went bankrupt, causing the state guarantor to take over claims, gumming up an already slow process. It took nine months to collect her first insurance check.

Not all households have the wherewithal to prepare themselves for the worst. But there is some safeguarding that everyone can attempt. Here’s where to start:

tools can provide a starting point for assessing your home’s risk to earthly hazards.

Risk Factor has created a user-friendly tool that outlines flood, fire and extreme-heat risks (and soon other perils, including wind) for most homes across the country. Plug in an address, and it drills down to the property level, illustrating potential hazards. For example, it can show the probability that a property might flood, where the water is likely to pool, the damage it might cause and how much repairs might cost.

hazard maps for earthquakes, while the Federal Emergency Management Agency and the National Flood Insurance Program maintain flood maps (which also determine whether a home with a federally backed mortgage is required to have flood insurance). The flood program has recently overhauled its rating methodology, called Risk Rating 2.0, but you’ll have to contact a flood insurance agent who can share more about your property’s unique risk, said Jeremy Edwards, a FEMA spokesman.

You may be able to find more local hazard information, too. Californians, for example, can enter their address into the MyHazards website. And if you’re new to a community, talk to neighbors.

you can do to minimize damage if a flood or fire strike. The costs of mitigation will vary, but it may reduce your insurance premiums. Some insurers, for example, provide meaningful discounts in hurricane-prone regions after homeowners install roof braces or straps, said Alyssa Bourgeois, an insurance producer with MarshMcLennan in Metairie, La.

The Risk Factor website provides suggestions for hazards facing specific properties, and many regions have programs offering residents financial help to harden their homes against specific hazards, though funding is often limited.

Evaluate insurance needs. The insurance market varies greatly by locality and the hazards inherent to the area. Standard homeowners’ and renters’ insurance policies do not cover all hazards. Floods and earthquakes always require separate coverage. Wind and hail (hurricane) coverage may carry its own deductible as part of your homeowners’ insurance, or it may be a separate policy, at least in certain areas. Wildfires, meanwhile, are often incorporated into many policies, experts said.

Flood insurance (see Ann Carrns’s guide here) is generally available through the National Flood Insurance Program, which FEMA manages. Most Californians buy earthquake coverage through the California Earthquake Authority, a nonprofit entity created through state law to provide policies through its member insurers.

enough coverage to replace your property — that is, to rebuild it, not what you’d pay to buy it again, said Amy Bach, executive director of United Policyholders, a consumer advocacy group.

But many households in the highest-risk areas, including hurricane-prone states like Louisiana and Florida, are having trouble finding affordable coverage as insurers exit the market in droves.

Jude Boudreaux, a financial planner in New Orleans, said he receives calls weekly from clients questioning whether they should continue living there given the increased insurance costs. “A lot of carriers are leaving Louisiana, so people with policies are getting nonrenewal notices, and there are fewer choices out there,” he said.

Until rates stabilize, many people are resorting to the usual strategies to keep costs manageable, like increasing deductibles and reducing some coverage, including on “other structures” such as garages and personal property.

cars and other vehicles. Comprehensive auto coverage, required by auto lenders, generally provides protection against natural disasters. But older, low-value cars may not have comprehensive (and it may not be worth the cost anyway). “In those cases, we’d recommend setting aside the amount of the premium you’d pay each year into a savings account instead of giving it to the insurer,” Mr. Heller said.

home inventory spreadsheet, the National Association of Insurance Commissioners has a related app, and there are other inventory apps as well.

The least time-consuming method might be to walk through each room of your home with your mobile phone’s video camera, narrating the contents along the way. Don’t forget to open up closets, cabinets and drawers, as well as storage spaces and the garage. Then email the file to yourself, or store it securely online (and perhaps on an external hard drive).

There’s real money at stake: Ms. Gouaux was able to recover only roughly $14,000 of the $53,000 in contents coverage on her wind and hail policy.

