Stanford spent years cataloging items such as photos of a barefoot Mr. Jobs at work, advertising campaigns and an Apple II computer. That material can be reviewed by students and researchers interested in learning more about the company.

Silicon Valley leaders have a tradition of leaving their material with Stanford, which has collections of letters, slides and notes from William Hewlett, who founded Hewlett-Packard, and Andy Grove, the former chief executive of Intel.

Mr. Lowood said that he uses the Silicon Valley archives to teach students about the value of discovery. “Unlike a book, which is the gospel and all true, a mix of materials in a box introduces uncertainty,” he said.

After Mr. Jobs’ death in 2011, Mr. Isaacson, the author, published a biography of Mr. Jobs. Some at Apple complained that the book, a best seller, misrepresented Mr. Jobs and commercialized his death.

Mr. Isaacson declined to comment about those complaints.

Four years later, the book became the basis for a film. The 2015 movie, written by Aaron Sorkin and starring Michael Fassbender, focused on Mr. Jobs being ousted from Apple and denying paternity of his eldest daughter.

according to emails made public after a hack of Sony Pictures, which held rights to the film. She and others who were close to Mr. Jobs thought any movie based on the book would be inaccurate.

“I was outraged, and he was my friend,” said Mike Slade, a marketing executive who worked as an adviser to Mr. Jobs from 1998 to 2004. “I can’t imagine how outraged Laurene was.”

In November 2015, a month after the movie’s release, Ms. Powell Jobs had representatives register the Steve Jobs Archive as a limited liability company in Delaware and California. She later hired the documentary filmmaker, Davis Guggenheim, to gather oral histories about Mr. Jobs from former colleagues and friends. She also hired Ms. Berlin, who was Stanford’s project historian for its Apple archives, to be the Jobs Archive’s executive director.

Mr. Guggenheim gathered material about Mr. Jobs while also working on a Netflix documentary about Bill Gates, “Inside Bill’s Brain.” Mr. Slade, who worked for both Mr. Jobs and Mr. Gates, said he sat for an interview about one executive, stopped to change shirts and returned to discuss the other one.

Ms. Berlin assisted Ms. Powell Jobs in gathering material. They collected items such as audio of interviews done by reporters and early company records, including a 1976 document that Mr. Jobs and Steve Wozniak, Apple’s co-founder, called their declaration of independence. It outlined what the company would stand for, said Regis McKenna, who unearthed the document in his personal collection gathered during his decades as a pioneer of Silicon Valley marketing and adviser to Mr. Jobs.

Ms. Powell Jobs also assembled a group of advisers to inform what the archive would be, including Tim Cook, Apple’s chief executive; Jony Ive, Apple’s former chief design officer; and Bob Iger, the former chief executive of Walt Disney and a former Apple board member.

Mr. Cook, Mr. Ive and Mr. Iger declined to comment.

Apple, which has its own corporate archive and archivist, is a contributor to the Jobs effort, said Ms. Berlin, who declined to say how she works with the company to gain access to material left by Mr. Jobs.

The archive’s resulting website opens with an email that Mr. Jobs sent himself at Apple. It reads like a journal entry, outlining all the things that he depends on others to provide, from the food he eats to the music he enjoys.

“I love and admire my species, living and dead, and am totally dependent on them for my life and well being,” he wrote.

The email is followed by a previously undisclosed audio clip from a 1984 interview that Mr. Jobs did with Michael Moritz, the journalist turned venture capitalist at Sequoia. During it, Mr. Jobs says that refinement comes from mistakes, a platitude that captures how Apple used trial and error to develop devices.

“It was just lying in the drawer gathering dust,” Mr. Moritz said of the recording.

It’s clear to those who have contributed material that the archive is about safeguarding Mr. Jobs’s legacy. It’s a goal that many of them support.

“There’s so much distortion about who Steve was,” Mr. McKenna said. “There needed to be something more factual.”

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Indexes drop as Walmart profit warning spooks investors

>>> Don’t Miss Today’s BEST Amazon Deals!<<<<

  • Walmart cuts profit forecast; news hits retailers
  • McDonald’s up as sales, profit top estimates
  • Coca-Cola up on forecast raise
  • Indexes: Dow down 0.7%, S&P 500 down 1.2%, Nasdaq down 1.9%

NEW YORK, July 26 (Reuters) – U.S. stocks ended sharply lower Tuesday as a profit warning by Walmart dragged down retail shares and exceptionally weak consumer confidence data also fueled fears about spending.

