In power, the Tigrayan leadership stabilized Ethiopia and achieved soaring economic growth for nearly a decade. But progress came at the cost of basic civil rights. Critics were imprisoned or exiled, torture was commonplace in detention centers and the Tigray People’s Liberation Front won successive elections with a reported 100 percent of the vote.

By then, Mr. Debretsion had a reputation as a low-key technocrat. He served as communications minister and headed Ethiopia’s power utility, where he oversaw construction of a $4.5 million hydroelectric dam that, when completed, will be Africa’s largest.

But as popular protests against the Tigrayan leadership’s rule roiled Ethiopia from 2015, and as the police killed hundreds of protesters, Mr. Debretsion rose in prominence inside the party. Analysts say he was seen as a younger and more moderate figure than those steeped in Tigrayan nationalism who had dominated the party for decades.

The eruption of war changed everything.

Mr. Abiy said he had no choice but to launch military action, after months of escalating political tensions, when Tigrayan forces attacked a military base on Nov. 4.

Mr. Debretsion challenged that account, saying that Ethiopian troops had been massing on Tigray’s borders for days in preparation for an assault. He had advance knowledge of those plans, Mr. Debretsion said, because ethnic Tigrayans accounted for more than 40 percent of senior Ethiopian military officers, and many defected in the early days of the fight.

At first, Tigrayan forces were caught off guard by a barrage of drone strikes against artillery and supply lines that he said were conducted by the United Arab Emirates, an ally of both Mr. Abiy and the leader of Eritrea, Isaias Afwerki.

An Emirates spokesman did not respond to questions about the alleged drone strikes. Mr. Debretsion said they had changed the course of the war.

“Without the drones,” he said, “the fight would have been different.”

The Tigrayans, buoyed by a huge influx of new recruits, mounted their dramatic comeback just before Ethiopia’s election on June 21.

With the vote canceled in Tigray, Ethiopian forces attacked the T.D.F. at its stronghold in the Tembien mountains, west of Mekelle. The Tigrayans struck back hard, and within days several Ethiopian bases had been overrun and thousands of Ethiopian soldiers were captured.

Mr. Debretsion said he would free most of the Ethiopian prisoners who were marched through Mekelle on Friday, but would continue to detain the Ethiopian officers.

He called on the international community to ensure accountability for the spree of atrocities reportedly committed in Tigray in recent months — massacres, rape, the use of starvation as a weapon of war. Some Tigrayans had also been accused of atrocities during the conflict. But Mr. Debretsion rejected a United Nations-led investigation that is being conducted alongside a rights body linked to the Ethiopian government.

“It’s very clear they are partial,” he said.

He warned that if Mr. Abiy tried to mass forces in regions bordering Tigray again, he would quickly send fighters to intercept them.

In recent days, some Tigrayan leaders have suggested that troops could march on Asmara, Eritrea’s capital, to oust Mr. Afwerki, who harbors a decades-old enmity with them.

Mr. Debretsion sounded a more cautious note. Tigrayan troops would fight to push Eritrean troops over the border, he said, but not necessarily go farther.

“We have to be realistic,” Mr. Debretsion said. “Yes, we would like to remove Isaias. But at the end of the day, Eritreans have to remove him.”

The euphoric mood that gripped Mekelle this past week, with some fighters rushing to be with families and others celebrating in the city’s restaurants and nightclubs, is also a challenge for Mr. Debretsion.

The mood might be deflated in the coming weeks, as shortages of food and fuel hit Mekelle, now isolated on all sides.

Aid groups say that more vulnerable Tigrayans may starve if Mr. Abiy’s government does not allow vital aid deliveries.

Even if the conflict ends soon, Mr. Debretsion said, Tigray’s future as part of Ethiopia is in doubt. “The trust has broken completely,” he said. “If they don’t want us, why should we stay?”

Still, he added, nothing has been decided: “It depends on the politics at the center.”

Simon Marks contributed reporting from Brussels.

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From the Heart to Higher Education: The 2021 College Essays on Money

Despite the loud busking music, arcade lights and swarms of people, it was hard to be distracted from the corner street stall serving steaming cupfuls of tteokbokki — a medley of rice cake and fish cake covered in a concoction of hot sweet sauce. I gulped when I felt my friend tugging on the sleeve of my jacket, anticipating that he wanted to try it. After all, I promised to treat him out if he visited me in Korea over winter break.