“The night we left, someone posted: Make sure you take photos of all the rooms,” she said. “We didn’t do a good job. By the time we got back, everything was all over the place, and it was very hot.”

fireproof and waterproof box. Consider storing electronic copies on an external hard drive (using password protection) or in the cloud.

FEMA’s financial emergency kit has an exhaustive check list of what to gather and protect, along with a 41-page emergency financial first-aid kit that can be filled out online and stored in a secure place. The American Red Cross has a version of its own.

If you have to leave your home, experts suggest taking key documents with you in case you need to file a claim with your insurer or apply for FEMA assistance.

Keep emergency funds. Having access to money for any basic needs is also something to consider. If there’s no electricity and A.T.M.s aren’t working, you’ll probably need cash. Stash some in a safe place.

And if you receive any federal benefits through paper checks, now is the time to switch to automatic electronic deposits. Ditto for any other payments you may receive by mail.

take. Mr. Boudreaux, who has lived with the threat of hurricanes for most of his life, said to walk through your home and think about what’s irreplaceable — it probably fits into a plastic box.

“Define what those things are, or create a list so if someone knocked on your door and said, ‘The fire is coming in 30 minutes’ — what would you take?” he said. “It’s also good life perspective exercise.”

View

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Wildfires In West Explode In Size Amid Hot, Windy Conditions

A significant build-up of vegetation was fueling the McKinney fire, said Tom Stokesberry, a spokesman with the U.S. Forest Service for the region.

Wildfires in California and Montana exploded in size overnight amid windy, hot conditions and were quickly encroaching on neighborhoods, forcing evacuation orders for over 100 homes Saturday, while an Idaho blaze was spreading.

In California’s Klamath National Forest, the fast-moving McKinney fire, which started Friday, went from charring just over 1 square mile to scorching as much as 62 square miles by Saturday in a largely rural area near the Oregon state line, according to fire officials.

“It’s continuing to grow with erratic winds and thunderstorms in the area and we’re in triple digit temperatures,” said Caroline Quintanilla, a spokeswoman at Klamath National Forest.

Meanwhile in Montana, the Elmo wildfire nearly tripled in size to more than 11 square miles within a few miles of the town of Elmo. Roughly 200 miles to the south, Idaho residents remained under evacuation orders as the Moose Fire in the Salmon-Challis National Forest charred more than 67.5 square miles in timbered land near the town of Salmon. It was 17% contained.

A significant build-up of vegetation was fueling the McKinney fire, said Tom Stokesberry, a spokesman with the U.S. Forest Service for the region.

“It’s a very dangerous fire — the geography there is steep and rugged, and this particular area hasn’t burned in a while,” he said.

A small fire was also burning nearby, outside the town of Seiad, Stokesberry said. With lightning predicted over the next few days, resources from all over California were being brought in to help fight the region’s fires, he said.

McKinney’s explosive growth forced crews to shift from trying to control the perimeter of the blaze to trying to protect homes and critical infrastructure like water tanks and power lines, and assist in evacuations in California’s northernmost county of Siskiyou.

Deputies and law enforcement were knocking on doors in the county seat of Yreka and the town of Fort Jones to urge residents to get out and safely evacuate their livestock onto trailers. Automated calls were being sent to land phone lines as well because there were areas without cell phone service.

Over 100 homes were ordered evacuated and authorities were warning people to be on high alert. Smoke from the fire caused the closure of portions of Highway 96.

“We’re asking residents all over the area to be ready,” Siskiyou County Sheriff’s Office spokesperson Courtney Kreider said. “Last night we were pushing out evacuations about every hour, and there are large portions of the county that are in warning areas.”

Moments later, she said, “Oh — we just added another zone to the evacuation warning.”

The Pacific Coast Trail Association urged hikers to get to the nearest town while the U.S. Forest Service closed a 110-mile section of the trail from the Etna Summit to the Mt. Ashland Campground in southern Oregon.

Oregon state Rep. Dacia Grayber, who is a firefighter, was camping with her husband, who is also in the fire service, near the California state line when gale-force winds awoke them just after midnight.