Walmart (WMT.N) shares sank 7.6% after the retailer cut its full-year profit forecast late on Monday. Walmart blamed surging prices for food and fuel, and said it needed to cut prices to pare inventories. read more

Shares of Target Corp (TGT.N)fell 3.6% and Amazon.com Inc (AMZN.O) dropped 5.2%, while the S&P 500 retail index (.SPXRT) declined 4.2%. read more

Register now for FREE unlimited access to Reuters.com

On Tuesday, data showed U.S. consumer confidence dropped to nearly a 1-1/2-year low in July amid persistent worries about higher inflation and rising interest rates. read more

“The majority of companies that reported today beat (on) earnings, and that’s been the case. But of course there have been some warnings, and that’s what the market is focusing on,” said Peter Cardillo, chief market economist at Spartan Capital Securities in New York.

Amazon, which said it would raise fees for delivery and streaming service Prime in Europe by up to 43% a year, was the biggest drag on the Nasdaq and S&P 500, while consumer discretionary (.SPLRCD)fell 3.3% and led declines among S&P 500 sectors. read more

The Federal Reserve started a two-day meeting, and on Wednesday it is expected to announce a 0.75 percentage point interest rate hike to fight inflation. read more Investors have worried that aggressive interest rate hikes by the Fed could tip the economy into recession.

The Dow Jones Industrial Average (.DJI) fell 228.5 points, or 0.71%, to 31,761.54, the S&P 500 (.SPX) lost 45.79 points, or 1.15%, to 3,921.05 and the Nasdaq Composite (.IXIC) dropped 220.09 points, or 1.87%, to 11,562.58.

A busy week for earnings also included reports from Alphabet Inc (GOOGL.O) and Microsoft Corp (MSFT.O) after the bell.

Traders work on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., July 21, 2022. REUTERS/Brendan McDermid

Shares of Microsoft were down 0.5% in after-hours trading while Alphabet was up 3% following the companies’ results. Microsoft ended the regular session down 2.7% and Alphabet ended 2.3% lower on the day. read more

Investors had been looking to see if this week’s earnings news from mega-cap companies might help the stock market sustain its recent rally. read more

Earnings from S&P 500 companies were expected to have risen 6.2% for the second quarter from the year-ago period, according to Refinitiv data.

Also during the regular session, Coca-Cola Co (KO.N) gained 1.6% after the company raised its full-year revenue forecast. McDonald’s Corp (MCD.N) rose 2.7% after beating quarterly expectations. read more

3M Co (MMM.N) rose 4.9% after the industrial giant said it planned to spin off its healthcare business. read more General Electric Co (GE.N)gained 4.6% after the industrial conglomerate beat revenue and profit estimates.

In other outlooks, the International Monetary Fund cut global growth forecasts again. read more

Volume on U.S. exchanges was 9.60 billion shares, compared with the 10.93 billion average for the full session over the last 20 trading days.

Declining issues outnumbered advancing ones on the NYSE by a 1.73-to-1 ratio; on Nasdaq, a 1.72-to-1 ratio favored decliners.

The S&P 500 posted 1 new 52-week highs and 30 new lows; the Nasdaq Composite recorded 39 new highs and 138 new lows.

Register now for FREE unlimited access to Reuters.com

Additional reporting by Shreyashi Sanyal and Aniruddha Ghosh in Bengaluru; Editing by Arun Koyyur, Anil D’Silva and David Gregorio

Our Standards: The Thomson Reuters Trust Principles.

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Companies Scramble to Work Out Policies Related to Employee Abortions

There is no clear blueprint for corporate engagement on abortion. After numerous companies came forward to announce that they would cover travel expenses for their employees to get abortions, executives have had to move swiftly to both sort out the mechanics of those policies and explain them to a work force concerned about confidentiality and safety.

Few companies have commented directly on the Supreme Court’s ruling in Dobbs v. Jackson Women’s Health Organization, which ended nearly 50 years of federal abortion rights. Far more have responded by expanding their health care policies to cover travel and other expenses for employees who can’t get abortions close to home, now that the procedure is banned in at least eight states with other bans set to soon take effect. About half the country gets its health care coverage from employers, and the wave of new employer commitments has raised concerns from some workers about privacy.

“It’s a doomsday scenario if individuals have to bring their health care choices to their employers,” said Dina Fierro, a global vice president at the cosmetics company Nars, echoing a concern that many workers have expressed on social media in recent days.

Popular Information. Match Group declined to comment.

tweet: “I believe CEOs have a responsibility to take care of their employees — no matter what.”

Lora Kelley contributed reporting.