The cups of tteokbokki, garnished with sesame leaves and tempura, was a high-end variant of the street food, nothing like the kind from my childhood. Its price of 3,500 Korean won was also nothing like I recalled, either, simply charged more for being sold on a busy street. If I denied the purchase, I could console my friend and brother by purchasing more substantial meals elsewhere. Or we could spend on overpriced food now to indulge in the immediate gratification of a convenient but ephemeral snack.

At every seemingly inconsequential expenditure, I weigh the pros and cons of possible purchases as if I held my entire fate in my hands. To be generously hospitable, but recklessly drain the travel allowance we needed to stretch across two weeks? Or to be budgetarily shrewd, but possibly risk being classified as stingy? That is the question, and a calculus I so dearly detest.

Unable to secure subsequent employment and saddled by alimony complications, there was no room in my dad’s household to be embarrassed by austerity or scraping for crumbs. Ever since I was taught to dilute shampoo with water, I’ve revised my formula to reduce irritation to the eye. Every visit to a fast-food chain included asking for a sheet of discount coupons — the parameters of all future menu choice — and a past receipt containing the code of a completed survey to redeem for a free cheeseburger. Exploiting combinations of multiple promotions to maximize savings at such establishments felt as thrilling as cracking war cryptography, critical for minimizing cash casualties.

However, while disciplined restriction of expenses may be virtuous in private, at outings, even those amongst friends, spending less — when it comes to status — paradoxically costs more. In Asian family-style eating customs, a dish ordered is typically available to everyone, and the total bill, regardless of what you did or did not consume, is divided evenly. Too ashamed to ask for myself to be excluded from paying for dishes I did not order or partake in, I’ve opted out of invitations to meals altogether. I am wary even of meals where the inviting host has offered to treat everyone, fearful that if I only attended “free meals” I would be pinned as a parasite.

Although I can now conduct t-tests to extract correlations between multiple variables, calculate marginal propensities to import and assess whether a developing country elsewhere in the world is at risk of becoming stuck in the middle-income trap, my day-to-day decisions still revolve around elementary arithmetic. I feel haunted, cursed by the compulsion to diligently subtract pennies from purchases hoping it will eventually pile up into a mere dollar, as if the slightest misjudgment in a single buy would tip my family’s balance sheet into irrecoverable poverty.

Will I ever stop stressing over overspending?

I’m not sure I ever will.

But I do know this. As I handed over 7,000 won in exchange for two cups of tteokbokki to share amongst the three of us — my friend, my brother and myself — I am reminded that even if we are not swimming in splendor, we can still uphold our dignity through the generosity of sharing. Restricting one’s conscience only around ruminating which roads will lead to riches risks blindness toward rarer wealth: friends and family who do not measure one’s worth based on their net worth. Maybe one day, such rigorous monitoring of financial activity won’t be necessary, but even if not, this is still enough.

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Soho China Sells to Blackstone, Cementing Owners’ Exit

China’s economy is on a tear. Factories are humming, and foreign investment is flowing in. Even so, the wealthy and powerful people atop some of the country’s most prominent companies are heading for the exits.

The latest are Pan Shiyi and Zhang Xin, the husband-and-wife team that runs Soho China, a property developer known for its blobby, futuristic office buildings. In striking a deal this week to sell a controlling stake to the investment giant Blackstone for as much as $3 billion, Mr. Pan and Ms. Zhang are turning over the company as high-profile entrepreneurs come under public and official scrutiny in China like never before.

Soho China did not respond to a request for comment.

China’s most famous tycoon, the Alibaba co-founder Jack Ma, has kept an uncharacteristically low profile since late last year, when the government began a regulatory crackdown on his companies and the wider internet industry. Colin Huang, founder of the Alibaba rival Pinduoduo, resigned as chairman in March, less than a year after he stepped down as chief executive. In May, Zhang Yiming, founder of TikTok’s parent company, ByteDance, said he would hand over the chief executive post to focus on long-term strategy.

Under the Communist Party’s top leader, Xi Jinping, nationalism has been resurgent in China, and the government has sought to exert more direct influence over the private sector. Even before this week’s sale, Mr. Pan and Ms. Zhang of Soho China had been avoiding the spotlight more than they did during an earlier, freer era of China’s economic revival.

going after businesspeople and intellectuals with big online followings. The police that year arrested Wang Gongquan, a friend of Mr. Pan’s and supporter of human rights causes, on charges of disrupting public order.