The sky was glowing with strikes of lightening in the clouds, while ash was blowing at them, though they were in Oregon, about 10 miles away. Intense heat from the fire had sent up a massive pyrocumulonimbus cloud, which can produce its own weather system including winds and thunderstorms, Grayber said.

“These were some of the worst winds I’ve ever been in and we’re used to big fires,” she said. “I thought it was going to rip the roof top tent off of our truck. We got the heck out of there.”

On their way out, they came across hikers on the Pacific Coast Trail fleeing to safety. They offered rides, but one hiker said he would just take a beer, which they gave him, she said.

“The terrifying part for us was the wind velocity,” she said. “It went from a fairly cool breezy night to hot, dry hurricane-force winds. Usually that happens with a fire during the day but not at night. I hope for everyone’s sake this dies down but it’s looking like it’s going to get worse.”

In western Montana, the wind-driven Elmo fire forced evacuations of homes and livestock as it raced across grass and timber, according to The National Interagency Fire Center, based in Idaho. The agency estimated it would take nearly a month to contain the blaze.

Smoke shut down a portion of Highway 28 between Hot Springs and Elmo because of the thick smoke, according to the Montana Department of Transportation.

Crews from several different agencies were fighting the fire on Saturday, including the Confederated Salish and Kootenai Tribes Fire Division. Six helicopters were making drops on the fire, aided by 22 engines on the ground.

In Idaho, more than 930 wildland firefighters and support staff were battling the Moose fire Saturday and protecting homes, energy infrastructure and the Highway 93 corridor, a major north-south route.

A red flag warning indicated that the weather could make things worse with the forecast calling for “dry thunderstorms,” with lightning, wind and no rain.

Meanwhile, crews made significant progress in battling another major blaze in California that forced evacuations of thousands of people near Yosemite National Park earlier this month. The Oak fire was 52% contained by Saturday, according to a Cal Fire incident update.

As fires raged across the West, the U.S. House on Friday approved wide-ranging legislation aimed at helping communities in the region cope with increasingly severe wildfires and drought — fueled by climate change — that have caused billions of dollars in damage to homes and businesses in recent years.

The legislative measure approved by federal lawmakers Friday combines 49 separate bills and would increase firefighter pay and benefits; boost resiliency and mitigation projects for communities affected by climate change; protect watersheds; and make it easier for wildfire victims to get federal assistance.

The bill now goes to the Senate, where California Democratic Sen. Dianne Feinstein has sponsored a similar measure.

Additional reporting by The Associated Press.

: newsy.com

View

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Strong Earthquake Kills At Least 5 People In Northern Philippines

By Associated Press
July 27, 2022

Dozens of people are still missing in a mountainous area of Abra province following the 7 magnitude quake.

A strong earthquake set off landslides and damaged buildings in the northern Philippines on Wednesday, killing at least five people and injuring dozens. In the capital, hospital patients were evacuated and terrified people rushed outdoors.

The 7 magnitude quake was centered in a mountainous area of Abra province, said Renato Solidum, the head of the Philippine Institute of Volcanology and Seismology, who described the midmorning shaking as a major earthquake.

Bureau of Fire Protection via AP

“The ground shook like I was on a swing and the lights suddenly went out. We rushed out of the office, and I heard screams and some of my companions were in tears,” said Michael Brillantes, a safety officer of the Abra town of Lagangilang, near the epicenter.

At least five people died — mostly in collapsed structures. One villager died when hit by falling cement slabs in his house in Abra, where dozens of others were injured. In Benguet province, a worker was pinned to death after a small building that was under construction collapsed in the strawberry-growing mountain town of La Trinidad.

Hundreds of houses and buildings had cracked walls, including some that collapsed in Abra, where President Ferdinand Marcos Jr., who took office less than a month ago, planned to travel Thursday to meet victims and local officials.