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Coke bottler Coca-Cola HBC depleting stock in Russia

>>> Don’t Miss Today’s BEST Amazon Deals!<<<<

Coca-Cola bottles are seen on sale in central St. Petersburg, Russia, August 6, 2014. REUTERS/Alexander Demianchuk/File Photo

Register now for FREE unlimited access to Reuters.com

NEW YORK, June 16 (Reuters) – Bottler Coca-Cola HBC AG (CCH.L) and its existing customers in Russia are “in the process of depleting stock,” Coca-Cola Co (KO.N) said in a statement, after Reuters reported that Coke was for sale at a McDonald’s Corp (MCD.N)franchise in St. Petersburg. read more

Once the stock is depleted, Zug, Switzerland-based Coca-Cola HBC, an independent company, will “no longer produce or sell Coca-Cola or other brands of the Coca-Cola Company in Russia,” Atlanta-based Coca-Cola said.

Coca-Cola HBC in May said it was evaluating all options for the Russian market and said it stopped placing orders for concentrate on March 8. The company, which has 10 production sites in Russia, said it would focus on local brands. read more

Register now for FREE unlimited access to Reuters.com

Coca-Cola in March joined an exodus of U.S. companies leaving Russia after its invasion of neighboring Ukraine in February. Coca-Cola HBC at that time said it was working in close alignment with Coke on the implementation of its decision.

Coca-Cola holds a 23% stake in the bottler.

Coca-Cola HBC bottles and sells Coke beverages exclusively in its 29 markets, which includes Greece, Italy and countries in Eastern Europe, according to its website.

Register now for FREE unlimited access to Reuters.com

Reporting by Jessica DiNapoli in New York; Editing by Mark Porter

Our Standards: The Thomson Reuters Trust Principles.

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

China’s ‘Zero Covid’ Mess Proves Autocracy Hurts Everyone

After the city locked down its 25 million residents and grounded most delivery services in early April, many people encountered problems sourcing food, regardless of their socioeconomic status. Some set alarms for the different restocking times of grocery delivery apps that start as early as 6 a.m.

In the past few days, a hot topic in WeChat groups has been whether sprouted potatoes were safe to eat, a few Shanghai residents told me. Neighbors resorted to a barter system to exchange, say, a cabbage for a bottle of soy sauce. Coca-Cola is hard currency.

After nearly two weeks under lockdown, Dai Xin, a restaurant owner, is running out of food to provide for her household of four. Now she slices ginger paper thin, pickles vegetables so they won’t spoil and eats two meals a day instead of three.

Even the moneyed class is facing food supply shortages. The head of a big retailer told me last week that she got many requests from Shanghai-based chief executives. But there was little she could do under lockdown rules, the executive said, who spoke on the condition of anonymity given the political sensitivities.

Wang Lixiong, the author of the apocalyptic novel “China Tidal Wave,” which ended with a great famine in the aftermath of a nuclear winter, believes that a man-made crisis like the one in Shanghai is inevitable under China’s authoritarian system. In recent years, he said in an interview, the risk increased after Beijing clamped down on nearly every aspect of civil society.

After moving into a friend’s vacant apartment in Shanghai last winter, he stocked up on rice, noodles, canned food and whiskey to sustain him for a few months in case of a crisis.

But many residents in the luxury apartment complex, with units valued at more than $3 million, weren’t as prepared when the lockdown started. He saw his neighbors, who dashed around in designer suits a month ago, venture into the complex’s lush garden to dig up bamboo shoots for a meal.

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Inflation Hits the Fast Food Counter

On a chilly Tuesday afternoon this month, James Marsh stopped by a Chipotle near his suburban Chicago home to grab something to eat.

It had been a while since Mr. Marsh had been to Chipotle — he estimated he goes five times a year — and he stopped cold when he saw the prices.

“I had been getting my usual, a steak burrito, which had been maybe in the mid-$8 range,” said Mr. Marsh, who trades stock options at his home in Hinsdale, Ill. “Now it was more than $9.”

He walked out.

“I figured I’d find something at home,” he said.

The pandemic has led to price spikes in everything from pizza slices in Manhattan to sides of beef in Colorado. And it has led to more expensive items on the menus at fast-food chains, traditionally establishments where people are used to grabbing a quick bite that doesn’t hurt their wallet.

government data. And, in some cases, portions have shrunk.

“In recent years, most fast-food restaurants had, maybe, raised prices in the low single digits each year,” said Matthew Goodman, an analyst at M Science, an alternative data research and analytics firm. “What we’ve seen over the last six-plus months are restaurants being aggressive in pushing through prices.”

This comes at a time when the hypercompetitive fast-food market is booming.