Mr. Pan and Ms. Zhang began selling off property holdings in China and spending more time in the United States. The family of Ms. Zhang and the Safra family of Brazil, long involved in international banking, teamed up to buy a 40 percent stake in the General Motors building in Manhattan.

They noted that the couple donated generously to Harvard and Yale but not to Chinese universities.

After media reports accused Soho China of “fleeing” Shanghai by selling projects there, Mr. Pan wrote on Weibo: “Buying and selling is normal. Don’t read too much into it.”

The company’s last big public event was the opening of Leeza Soho, a lithe, spiraling skyscraper in Beijing, in late 2019. Zaha Hadid, the famed architect who designed the tower and a friend of Ms. Zhang’s, had died a few years earlier.

Last year, Ren Zhiqiang, a retired property mogul and friend of Mr. Pan’s, was detained for an essay he shared with friends on a private chat group. The essay criticized Mr. Xi’s handling of the coronavirus outbreak and the direction he was taking the country. Mr. Ren was sentenced to 18 years in prison.

Today, Mr. Pan’s and Ms. Zhang’s Weibo accounts are filled with bland, friendly material: holiday greetings, book recommendations, photos of flowers in bloom outside Soho China buildings. Both of their accounts are set to display only the past half year’s posts.

On Wednesday night, minutes after Soho China announced the sale on its official Weibo account, Mr. Pan reposted the announcement without comment, in what online commentators called a “silent farewell.”

Albee Zhang contributed research.

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The Mayor, the Teacher and a Fight over a ‘Lost Territory’ of France

TRAPPES, France — It all began when a high-school teacher warned that Islamists had taken over the city. The teacher went on TV, issuing alarms from inside what he called a “lost city” of the French Republic. In Trappes, he said, he feared for his life.

“Trappes, it’s finished,” the teacher said. “They’ve won.”

The mayor, a strong believer in the Republic, saw the teacher on television and didn’t recognize the city he described. He knew his city, west of Paris and with a growing population of immigrants and Muslims, had problems but thought it was being falsely maligned. The mayor also happened to be a Muslim.

“The truth doesn’t matter anymore,” he said.

For a few weeks this winter, the fight pitting the mayor, Ali Rabeh, 36, against the teacher, Didier Lemaire, 55, became a media storm that, beneath the noise and accusations, boiled down to a single, angry question that runs through the culture wars rippling through France: Can Islam be compatible with the principles of the French Republic?

Lupin.” But Trappes also saw about 70 of its youths leave for jihad to Syria and Iraq, the largest contingent, per capita, from any French city.

article about Mr. Lemaire, who said he was quitting because of Islamists.

Within a few hours, a conservative politician eyeing the presidency tweeted her support for Mr. Lemaire and “all those hussars on the front line in the fight for the Republic.” Next, the far-right leader, Marine Le Pen, attacked “certain elected officials” for failing to protect the teacher from Islamists.

That the words of a virtually unknown teacher resonated so much was a sign of the times. A few months earlier, an extremist had beheaded a middle-school teacher for showing caricatures of the Prophet Muhammad in a class on free speech. President Emmanuel Macron was now pushing a bill to fight Islamism even as he pledged to nurture an “Islam of France.”

Mr. Lemaire’s words also resonated because of the outsized role in France of public schoolteachers, who are responsible for inculcating in the young the nation’s political values and culture. In the Republic’s mythology, teachers are the “hussars” — the light cavalry once used for scouting by European armies — fighting to preserve the nation’s sanctity.

In the article, Mr. Lemaire said he had been under police escort for months. Trappes’s mayor, he said, had called him an “Islamophobe and racist.” He said he was waiting for an “exfiltration” from deep inside “a city lost for good.”

Overnight, the soft-spoken, longhaired teacher, who said he preferred curling up with Seneca than going on Facebook, was issuing dire warnings on top television news shows.

“We have six months to a year,” he said, “because all these youths who are educated with the idea that the French are their enemies, they’ll take action one day.”

Mr. Lemaire arrived in Trappes, a banlieue, or suburb, in the outer orbit of Paris, two decades earlier. Once a village that grew around a millennium-old Roman Catholic parish, Trappes is now a city of 32,000.

Mr. Lemaire’s high school, La Plaine-de-Neauphle, stands at the heart of an area built to accommodate immigrant workers from France’s former colonies in the 1970s — a mixture of rent-subsidized high-rises, attractive five-story residences and a constellation of parks. The mosque is nearby. So is a market where vendors offer delicacies from sub-Saharan Africa and halal products.