Marcos Jr. told a news conference he was in his office at the riverside Malacanang presidential palace complex when the chandeliers began swaying and making clanking sounds. “It was very strong,” he said of the ground shaking.

In a chilling near-death experience, Filipino photojournalist Harley Palangchao and companions were traveling downhill in two vans in Mountain Province when they suddenly heard thunder-like thuds and saw an avalanche of boulders as big as cars raining down just ahead of them from a towering mountain.

Amid screams of his companions in their van to “back up, back up!” the 44-year-old father of three raised his camera in the front seat and snapped what he feared could be the final pictures of his life. The van in front of them was grazed by a boulder, injuring one, but he and others in the second van drove backward fast enough and escaped unscathed.

The Red Cross issued a picture of a three-story building precariously leaning toward a debris-covered road in Abra. A video taken by a panicking witness showed parts of an old stone church tower peeling off and falling in a cloud of dust on a hilltop.

Patients, some in wheelchairs, and medical personnel were evacuated from at least two hospitals in Manila, about 265 miles south of Lagangilang, but were later told to return after engineers found only a few minor cracks on walls.

The quake’s strength was lowered from the initial 7.3 magnitude after further analysis. The quake was set off by movement in a local fault at a depth of 10 miles, the institute said, adding it expected damage and more aftershocks.

The Philippines lies along the Pacific “Ring of Fire,” an arc of faults around the Pacific Ocean where most of the world’s earthquakes occur. It is also lashed by about 20 typhoons and tropical storms each year, making it one of the world’s most disaster-prone countries.

A magnitude 7.7 quake killed nearly 2,000 people in the northern Philippines in 1990.

Additional reporting by The Associated Press.

: newsy.com

View

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Hoover Dam Transformer Explodes; No One Hurt

By Associated Press
July 19, 2022

No one was hurt in the explosion near the base of the dam.

A transformer exploded Tuesday at Hoover Dam, one of the nation’s largest hydroelectric facilities, producing a thick cloud of black smoke and flames that were quickly extinguished.

No one was hurt in the explosion near the base of the dam, an engineering marvel on the Colorado River that straddles the border of Arizona and Nevada. Electricity continued to flow to 1.3 million people in Arizona, Nevada and Southern California

The cause of the fire was under investigation and officials were working to determine the extent of damage to the transformer, one of 15 at the complex that control the voltages for power sent to customers.

“There is no risk to the power grid,” said Jacklynn Gould, a regional director for the U.S. Bureau of Reclamation.

The fire ignited around 10 a.m. and was out within a half-hour, Gould said in a statement. It captured the attention of tourists who quickly started recording and sharing video on social media.

William Herro, 13, of San Francisco, was on a viewing bridge with his parents when he saw the explosion and then heard a “big boom.”

“A ton of black smoke just exploded in the air. It looked almost like a mushroom and then a fire followed,” Herro said. “I was really surprised and I started filming.”

The explosion occurred on the apron of a building housing turbines that is slightly downstream from the base of the dam, about 25 miles (40 kilometers) southeast of Las Vegas. Hoover Dam is one of the tallest dams in the U.S. at 726 feet (221 meters). Each of its 17 generators can supply electricity to 100,000 households.

As many as 20,000 vehicles a day drive across the wide top of the dam, which is a National Historic Landmark and is seen in films including “Transformers” and “Fools Rush In.”

The Bureau of Reclamation owns and operates the dam, powerhouses and turbines. The power produced at the site is transferred to a substation where it’s marketed through the Western Area Power Administration.

Hoover Dam is considered a baseload source of power, meaning it can respond quickly to the need for additional power on the grid or dial back supply.

The fire triggered an alert at the Western Area Power Administration’s control center in Phoenix. Spokesman Lisa Meiman said while the loss of a transformer or other equipment on power generating stations can put pressure on a grid, “no single source is integral to the health of the power grid.”