Chains like McDonald’s, Chipotle and Wingstop were big winners of the pandemic as consumers, stuck at home working and tired of cooking multiple meals for their families, increasingly turned to them for convenient solutions. But in the past year, as the cost of ingredients rose and the average hourly wage increased 16 percent to $16.10 in November from a year earlier, according to government data, restaurants began to quietly bump up prices.

But making customers pay more for a burger or a burrito is a tricky art. For many restaurants, it involves complex algorithms and test markets. They need to walk a fine line between raising prices enough to cover expenses while not scaring away customers. Moreover, there isn’t a one-size-fits-all approach. Chains that are operated by franchisees typically allow individual owners to decide pricing. And national chains, like Chipotle and Shake Shack, charge different prices in various parts of the country.

When Carrols Restaurant Group, which operates more than 1,000 Burger Kings, raised prices in the second half of last year, the number of customers actually improved from the third to the fourth quarter. “Over time, we generally have not seen a whole lot of pushback from consumers” on the higher prices, Carrols’ chief executive, Daniel T. Accordino, told analysts at a conference in early January.

Menu prices are likely to continue to climb this year. Many restaurants say they are still paying higher wages to attract employees and expect food prices to rise.

“We expect unprecedented increases in our food basket costs versus 2021,” Ritch Allison, the chief executive of Domino’s Pizza, told Wall Street analysts at a conference this month. While Domino’s hasn’t raised prices, it is altering its promotions — offering the $7.99 pizza deal only to customers ordering online and shrinking the number of chicken wings in certain promotions to eight from 10 — in an effort to maintain profit margins.

Despite the higher food and labor costs, some restaurants are seeing sales and profits rebound past prepandemic levels.

When McDonald’s reports earnings this month, Wall Street analysts expect that its revenues will have hit a five-year high of more than $23 billion, a $2 billion increase from 2019. Net income is predicted to top $7 billion, up from $6 billion in 2019. Other chains like Cracker Barrel and Darden Restaurants, which owns Olive Garden and Longhorn Steakhouse, have resumed dividend payments or cash buybacks of stock after suspending those activities early in the pandemic to conserve cash.

And next month, when Chipotle reports results for 2021, analysts expect revenues to top $7.5 billion, a 34 percent jump from 2019. Net income is expected to almost double from prepandemic levels. In the third quarter, the company repurchased nearly $100 million of its stock. Chipotle declined to make an executive available for an interview, citing the quiet period ahead of its earnings release.

While Chipotle executives blamed higher labor costs for a 4 percent price increase in menu items this summer, the company has been looking for ways to boost its profitability.

One way was to charge higher prices for delivery. Delivery orders through vendors like DoorDash and Uber Eats exploded for Chipotle and other fast-food chains during the pandemic. But so did the commission fees that Chipotle paid the vendors. So in the fall of 2020, it began running tests to see what would happen if it raised the prices of burritos and guacamole and chips that customers ordered for delivery, executives told Wall Street analysts in an earnings call. It essentially meant the customer covered Chipotle’s side of the delivery costs.

The company discovered customers were willing to pay for the convenience of delivery. Now, customers ordering Chipotle for delivery pay about 21 percent more than if they had ordered and picked the food up in the stores, according to an analysis by Jeff Farmer, an analyst at Gordon Haskett Research Advisors.

“I would say that our ultimate goal, so this would be over the long term, maybe the medium term, is to fully protect our margins,” said Jack Hartung, the chief financial officer of Chipotle, on a call with Wall Street analysts last fall. “When you look at our pricing versus other restaurant companies’ for the quality of the food, the quantity of the food, and the quality and convenience of the experience, we offer great value. So we believe we have room to fully protect the margin.”

That doesn’t mean customers are thrilled about the extra costs.

This month, Jacob Herlin, a data scientist in Lakewood, Colo., placed an order: a steak-and-guacamole burrito for $11.95, a Coca-Cola for $3, and chips and guacamole, which were free with a birthday coupon. The total was $14.95, before tax.

But when he clicked to have the food delivered, the price for the burrito jumped to $14.45 and the soda climbed to $3.65, bringing the total to $18.10 before tax, 21 percent more than if he had picked the food up himself.

There was more. Mr. Herlin was charged a delivery fee of $1 and another “service fee” of $2.32, bringing the total for the delivered meal to $23.20. He tipped the driver an additional $3.

Mr. Herlin said he did not mind paying for delivery and wanted drivers to be paid a decent wage. But he felt that Chipotle wasn’t being upfront with customers about the added costs.

“They’re basically hiding the fees two different ways, through that base price increase and through the hidden ‘service fee,’” Mr. Herlin said in an email. “I would very much prefer if they had the same pricing and were just honest about a $5 delivery fee.”