Parti républicain solidariste, which espouses a hard line on France’s version of secularism, called laïcité. He now favors taking girls away from their parents, after a second warning, if the children violate laïcité rules by putting on Muslim veils during school field trips.

“We have to protect children from this manipulation,” of being used “as soldiers or as ideologues,” he said.

remarks to the newspaper Le Monde, the local préfet, the top civil servant representing the central government, praised Mr. Rabeh’s administration for its “total cooperation” in combating Islamism. The préfet also refuted the teacher’s claim to having been under a police escort.

The teacher’s story began wobbling. He admitted to the French news media, as he did to The Times, that he had “not received explicit death threats.” He had also accused the mayor of calling him a “racist and Islamophobe” in an interview with a Dutch television network.

But the network denied the mayor had said any such thing.

letter to the students at the teacher’s high school.

“Don’t let anybody ever tell you that you’re worth nothing and that you’re lost to the Republic,” he wrote.

debate was scheduled that evening between Ms. Le Pen and Gérald Darmanin, the interior minister leading the government’s crackdown on Islamism. Hours before the debate, he announced that the teacher would be granted police protection.

That evening, Jean-Michel Blanquer, the national education minister, issued a statement supporting the teacher. He also accused the mayor of trespassing into the high school to distribute tracts — the letter — that morning. “Political and religious neutrality is at the heart of the operation of the School of the Republic,” the minister said.

The city officials at the school that morning told The Times that no copies were distributed inside. The regional education office and Mr. Blanquer’s office refused to make the school principal available for an interview. The minister’s office declined to comment.

The trespassing accusations led to such an avalanche of threats against the mayor that he, too, was put under police protection — a shared destiny, for a while, for the two men of Trappes, who had each lost something.

The teacher was forced to leave the school where he had taught for 20 years and, despite his criticisms of Trappes, said “you really feel you’re on a mission.” He said he should have been more careful with the facts and had made “many mistakes,” but stuck by his interpretation of Trappes as “lost.”

His words, he said, had led to a “clarification of positions today in France.”

The mayor questioned the very Republic that once inspired him. He had believed that “the people who embody the Republic will come, the government will eventually express its solidarity with me.”

“Stunned,” he said, “I find that’s not the case.”

He declined his worried father’s request to resign.

“For a moment during the crisis, I told myself, well, if this is the Republic, I’m abandoning the Republic, just as it’s abandoned me,” Mr. Rabeh said. “But the truth is they’re not the Republic. The kids of Trappes are the Republic.”

Gaëlle Fournier contributed research.

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The Small Business Administration’s Gaffes Are Now Her Job to Fix

Isabella Casillas Guzman, President Biden’s choice to run the Small Business Administration, inherited a portfolio of nearly $1 trillion in emergency aid and an agency plagued by controversy when she took over in March. She has been sprinting from crisis to crisis ever since.

Some new programs have been mired in delays and glitches, while the S.B.A.’s best-known pandemic relief effort, the Paycheck Protection Program, nearly ran out of money for its loans this month, confusing lenders and stranding millions of borrowers. Angry business owners have deluged the agency with criticism and complaints.

Now, it’s Ms. Guzman’s job to turn the ship around. “It’s the largest S.B.A. portfolio we’ve ever had, and clearly there’s going to need to be some changes in how we do business,” she said in a recent interview.

When the coronavirus crisis struck and the economy went into a free fall last year, Congress and the Trump administration pushed the Small Business Administration to the forefront, putting it in charge of huge sums of relief money and complicated new programs.

confusing, often-revised loan terms and several technical meltdowns — the program enjoyed some success. Millions of business owners credit it with helping them survive the pandemic and keep more workers employed.

Economists are skeptical about whether the program’s results justify its huge cost, but Mr. Trump and Mr. Biden both embraced the effort as a centerpiece of their economic rescue plans. As the pandemic stretched on and the economy plunged into a recession, the Paycheck Protection Program morphed into the largest business bailout in American history. More than eight million companies got forgivable loans, totaling $788 billion — nearly as much money as the government spent on its three rounds of direct payments to taxpayers.