Hydropower from both Hoover Dam and Glen Canyon Dam upstream have been threatened lately by the declining levels of Lake Mead and Lake Powell, the two largest human-made reservoirs in the U.S. that hold water from the Colorado River.

Federal officials have taken action in recent years to prop up the lakes to preserve the dams’ ability to generate power and keep water flowing to the Western states and Mexico that rely on it. Drought and climate change have sunk the lakes to their lowest levels in decades.

Additional reporting by The Associated Press.

: newsy.com

View

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Twitter-Musk Takeover Dispute Heading For An October Trial

By Associated Press

and Newsy Staff
July 19, 2022

Twitter is trying to force the billionaire to make good on his April promise to buy the social media giant for $44 billion.

Tesla CEO Elon Musk lost his fight to delay Twitter’s lawsuit against him as a Delaware judge on Tuesday set an October trial, citing the “cloud of uncertainty” over the social media company after the billionaire backed out of a deal to buy it.

“Delay threatens irreparable harm,” said Chancellor Kathaleen St. Jude McCormick, the head judge of Delaware’s Court of Chancery, which handles many high-profile business disputes. “The longer the delay, the greater the risk.”

Twitter had asked for an expedited trial in September, while Musk’s team called for waiting until early next year because of the complexity of the case. McCormick said Musk’s team underestimated the Delaware court’s ability to “quickly process complex litigation.”

Twitter is trying to force the billionaire to make good on his April promise to buy the social media giant for $44 billion — and the company wants it to happen quickly because it says the ongoing dispute is harming its business.

“It’s a very favorable ruling for Twitter in terms of moving things along,” said Carl Tobias, a law professor at the University of Richmond. “She seemed very concerned about the argument that delay would seriously harm the company, and I think that’s true.”

Musk, the world’s richest man, pledged to pay $54.20 a share for Twitter, but informed the company in July that he wants to back out of the agreement.

“It’s attempted sabotage. He’s doing his best to run Twitter down,” said attorney William Savitt, representing Twitter before McCormick on Tuesday. The hearing was held virtually after McCormick said she tested positive for COVID-19.

Musk has claimed the company has failed to provide adequate information about the number of fake, or “spam bot,” Twitter accounts, and that it has breached its obligations under the deal by firing top managers and laying off a significant number of employees. Musk’s team expects more information about the bot numbers to be revealed in the trial court discovery process, when both sides must hand over evidence.

Twitter argues that Musk’s reasons for backing out are just a cover for buyer’s remorse after agreeing to pay 38% above Twitter’s stock price shortly before the stock market stumbled and shares of the electric-car maker Tesla, where most of Musk’s personal wealth resides, lost more than $100 billion of their value.

Savitt said the contested merger agreement and Musk’s tweets disparaging the company were inflicting harm on the business and questioned Musk’s request for a delayed trial, asking “whether the real plan is to run out the clock.”

“He’s banking on wriggling out of the deal he signed,” Savitt said.

But the idea the Tesla CEO is trying to damage Twitter is “preposterous. He has no interest in damaging the company,” said Musk attorney Andrew Rossman, noting he is Twitter’s second largest shareholder with a “far larger stake” than the company’s entire board of directors.

Savitt emphasized the importance of an expedited trial starting in September for Twitter to be able to make important business decisions affecting everything from employee retention to relationships with suppliers and customers.

Rossman said more time is needed because it is “one of the largest take-private deals in history” involving a “company that has a massive amount of data that has to be analyzed. Billions of actions on their platform have to be analyzed.”

Tobias said it’s still possible that Musk and Twitter will settle the case before it goes to trial, since both might find a drawn-out fight or the judge’s final decisions costly to their businesses and reputations. One option is that Musk could pay the $1 billion breakup fee both he and Twitter agreed to if either was deemed responsible for the deal falling through. Or Twitter could push for him to pay more to make up for damages – just not the full $44 billion acquisition.

“Does Musk really want to run that company? Do they really want Musk to run that company?” Tobias said. “They could always settle somewhere in between.”

Additional reporting by The Associated Press.