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Covid Test Misinformation Spikes Along With Spread of Omicron

On Dec. 29, The Gateway Pundit, a far-right website that often spreads conspiracy theories, published an article falsely implying that the Centers for Disease Control and Prevention had withdrawn authorization of all P.C.R. tests for detecting Covid-19. The article collected 22,000 likes, comments and shares on Facebook and Twitter.

On TikTok and Instagram, videos of at-home Covid-19 tests displaying positive results after being soaked in drinking water and juice have gone viral in recent weeks, and were used to push the false narrative that coronavirus rapid tests don’t work. Some household liquids can make a test show a positive result, health experts say, but the tests remain accurate when used as directed. One TikTok video showing a home test that came out positive after being placed under running water was shared at least 140,000 times.

And on YouTube, a video titled “Rapid antigen tests debunked” was posted on Jan. 1 by the Canadian far-right website Rebel News. It generated over 40,000 views, and its comments section was a hotbed of misinformation. “The straight up purpose of this test is to keep the case #’s as high as possible to maintain fear & incentive for more restrictions,” said one comment with more than 200 likes. “And of course Profit.”

Previous spikes in pandemic-related falsehoods focused on the vaccines, masks and the severity of the virus. The falsehoods help undermine best practices for controlling the spread of the coronavirus, health experts say, noting that misinformation remains a key factor in vaccine hesitancy.

The categories include falsehoods that P.C.R. tests don’t work; that the counts for flu and Covid-19 cases have been combined; that P.C.R. tests are vaccines in disguise; and that at-home rapid tests have a predetermined result or are unreliable because different liquids can turn them positive.

These themes jumped into the thousands of mentions in the last three months of 2021, compared with just a few dozen in the same time period in 2020, according to Zignal Labs, which tracks mentions on social media, on cable television and in print and online outlets.

The added demand for testing due to Omicron and the higher prevalence of breakthrough cases has given purveyors of misinformation an “opportune moment” to exploit, said Kolina Koltai, a researcher at the University of Washington who studies online conspiracy theories. The false narratives “support the whole idea of not trusting the infection numbers or trusting the death count,” she said.

policies that prohibit misinformation that could cause harm to people’s physical health. YouTube said it was reviewing the videos shared by The New York Times in line with its Covid-19 misinformation policies on testing and diagnostics. Twitter said that it had applied a warning to The Gateway Pundit’s article in December for violating its coronavirus misinformation policy and that tweets containing false information about widely accepted testing methods would also violate its policy. But the company said it does not take action on personal anecdotes.

Facebook said it had worked with its fact-checking partners to label many of the posts with warnings that directed people toward fact checks of the false claims, and reduced their prominence on its users’ feeds.

“The challenges of the pandemic are constantly changing, and we’re consistently monitoring for emerging false claims on our platforms,” Aaron Simpson, a Facebook spokesman, said in an email.

No medical test is perfect, and legitimate questions about the accuracy of Covid-19 tests have abounded throughout the pandemic. There has always been a risk of a false positive or a false negative result. The Food and Drug Administration says there is a potential for antigen tests to return false positive results when users do not follow the instructions. Those tests are generally accurate when used correctly but in some cases can appear to show a positive result when exposed to other liquids, said Dr. Glenn Patriquin, who published a study about false positives in antigen tests using various liquids in a publication of the American Society for Microbiology.

“Using a fluid with a different chemical makeup than what was designed means that result lines might appear unpredictably,” said Dr. Patriquin, an assistant professor of pathology at Dalhousie University in Nova Scotia.

Complicating matters, there have been some defective products. Last year, the Australian company Ellume recalled about two million of the at-home testing products that it had shipped to the United States.

But when used correctly, coronavirus tests are considered reliable at detecting people carrying high levels of the virus. Experts say our evolving knowledge of tests should be a distinct issue from lies about testing that have spread widely on social media — though it does make debunking those lies more challenging.

said in July that it would withdraw its request to the Food and Drug Administration for emergency-use authorization of one specific test at the end of the year. Hundreds of other Covid-19 tests are still available from other manufacturers, the C.D.C. later clarified.

Still, posts claiming that the agency had withdrawn support of P.C.R. tests went viral on Facebook. The most widely shared post pushing the falsehood in July collected 11,500 likes, shares and comments, according to data from CrowdTangle, a Facebook-owned social media analytics tool. The post added the falsehood that the C.D.C.’s advisory meant that P.C.R. tests could not distinguish between the coronavirus and the flu, when in fact the agency had simply recommended the use of tests that could simultaneously detect and distinguish between the flu and Covid-19.