Fraud is a major concern. Thousands of people took advantage of the rushed program’s minimal documentation requirements and sought illicit loans, according to prosecutors, to fund gambling sprees, Lamborghinis, luxury watches, an alpaca farm and a Medicare fraud scheme. The Justice Department has charged hundreds of people with stealing more than $440 million, and scores of federal investigations are active. (During her confirmation hearing, Ms. Guzman promised that she would “prioritize the reduction of fraud, waste and abuse.”)

There were other problems. Female and minority business owners were disproportionately left out of the relief effort. A last-minute attempt by Mr. Biden to make the program more generous for solo business owners came too late to help many of them. This month, a new emergency popped up: The program ran short of money and abruptly closed to most new applicants.

“There was no warning,” Toby Scammell, the chief executive of Womply, a company that helps borrowers get loans, said of the latest debacle. His company alone has more than 1.6 million applicants caught in limbo.

low-interest disaster loans of up to $500,000 and new grant funds, created by Congress, for two of the hardest-hit industries: the Shuttered Venue Operators Grant for live-event businesses and the Restaurant Revitalization Fund. (The hotel industry is pushing for its own version.)

Each required the agency to create policies and technology systems from scratch. The venue program has been especially rocky. On its scheduled start day, in early April, the application system completely failed, leaving desperate applicants hitting refresh and relying on social media posts for information and updates.

“I turned to my associate director and said, ‘I figured something like this would happen,’” said Chris Zacher, the executive director of Levitt Pavilion, a nonprofit performing arts center in Denver. The Small Business Administration revived the system three weeks later and has received 12,200 applications, but it does not anticipate awarding grants until late May.

have turned into primal screams of pain. (“I SERIOUSLY CANNOT TAKE THIS WITH SBA ANY LONGER” is one of the milder replies.) She said she understood the urgency.

“It’s definitely unprecedented — across the board, across the nation — and we are seeing multiple disasters at the same time,” she said. “The agency is highly focused on just still responding to disaster and implementing this relief as quickly as possible.”

This is Ms. Guzman’s second tour at the Small Business Administration. When President Barack Obama picked Maria Contreras-Sweet in 2014 to take over the agency, Ms. Guzman went along as a senior adviser and deputy chief of staff. The women had met in the mid-1990s. Ms. Guzman, a California native with an undergraduate degree from the University of Pennsylvania’s Wharton School of Business, was hired at 7Up/RC Bottling by Ms. Contreras-Sweet, an executive there.

“I was always impressed with her ability to handle jobs with steep learning curves — she has a quick grasp of complex concepts,” Ms. Contreras-Sweet said.

Ms. Guzman spent her first stint at the agency focused on traditional projects like its flagship lending program, which normally facilitates around $28 billion a year in loans. The time, the job is radically different.

community navigators” program, which will fund local organizations, including nonprofits and government groups, to work closely with businesses owned by people with disabilities or in underserved rural, minority and immigrant communities. It’s an expansion of a grass-roots effort by several nonprofits to get vulnerable businesses access to Paycheck Protection Program loans.

Ms. Guzman said she was bullish about that effort and other agency priorities, like expanding Black and other minority entrepreneurs’ access to capital — but first, like the clients it serves, the Small Business Administration has to weather the pandemic.

And to do that, it has to stop shooting itself in the foot.

The much-awaited second attempt at opening the Shuttered Venue Operators Grant fund was preceded by one final debacle: The agency announced — and then, less than a day before the date, abandoned — a plan to open the first-come-first-served fund on a Saturday. For those seeking aid that has not yet arrived, the incident felt like yet another kick in the teeth.

Ms. Guzman said she was aware of the need for her agency to overcome its limitations and rebuild its checkered reputation.

“This is a pivotal moment in time where we can leverage the interest in small business to really deliver a remarkable agency to them,” she said. “I value being the voice for the 30 million small and innovative start-ups around the country. What I always say to my staff is that I want these businesses to feel like the giants that they are in our economy.”

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Coco’s Choice: A Charlie Hebdo Cartoonist’s Road Back From Hell

PARIS — For years after the attack on the Charlie Hebdo office, the most unbearable words for Corinne Rey, known as Coco, were, “In your place.” Other people couldn’t put themselves in her place at the satirical magazine. Others couldn’t know what they would have done.

On Jan. 7, 2015, Ms. Rey, a cartoonist, was leaving the magazine’s Paris offices to pick up her 1-year-old daughter from day care when she was confronted by two masked men brandishing assault rifles. They pointed the guns at her head. “Take us to Charlie Hebdo!” they shouted. “You have insulted the Prophet.”