: newsy.com

View

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

2 Kids Among 6 Dead In Montana Highway Pileup, 8 Others Hurt

By Associated Press
July 16, 2022

The 21-vehicle pileup was the result of an isolated extreme weather event where a dust storm caused blackout conditions on Interstate 90.

Two children are among the six people who died in a Montana pileup after a Friday evening dust storm caused blackout conditions on Interstate 90, a major route in both Montana and the Western U.S.

Montana Highway Patrol Sgt. Jay Nelson said investigators so far have found no other factors that contributed to the pileup that also sent eight other injured people to hospitals.

“Everything is indicative of an isolated extreme weather event,” Nelson said of the investigation, calling the crash among the worst he’d seen in 24 years with the state. “What could people do? It really was just panic.”

The pileup was just west of Hardin, with additional ambulances called in from Billings to help. The identities of the dead and conditions of the survivors are not yet being released.

The crash was reported around 4:30 p.m., as 21 vehicles, including six commercial semi-trucks, lost control in the dust storm that was fueled by gusts topping 60 mph, authorities said.

Nelson said there was zero visibility for a mile-long stretch during a peak summer traffic hour for those commuting home from work or traveling for outdoor recreation.

It took more than six hours to fully reopen the road.

“We had a lot of debris and complete chaos,” Nelson said.

Gov. Greg Gianforte said on Twitter: “I’m deeply saddened by the news of a mass casualty crash near Hardin. Please join me in prayer to lift up the victims and their loved ones. We’re grateful to our first responders for their service.”

Montana Attorney General Austin Knudsen, who oversees the highway patrol, said in a statement that the Montana Highway Patrol, which he oversees, was investigating. “We will release more information as it becomes available and is appropriate out of respect of the lives lost and their loved ones.

A video from The Billings Gazette showed hundreds of tractor-trailers, campers and cars backed up for miles along the two eastbound lanes of the interstate.

Before the pileup, storms popped up in central southern Montana between 1 and 2 p.m. and slowly began moving east, said Nick Vertz, a National Weather Service meteorologist in Billings.

Those storms prompted a severe thunderstorm watch that covered Hardin and other parts of Montana from mid-afternoon until 9 p.m. Friday. Meteorologists forecasted the potential for isolated hail the size of a quarter, scattered gusts up to 75 mph and frequent lightning.

Winds picked up quickly around the time of the crash, according to readings at nearby Big Horn County Airport. A 40 mph gust was recorded about 15 minutes before the crash was reported and in less than an hour another burst of wind hit 64.

The wind easily picked up dust — a product of recent temperatures into the 90s and triple digits over the last week — and reduced visibility to less than 1/4 mile.

“If they looked up in the sky while they’re in Hardin, they probably didn’t see much of what you’d think of for a thunderstorm cloud, maybe not even much at all,” Vertz said. “It was just a surge of wind that kind of appeared out of nowhere.”

Additional reporting by the Associated Press.

: newsy.com

View

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Why Isn’t New Technology Making Us More Productive?

The goal is not to replace workers but to lift their performance, said Zayd Enam, the company’s co-founder and chief executive. Cresta’s offering, he said, is made possible by recent advances in the power and speed of A.I. software, which he described as “game changing.”

Cresta has 200 employees, has raised more than $150 million in venture funding and has several dozen corporate customers including Verizon, Cox Communications and Porsche.

CarMax, the nation’s largest used-car retailer, started trying out the Cresta software in December. The A.I. experiment followed years of investment to shift the company’s computer operations to run on more flexible, cloud-based systems, said Jim Lyski, executive vice president for strategy, marketing and products.

Customer inquiries to CarMax’s contact centers tend to be lengthy. Used cars span different years, models, features and driving histories, and financing plans for what is a major purchase vary. The range of questions is all but unlimited, Mr. Lyski said, so purely automated communication is not an option.

