“Disinfection is only recommended in indoor settings — schools and homes — where there has been a suspected or confirmed case of Covid-19 within the last 24 hours,” Dr. Walensky said during the White House briefing. “Also, in most cases, fogging, fumigation and wide-area or electrostatic spraying is not recommended as a primary method of disinfection and has several safety risks to consider.”

And the new cleaning guidelines do not apply to health care facilities, which may require more intensive cleaning and disinfection.

Saskia Popescu, an infectious disease epidemiologist at George Mason University, said that she was happy to see the new guidance, which “reflects our evolving data on transmission throughout the pandemic.”

But she noted that it remained important to continue doing some regular cleaning — and maintaining good hand-washing practices — to reduce the risk of contracting not just the coronavirus but any other pathogens that might be lingering on a particular surface.

Dr. Allen said that the school and business officials he has spoken with this week expressed relief over the updated guidelines, which will allow them to pull back on some of their intensive cleaning regimens. “This frees up a lot of organizations to spend that money better,” he said.

Schools, businesses and other institutions that want to keep people safe should shift their attention from surfaces to air quality, he said, and invest in improved ventilation and filtration.

“This should be the end of deep cleaning,” Dr. Allen said, noting that the misplaced focus on surfaces has had real costs. “It has led to closed playgrounds, it has led to taking nets off basketball courts, it has led to quarantining books in the library. It has led to entire missed school days for deep cleaning. It has led to not being able to share a pencil. So that’s all that hygiene theater, and it’s a direct result of not properly classifying surface transmission as low risk.”

Roni Caryn Rabin contributed reporting

View Source

Chrissy Teigen, Emma Grede and Kris Jenner Launch Cleaning Brand

And a former Target marketing executive who had been making luxury cleaning products called Caldrea, pivoted to a more accessible brand, named it for her mother, and Mrs. Meyer’s Clean Day — plant-based products that smelled like lavender or geranium or basil, not bleach — hit the grocery store shelves. So did Method, designed to match your modernist décor, and which also smelled nice, and the category was forever changed.

That was nearly two decades ago.

What is particular about Safely is not its celebrity boosters, or even its contents. I tried all six of its products, from the Hand Sanitizer, $6, to the Everyday Laundry Detergent, $14. They have pleasant, mild scents: the Universal Cleaner, $6, smells like lemongrass; the Hand Soap, also $6, faintly musky, like sandalwood. They did their jobs.

It is the packaging that is notable.

The containers are simple, and oversize. There is barely any type; the logo, the only discernible graphic, is a large white water drop shape. The different cleaners come in a medley of glowing, minty greens. The whole is distilled into the kind of generic yet brightly colored minimalism that plays so well on Instagram. The products read like Product, with a design so reductive there could be anything in there.

Why not, as Ms. Jenner pointed out, have a coherent array of bottles under your sink, instead of “a bunch of mishmash or doodads that don’t go together?”

I wondered what the greens were. What were their names? Certainly not the Lichen or Mizzles of an English paint company. Or the flat teal that is a foil for so-called Millennial Pink, also known as Baker-Miller Pink or Drunk Tank Pink, from the ’70s-era social science experiment that showed how a certain shade calmed prisoners (and, in 2017, Kendall Jenner, who painted her living room in the rosy hue).

View Source