In her recently published graphic novel, “To Draw Again,” Ms. Rey, 38, portrays herself as a small, trembling figure being tracked up the stairs by two immense featureless shapes whose weapons bear down on her. “That is how I saw them,” she said in a recent interview in Paris. “Monsters, dressed in black, huge, with no human trait.”

Chérif and Saïd Kouachi, the terrorists, had a clear objective: to avenge Charlie Hebdo’s publication of cartoons of the Prophet Muhammad by killing its editor, Stéphane Charbonnier, known as Charb, and the staff. They prodded Ms. Rey at gunpoint toward the Charlie office.

the first to be shot. Ms. Rey hid under a desk. “I heard the shots, the Allahu akbar, and the silence afterward,” she said. “No screams. Not one. I remember the sounds, precisely, of chairs, of people getting up from their chairs, just as they were killed.”

In her book, a way to speak of and transcend the unsayable, Ms. Rey chooses not to portray the terrible scene of prone bodies. Instead there are pages of darkness, as if of dense tangled dark wire, the void left by her dead friends and colleagues.

killed a dozen people that day. It is hard to imagine a more brutal confrontation of a free press and the fanatic’s fury. The words of the Kouachi brothers, whom the police killed two days later, fill a page of the book: “We have avenged the Prophet. We have killed Charlie Hebdo.”

“I was left with terrible guilt feelings,” Ms. Rey said in the interview. “I had the impression of making a choice, when really there was none.”

Over 10 pages of “To Draw Again,” she evokes her self-interrogation in a maelstrom of captioned images: “And if I had screamed for help? And if I had tried to flee? And if I had pushed them down the stairs? And if. And if. And if …”

One absurd image, of her kicking her massive assailants in the face, conveys that there was no if, just as at Auschwitz, in Primo Levi’s memorable phrase, there was no why.

beheading last October of Samuel Paty, a history teacher in a Paris suburb who showed images of the Prophet Muhammad in a class on free speech, affected Ms. Rey deeply — proof that the battle for which her friends’ lives were lost continues in France.

“Paty is somehow a member of Charlie, almost a colleague,” she said. “He wanted to explain what freedom of expression is. Explain that blasphemy is not a crime in France.” Explain freedom of opinion and thought, too. Explain freedom itself.

A middle school in France refused to be named for Mr. Paty for fear of being attacked, she said. “I, too, am sometimes afraid, but I transcend that fear.”

I asked Mr. Fieschi whether Ms. Rey had changed since the devastating day known simply as “7,” much as 9/11 became an American shorthand. “More than change her, I think it revealed her,” he said. “It deepened her. Her simplicity lost its naïveté. She always fought for freedom. She does so even more now.”

Ms. Rey is uncomfortable with the idea of victimhood. She does not want to be seen that way. She has fought to emerge from an unimaginable place. By depicting Coco’s choice in her book, she has helped herself lay that choice to rest.

In 2018, she had another child, a boy. “I am a mother,” she said. “I draw, and that is my passion. Charlie did not die; it lives. I am a little better, even if the absentees around the table are always there.”

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Naomi Osaka’s Net Worth, Beyond the Court

LOS ANGELES — In today’s world of celebrity branding, captions speak louder than words. But Naomi Osaka’s are decidedly understated.

“Keep on keeping on,” the 23-year-old tennis champion posted on Instagram under two on-court photos after making it through the fourth round of the Australian Open (which she went on to win).

For a slide show that began with a shot of the Metropolitan Museum of Art, whose Costume Institute Gala she will co-chair, in September: “oh we lit.”

Below a portrait of herself draped in Louis Vuitton and Nike (both sponsors of hers), simply: “yo.”

Her nonchalance, perhaps, is a way of guarding herself on social media, where many more loquacious celebrities have made unforced errors.

business is boomin’. Ms. Osaka is covering everything from ears to rears, making headphones with Beats, athleisure with Nike and denim with Levi’s. Dresses? She designed them with Adeam, a Japanese-American brand. Swimwear? She crafted a collection with Frankies Bikinis.

In April, she announced that she would serve as C.E.O. of her own company: Kinlò, a line of skin care made for people with melanated skin tones, produced with GoDaddy. According to Forbes, she made $37.4 million in endorsements and tournament prizes between May 2019 and May 2020, the most a female athlete has ever earned in a single year.

pain medication, watches (which Ms. Osaka also does, for Tag Heuer) and the ever-changing category of fast food. On a Monday in March, Ms. Osaka found herself in the Los Angeles test kitchen of the chain restaurant Sweetgreen, the Supreme of salad, trying to wrap her head around the notion that one of the restaurant’s dressings — rémoulade — would soon be disappearing from the menu.