But a computing assistant that could help sort all the automotive complexity, offering real-time suggestions and information, was appealing. Cresta first trained on the CarMax contact center data, and the experiment began with its live chat agents, who have text conversations with customers.

The experience has been encouraging, Mr. Lyski said. There has been about a 10 percent improvement in response time, conversion to sales and reduced session time. And the system keeps learning and getting better. The company has begun a pilot project with agents who field voice calls, lifting the total number of agents using the A.I. technology to 200.

View

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Crypto Industry Helps Write, and Pass, Its Own Agenda in State Capitols

In July, the state ordered a dozen A.T.M. providers that sell crypto in exchange for cash — including Cash Cloud, Coin Now and DigiCash — to register as money transmitters, despite appeals from the companies, documents obtained by The Times show.

Last year, Mr. Aloupis introduced the bill to exempt two-party crypto transactions, after lobbying appeals by Mr. Armes and a trade group he leads, the Florida Blockchain Business Association. (Its members include Binance, the large crypto exchange.) The bill failed to win Senate approval, and it was reintroduced for this year’s session.

Russell Weigel, the Florida commissioner of the Office of Financial Regulation, said he endorsed the legislation that Mr. Armes had championed.

“If I go and buy groceries at your food store, that’s a two-party transaction,” Mr. Weigel said. “Do I need a license for that? It seems absurd.”

Lobbyists for Blockchain.com, a cryptocurrency exchange that moved last year from New York to Miami, and Bit5ive, which manufactures crypto mining equipment in the Florida area, joined the effort, contacting dozens of state lawmakers.

“They are very pro crypto,” Robert Collazo, the Bit5ive chief executive, said of Florida lawmakers.

In the future, the company plans to raise money for crypto-friendly legislators in Florida, said Michael Kesti, Bit5ive’s lobbyist. The legislative affairs director of the Florida blockchain association, Jason Holloway, is already running for the State House, with donations — some in cryptocurrency — from Mr. Armes and others.

“I don’t want it to seem like we are paying for the influence,” Mr. Kesti said. “But we do want to support them.”

View

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

How You’re Still Being Tracked on the Internet

While Meta adjusts, some small businesses have begun seeking other avenues for ads. Shawn Baker, the owner of Baker SoftWash, an exterior cleaning company in Mooresville, N.C., said it previously took about $6 of Facebook ads to identify a new customer. Now it costs $27 because the ads do not find the right people, he said.

Mr. Baker has started spending $200 a month to advertise through Google’s marketing program for local businesses, which surfaces his website when people who live in the area search for cleaners. To compensate for those higher marketing costs, he has raised his prices 7 percent.

“You’re spending more money now than what you had to spend before to do the same things,” he said.

Other tech giants with first-party information are capitalizing on the change. Amazon, for example, has reams of data on its customers, including what they buy, where they reside, and what movies or TV shows they stream.

In February, Amazon disclosed the size of its advertising business — $31.2 billion in revenue in 2021 — for the first time. That makes advertising its third-largest source of sales after e-commerce and cloud computing. Amazon declined to comment.

Amber Murray, the owner of See Your Strength in St. George, Utah, which sells stickers online for people with anxiety, started experimenting with ads on Amazon after the performance of Facebook ads deteriorated. The results were remarkable, she said.

In February, she paid about $200 for Amazon to feature her products near the top of search results when customers looked up textured stickers. Sales totaled $250 a day and continued to grow, she said. When she spent $85 on a Facebook ad campaign in January, it yielded just $37.50 in sales, she said.

“I think the golden days of Facebook advertising are over,” Ms. Murray said. “On Amazon, people are looking for you, instead of you telling people what they should want.”

View

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

F.T.C. Sues to Block Nvidia’s Takeover of Arm

WASHINGTON — The Federal Trade Commission on Thursday sued to block Nvidia’s $40 billion acquisition of a fellow chip company, Arm, halting what would be the biggest semiconductor industry deal in history, as federal regulators push to rein in corporate consolidation.