Despite being fact-checked within days, the claim never fully went away. The Gateway Pundit article revived the claim at the end of the year, collecting nearly double the earlier post’s likes, shares and comments on Facebook. On Instagram, screenshots of the article also went viral, collecting hundreds of likes.

Mr. Gregory said a similar phenomenon had occurred with social media posts claiming various liquids turned at-home coronavirus tests positive.

On Dec. 23, 2020, a video on YouTube showed coronavirus tests turning positive after being tested on kiwi, orange and berry fruit juice. It collected over 102,000 views. In the same month, a video producing the same results with Coca-Cola was posted on YouTube, collecting 16,800 views.

One year later, a spate of similar videos with the same theme appeared on TikTok and Instagram.

For Ms. Koltai, the re-emergence of false narratives even after social media companies labeled them a year earlier shows the power of misinformation to “thrive when it can latch on to a current event.”

“That is how narratives can peak at different times,” she said.

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

‘It’s Going to Be a Big Summer for Hard Seltzer’

The music should be pumping and the burgers and jerk chicken wings flying out of the kitchen this holiday weekend at the Rambler Kitchen and Tap in the North Center neighborhood of Chicago.

To wash it down, patrons might go with a mixed drink or one of the 20 craft beers the bar sells. But many will order a hard seltzer. The Rambler expects to sell close to 500 cans in flavors like peach, pineapple and grapefruit pomelo.

“We’ll sell a lot of buckets of White Claw and Truly seltzers,” said Sam Stone, a co-owner of the Rambler. “It’s going to be a big summer for hard seltzer.”

The Memorial Day weekend kicks off what many hope will be a more normal summer, when kids start counting down the number of days left in school, people head back to the beach and grills heat up for backyard parties that went poof last year because of the pandemic. And for the hard seltzer industry, it’s the start of a dizzying period when dozens of old and new competitors vie to be the boozy, bubbly drink of the season.

ad campaign with the British pop singer Dua Lipa. This spring, the hip-hop star Travis Scott released Cacti, a seltzer made with blue agave syrup, in a partnership with Anheuser-Busch. It quickly sold out in many locations.

“People were lining up outside of the stores to buy Cacti and share pictures of themselves with their carts full of Cacti,” said Marcel Marcondes, the chief marketing officer for Anheuser-Busch.

Also this spring, Topo Chico Hard Seltzer was released. A partnership between Coca-Cola and Molson Coors Beverage, it hit shelves in 16 markets across the country, chasing the cult following of Topo Chico’s seltzer water in the South.

“I feel like I can walk into a party saying, ‘Oh, yeah, I brought the Topo Chico,’” said Dane Cardiel, 32, who works in business development for a podcast company and lives in Esopus, N.Y., about 60 miles south of Albany.

How flavored bubbly water with alcohol became a national phenomenon is partly due to social media videos that went viral and clever marketing that sold hard seltzers as a “healthier” alcohol choice.

White Claw’s slim cans prominently state that the drinks contain only 100 calories, are gluten free and have only two grams each of carbohydrates and sugar. The brand is owned by the Canadian billionaire Anthony von Mandl, who created Mike’s Hard Lemonade.

“The health and wellness element is front and center in terms of the visual marketing,” said Vivien Azer, an analyst at the Cowen investment firm. “Every brand’s packaging features its relatively low carb and sugar data.”

On top of that, the alcohol content in most hard seltzers, about 5 percent, or the same as 12 ounces of a typical beer, is less than a glass of wine or a mixed drink. That makes it easier for people to sip at a party or while watching a game without getting intoxicated or winding up with the belly-full-of-beer feeling.

“It’s a nice drink for an afternoon on the patio,” said Shelley Majeres, the general manager of Blake Street Tavern in downtown Denver. “You can drink four or five of them in an afternoon and not have a big hangover or get really drunk.”

Blake Street, an 18,000-square-foot sports bar, started selling hard seltzers two years ago. Today, they make up about 20 percent of its can and bottle sales.

The industry has also neatly sidestepped the gender issue that plagued earlier, lighter alcoholic alternatives like Zima, which became popular with women but struggled to be adopted by men.

“I’ve got just as many men as women drinking it,” said Nick Zeto, the owner of Boston Beer Garden in Naples, Fla. “And it started with the millennials, but now I have people in their 40s, 50s and 60s ordering it.”

That kind of broad appeal is attractive to beer, wine and spirits companies.

“We view ourselves as the challenger brand,” said Michelle St. Jacques, the chief marketing officer of Molson Coors, which has been making beer since the late 1700s but hopes to end this year with 10 percent of the hard seltzer market.