“What’s in it that makes it seasonal?” Ms. Osaka said.

“The pickles,” said Katelyn Shannon, a research and development chef of Sweetgreen.

blog post Women Laughing Alone With Salad went viral. Most of those women were white; perhaps none of them compelled anyone to eat a salad (unironically, anyway).

“Representation is important,” said Ms. Osaka, who is Haitian and Japanese. (Part of the proceeds of a salad she designed for Sweetgreen — with baby spinach and tortilla chips, among other ingredients — will go toward nonprofits working to increase food access in Asian-American and Pacific Islander communities.)

this was a turning point: taking a stance increased her brand value. She shortly thereafter teamed up with Basic Space, an online swap meet for hype beasts (sample items for sale include a St. John coat and a Range Rover) to sell 500 masks designed by her 25-year-old sister, Mari. They sold out in 30 minutes, with proceeds going to UNICEF.

The Unsuspecting Player,” reaching $150,000. It is a Mangaesque imagining of a brown-skinned woman with a tennis racket and a cascade of pink hair not unlike a wig Ms. Osaka wore in a recent Instagram post.

“I’ve always felt like my sister knows me best,” Naomi Osaka said during an April interview on Clubhouse, the audio broadcasting app. “I’ve grown up watching her draw and do digital art and paintings, I always wanted to find a way to use my platform to showcase that.”

“Though maybe not exactly how I am,” she added, “she captured me well.”

It was Ms. Osaka’s first time on Clubhouse, and she did not hide her bemusement when the volume of Mari’s audio dwarfed her own. “I’m literally right next to my sister, so I don’t get why I have a bad connection and she doesn’t,” she said.

Many of her brand partnerships involve Mari. They collaborate on sketches for clothing Ms. Osaka designs with her fashion sponsors, like an upcoming capsule collection with Levi’s. “I draw really badly, she can make it look good,” Ms. Osaka said. “She’s able to interpret. Sometimes we don’t even have to talk for her to understand what I’m thinking.”

Before the pandemic, Ms. Osaka visited the Levi’s workshop in West Hollywood to conceptualize the pieces, which include an obi-inspired bustier and denim shorts with crystal fringe. When in-person meeting became impossible, she went on Zoom, signing off on 10 designs before they went into production.

“As a little kid, I would watch ‘America’s Next Top Model’ and ‘Project Runway,’ and those were sort of scratching the surface of what goes on behind the scenes,” she said. At Levi’s, she said, she could see the process, “how technical they are about buttons and cutting fabric.”

Far from the celebrity sponsorship model of yore, in which stars of syndicated TV shows claim to color their own hair at home, Ms. Osaka does not want to work with a company unless she’s learning on the job.

As companies scurry to make up for decades of underrepresentation of races other than white, Ms. Osaka is aware that she may seem like the golden ticket.

“I don’t just want to be a figurehead, or someone used,” she said. “If I’m with a brand, I want it to be from my heart instead of just trying to promote a message, just for money.”

Surely, some thirsty brands have offered some pretty sweet deals?

Ms. Osaka laughed. “That’s really a him question,” she said, gesturing at Stuart Duguid, her agent and manager.

“She’s not taking incoming calls,” he said.

Back in the test kitchen, Ms. Osaka had cast herself, convincingly, as student in salad master class, asking about the pros and cons of various greens, what ingredients go together, watching and learning as Mr. Ru, the Sweetgreen co-founder, demonstrated the proper way to mix with tongs “You’ve got to do the twist,” he said, flipping his wrist.

Upstairs, in a makeshift conference room, she photographed a mood board taped to a concrete wall. She gazed at the unfinished ceiling and a rattling screen window. “Really pretty architecture,” she said, sincerely. . Many celebrities are more keen on checking their texts than looking around the room. That’s not Ms. Osaka, or her brand.

“I’m very curious about a lot of things,” she said. “Being curious is one of the happinesses of life, because if you’re not curious, that means you’re sort of settled. I feel really humbled, that I play tennis but I’m able to have all these new experiences and opportunities, like getting to make a salad here. I don’t think a lot of people can say that.”

“I’m really good at tennis,” she added, “but I’d like to be really good at other things, too.”

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