The F.T.C. said the deal between Nvidia, which makes chips, and Arm, which licenses chip technology, would stifle competition and harm consumers. The proposed deal would give Nvidia control over computing technology and designs that rival firms rely on to develop competing chips.

“Tomorrow’s technologies depend on preserving today’s competitive, cutting-edge chip markets,” said Holly Vedova, the director of the F.T.C.’s competition bureau. “This proposed deal would distort Arm’s incentives in chip markets and allow the combined firm to unfairly undermine Nvidia’s rivals.”

Federal antitrust regulators have promised greater scrutiny of mergers and a clamp down on monopolies in a push to reinvigorate competition in the economy. The action against the deal is the first major merger decision by the Federal Trade Commission under the leadership of Lina Khan, a critic of big corporate mergers and monopolies in technology. Ms. Khan is among a slew of top antitrust officials picked by President Biden to rein in the power of Silicon Valley giants.

promised to break open gas, telecom and pharmaceutical markets to bring down consumer prices at the gas pump and for home internet and prescriptions. Last month, the Justice Department sued to stop Penguin Random House, the largest publisher in the United States, from acquiring its rival Simon & Schuster.

In a statement, Nvidia said it would contest the F.T.C. lawsuit. “We will continue to work to demonstrate that this transaction will benefit the industry and promote competition.”

The F.T.C. suit, if successful, would not have much immediate financial impact on Nvidia or Arm. Shares in Nvidia rose slightly in aftermarket trading.

But a successful suit would be a blow to Nvidia’s ambitions to play a more central role in shaping the direction of the computer industry — particularly in the field of artificial intelligence.

Arm, a British company that the Japanese conglomerate SoftBank bought in 2016, licenses designs for microprocessors and other technology that other companies use in their semiconductors. Its technology has been wildly successful, providing the calculating functions in essentially all smartphones and many other devices. Arm recently estimated its technology is used in about 25 billion chips per year.

Nvidia, based in California, is a dominant provider of chips used to render graphics in video games, technology it has adapted in recent years to also power artificial-intelligence applications used by cloud companies and self-driving cars.

Jensen Huang, the company’s chief executive, has been pushing the company to become a broader, “full-stack” provider of computing technology. In April, for example, Nvidia said it was building an Arm-based microprocessor for servers used in data centers.

In announcing the deal in September 2020 to buy Arm, Mr. Huang said the combination would create a premier company for advancing A.I. technology. He also promised to operate Arm without any change to its business model, acting independently and treating all chip customers fairly.

Mr. Huang said at the time that artificial intelligence would set off a new wave of computing and that “our combination will create a company fabulously positioned for the age of A.I.”

But the deal was controversial from the start, with some of Arm’s big customers, like Qualcomm, worried about the heightened competition from Nvidia and the possibility of a rival gaining access to their confidential information. Mr. Huang took a dig at Qualcomm’s new chief executive, Cristiano Amon, at an annual dinner hosted by the Semiconductor Industry Association last month in Silicon Valley, asking, “How is it possible that Cristiano knew every regulator on the planet?”

The deal had already attracted close scrutiny from regulators in Europe, particularly in the United Kingdom, where Arm’s headquarters in Cambridge is a major employer. Britain’s Competition and Markets Authority launched an in-depth inquiry into the transaction in November, citing both competition and national-security concerns.

The F.T.C. said the merger would give Nvidia access to sensitive information about its rivals, who license technology and designs from Arm.

“Licensees rely on Arm for support in developing, designing, testing, debugging, troubleshooting, maintaining and improving their products,” the F.T.C. said in a statement. “Arm licensees share their competitively sensitive information with Arm because Arm is a neutral partner, not a rival chip maker. The acquisition is likely to result in a critical loss of trust in Arm and its ecosystem.”

The vote to block the merger was unanimous among the F.T.C.’s commissioners. The full complaint filed by the agency is not expected to be released for a few days. An administrative trial for the lawsuit is scheduled for May 10.

View

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<