Last spring, the company released Vizzy, a hard seltzer that contains vitamin C. Top Chico came this spring. “We feel like we’re making great progress in seltzer by not trying to bring me-too products, but rather products and brands that have a clear difference,” Ms. St. Jacques said.

While grocery and liquor stores have made plenty of space available to the hard seltzer brands that people drink at home, the competition to get into restaurants and bars is fierce. Most want to offer only two or three brands to their customers.

“Oh, my god, I get presented with new hard seltzer whenever they can get my attention,” said Mr. Stone, who sells six brands at the Rambler. The crowd favorite, he said, is the vodka-based High Noon Sun Sips peach, made by E.&J. Gallo Winery. “Everybody, from the big brands to small, new ones, are getting into the hard seltzer game.”

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Brazil’s Bid to Outsource Amazon Conservation Finds Few Takers

This article was produced in partnership with the Pulitzer Center’s Rainforest Investigations Network.

RIO DE JANEIRO — Facing strong international condemnation over the destruction of the Amazon, President Jair Bolsonaro’s government came up with a strategy: It offered companies the chance to “adopt” a patch of rainforest.

But the plan — which invites companies to contribute money to help preserve the forest — has been marred by disorganization and met with skepticism by critics, who see it as an effort to “green wash” the Bolsonaro administration’s poor record on the environment.

It also hasn’t found many takers.

The program was announced in February, as the Biden administration made clear that it expected Brazil to reverse some of the forest loss and dismantling of environmental protections that marked Mr. Bolsonaro’s first two years in office.

the Adopt-a-Park program would accomplish two of the Bolsonaro administration’s goals: redeem Brazil’s tarnished environmental image, which industry leaders have feared could shut them out of international markets, and outsource the costs of conservation at a time of tightening budgets.

“Many of these companies, investment funds that signed letters demonstrating their concern about the Amazon,” said Ricardo Salles, the minister of the environment, “now have in Adopt a Park a concrete, very simple and efficient possibility of transforming their statements into action.”

The government offered 132 federal reserves in the Amazon for sponsorship. So far, only three foreign companies — the grocery chain Carrefour, Coca-Cola and Heineken — and five Brazilian corporations have enrolled. Their donations total just over $1 million — a tiny fraction of the $600 million that Mr. Salles aspires to raise.

Protected Areas of the Amazon program has raised tens of millions of dollars from governments and companies for protected areas in the Amazon.

Through the Adopt-a-Park program, sponsoring companies pay at least $9.5 per hectare of the reserve’s area per year. To sponsor the biggest park costs almost $35 million annually, while the smallest go for $23,000 a year.

Once sponsorship deals are finalized, companies donate goods and services — which could include vehicles or a fire brigade — to the Chico Mendes Institute office in each reserve.

July to share responsibility for protecting the Amazon with nongovernment actors. As protests over fires in the Amazon rainforest intensified, he challenged the actor Leonardo DiCaprio, one of the government’s most prominent critics, to sponsor a reserve.

“Are you going to put your money where your mouth is?” Mr. Salles wrote on Twitter in September.

Beyond proposing the park-adoption program before the climate change summit convened by the Biden administration last month, Brazil’s government seems to have done little to improve its environmental policies.

At the summit, Mr. Bolsonaro vowed to allocate more money to environmental protection agencies. But the very next day the government did the opposite, signing into law a budget that further slashed funding for the agencies.

And federal lawmakers are considering a bill that would make it easier for companies to get environmental permits for new farming, mining and infrastructure ventures.

“Is receiving donations as they are proposing going to compensate for all that?” asked Natalie Unterstell, a climate policy expert who has been tracking the program. “No. It’s a palliative measure.”

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Candy Makers Sue THC Lookalikes

>>> Check Out Today’s BEST Amazon Deals!<<<<

At first glance, the Skittles package appears to be just like the one sold in the candy aisle of a supermarket: It has block letters filled in with white, a flowing rainbow and a red candy that replaces the dot above the letter “i.”

A closer look reveals some small differences: a background pattern of small, stylized marijuana leaves; a warning label; and numbers that reveal the amount of THC, the intoxicating substance in cannabis, in each piece of candy.

The images are included in a lawsuit that the Wm. Wrigley Jr. Company, owned by the candy behemoth Mars Inc., filed in May against five companies for selling cannabis-infused edibles that look like our old friends Skittles, Starburst and Life Savers. Though the suit focuses on intellectual property rights, the plaintiffs also argue that the copycat products could lead people, particularly children, to mistakenly ingest drugs.

recreational marijuana consumption roamed by pandemic-stressed adults.

