention to Google, Facebook, Twitter.”

The shifts are complicated by Google’s and Apple’s opposing views on how much ad tracking should be dialed back. Apple wants its customers, who pay a premium for its iPhones, to have the right to block tracking entirely. But Google executives have suggested that Apple has turned privacy into a privilege for those who can afford its products.

For many people, that means the internet may start looking different depending on the products they use. On Apple gadgets, ads may be only somewhat relevant to a person’s interests, compared with highly targeted promotions inside Google’s web. Website creators may eventually choose sides, so some sites that work well in Google’s browser might not even load in Apple’s browser, said Brendan Eich, a founder of Brave, the private web browser.

“It will be a tale of two internets,” he said.

Businesses that do not keep up with the changes risk getting run over. Increasingly, media publishers and even apps that show the weather are charging subscription fees, in the same way that Netflix levies a monthly fee for video streaming. Some e-commerce sites are considering raising product prices to keep their revenues up.

Consider Seven Sisters Scones, a mail-order pastry shop in Johns Creek, Ga., which relies on Facebook ads to promote its items. Nate Martin, who leads the bakery’s digital marketing, said that after Apple blocked some ad tracking, its digital marketing campaigns on Facebook became less effective. Because Facebook could no longer get as much data on which customers like baked goods, it was harder for the store to find interested buyers online.

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NBC Tries to Salvage a Difficult Olympics

The 1992 Olympics in Barcelona had the Dream Team. The 2008 Olympics in Beijing had the Michael Phelps medal sweep. The Tokyo Olympics has a pandemic.

That has been the greatest challenge for NBCUniversal, the company that paid more than $1 billion to run 7,000 hours of games coverage across two broadcast networks, six cable channels and a fledgling streaming platform, Peacock.

The ratings have been a disappointment, averaging 16.8 million viewers a night through Tuesday, a steep drop from the 29 million who tuned in through the same day of the Rio de Janeiro Olympics in 2016. NBCUniversal has offered to make up for the smaller than expected television audience by offering free ads to some companies that bought commercial time during the games, according to four people with knowledge of the matter, who spoke on the condition of anonymity to discuss negotiations.

opening ceremony set a downbeat tone. Instead of the usual pageant of athletes smiling and waving to the crowd, there was a procession of participants walking through a mostly empty Tokyo Olympic Stadium, all wearing masks to protect themselves against the spread of Covid-19 as a new variant raged. The live morning broadcast and prime-time replay drew the lowest ratings for an opening ceremony in 33 years, with just under 17 million viewers. The high came Sunday, July 25, when a little more than 20 million people tuned in.

24 years as NBC’s prime-time Olympics host before leaving the network in 2017. “You can’t create something out of thin air. Everybody knows that this is, we hope, a one-of-a-kind Olympics.”

“It’s like if somebody is running the 100 meters and they have a weight around their ankles,” Mr. Costas continued. “That is not a fair judge of their speed.”

A widespread change in viewing habits, from traditional TV to streaming platforms, has been a big factor in the number of people watching. While NBC’s prime-time audience has shrunk considerably from what it was for the Rio games five years ago, the Olympics broadcasts are still bringing in significantly more viewers than even the most popular entertainment shows. The most recent episode of CBS’s “Big Brother,” a ratings leader, drew an audience of less than four million.

“We had a little bit of bad luck — there was a drumbeat of negativity,” said Jeff Shell, the chief executive of NBCUniversal, during a conference call last week, after NBC’s parent company, Comcast, reported its second-quarter earnings. The less-than-festive atmosphere, he added, “has resulted a little bit in linear ratings being probably less than we expected.”

a television critic for Vulture. “But more than anything, watching this year has shown the wounds that we’re dealing with.”

Ms. Chaney noted NBC’s interview with the American swimmer Caeleb Dressel right after he won gold in a glamour event, the men’s 100-meter freestyle. Moved to tears, Mr. Dressel said, “It was a really tough year. It was really hard.”

The 13-hour time-zone difference between Tokyo and the East Coast may have also figured in the drop in prime-time viewers. Many people in the United States have been waking up to phone alerts trumpeting the medal winners who will be featured in that night’s broadcast.

all-around win — seemed to gain traction not so much on TV but in snippets shared on social media. That trend has been apparent in the number of followers for NBCUniversal’s Olympics channel on TikTok, which have shot up 348 percent since the opening ceremony.

Those who decide to watch must choose from a jumble of channels and digital options. In addition to NBC, the coverage is spread across NBC Sports Network, CNBC, USA Network, the Olympic Channel, the Golf Channel, the Spanish-language channels Universo and Telemundo, not to mention NBCOlympics.com, the NBC Sports app and Peacock.

There are so many choices that NBC’s “Today” show brought in Steve Kornacki, the political correspondent best known for elucidating election results, to break it all down. “If you’re a badminton fan, you’re going to be looking for NBCSN,” he told viewers. “If you’re an archery fan, USA Network. There’s all sorts of different possibilities!”

Jim Bell, who stepped away from Tokyo planning in 2018 when the company placed him in charge of “The Tonight Show Starring Jimmy Fallon.” He left that program and NBC a year later.

Ms. Solomon said she has been waking up at 4:30 a.m. in Tokyo and relying on double-shot lattes to get her through workdays that may go till 11 p.m. She does not share the opinion of some critics of the coverage.

“Every day, new stars arise, and new stories come to the fore,” she said. “So, personally, I don’t want it to end.”

In the view of Mr. Costas, who guided viewers through NBC’s Olympics coverage from 1992 through 2016, any comparison of the Tokyo games with previous competitions is not fair, given the pall cast by the pandemic. And three years from now, if all goes according to plan, NBCUniversal will get what amounts to a do-over in Paris.

“Paris 2024 will be, we hope, fingers crossed, much more like a classic Olympics situation,” he said. “That will be a more legitimate test.”

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