In recent years, lawsuits similar to the one filed by Wrigley have been brought by the Hershey Company (against TinctureBelle for products resembling Reese’s Peanut Butter Cups, Heath bars, Almond Joy bars and York peppermint patties), Mondelez International (against a company hawking Stoney Patch Kids) and Ferrara Candy Company (against a store selling Medicated Nerds Rope). These lawsuits have all been settled, with the smaller companies agreeing to halt production and sales of the offending products.

Many public health officials fret that without proper regulation, accidental ingestion cases will continue to rise among children as the availability of edibles grows. Some poison control centers have already observed this trend in their data.

For example, there were 122 cases of exposure to THC for children under 5 in Washington State in the first nine months of 2020, compared to 85 for the same time period in 2019. The most common side effects reported included vomiting, lethargy and chest pain.

the illegal market is still thriving.

“When companies like these create headlines for doing what we’ve purposely avoided at Wana, I feel anger and frustration,” said Joe Hodas, the chief marketing officer at Wana Brands, a Colorado company that sells cannabis-infused products.

A recent review of the websites belonging to defendants in the Wrigley suit turned up cannabis-infused offerings like Stoner Patch Dummies, the Worlds Dankest Gushers, Gasheads Xtremes Sourfuls, Trips Ahoy, Buttafingazzz and Caribo Happy Cola.

“The situation has become more and more egregious,” said Christopher Gindlesperger, a spokesman for the National Confectioners Association, a trade organization in D.C. with 350 members, including Mars Inc., Hershey’s, Ferrara and Mondelez. “The cannabis companies cannot and should not be allowed to tarnish existing brands at will. It creates consumer confusion.”

joined the list), and 18 of them, including New York, have legalized recreational marijuana as well. Though sales in New York are not expected to begin until 2022 at the earliest, businesses are rushing to grab real estate and prepare for the market’s opening. Some are already selling Delta-8-THC, derived from hemp, in candy form.

an infamous commercial spot.

considered 1 to 2 milligrams of THC, but effects vary based on many factors, like body weight and how much food the consumer ate that day.

Accidental consumption can affect anyone, but, Dr. Schauer said, “it has primarily impacted children because they can confuse cannabis edible products with other edible products, because most edibles look like candy or cookies or cake.” She pointed to reports compiled by poison control centers in Colorado and Washington, the two earliest states to legalize recreational cannabis use, in 2012.

Between 2014 and 2018, annual calls to the Washington Poison Center about children under 5 being unintentionally exposed to cannabis nearly tripled, rising from 34 to 94. In 2017, Washington State began requiring that all edibles have a logo stating “Not for Kids” (not that this will mean much to a 2-year-old).

edibles are the leading method by which children under 5 accidentally consume cannabis. In 2019, in Colorado, 108 people under the age of 19 were accidentally exposed to cannabis. In 2011, the year before the state legalized recreational use, that number was 16.

Like Washington, Colorado now requires packaging of edibles to include a warning symbol. The state also bans the use of the word “candy” on any marijuana packaging, and the sale of edibles that look like people, animals or fruit.

Dr. Schauer said other ways to reduce the risks of accidental ingestion include mandating childproof packaging, requiring that each edible item in a package is individually wrapped, limiting the potency of each individual edible, and educating consumers who live with children on how to store their cannabis products.

Making packages that will not catch the eye of a child is important, she said. In Canada, for example, where cannabis is legal, federal law requires packaging to have a uniform color and a smooth texture, and not to have cutout windows, scents, sounds or inserts (among other requirements).

Despite the stringency of Canada’s laws, as recently as mid-May, a child was hospitalized in the province of New Brunswick after eating Stoneo cookies that were made to look like Oreos, according to the Canadian Broadcasting Corporation.

In America, state laws are far less strict; for the most part, they prohibit the inclusion of cartoon characters and make general statements about how the packaging should not appeal to a child.

“The risks can be much more limited than we’ve seen them be so far,” Dr. Schauer said.

Mr. Hodas has three children, aged 12, 17 and 19. He has been in the cannabis industry for more than seven years. When he has products at home, he keeps them secure in bags made by StashLogix. It may not slow down a motivated 15-year-old, but it will stop a toddler, he said.

“If you have it locked up, and you keep in a place where they can’t reach it or see it, that’s the best way to prevent ingestion,” Mr. Hodas said.

To parents of a certain age, the situation may bring to mind the 1983 public service announcement “We’re Not Candy,” in which a barbershop quartet of singing pills on television advises children “to have a healthy fear of us.”

That the products now under scrutiny are a form of candy, just enhanced — and that no one is watching the same screen anymore — makes it difficult to imagine a marijuana meme so memorable.

View Source