The Olympics have long been an almost ideal forum for companies looking to promote themselves, with plenty of opportunities for brands to nestle ads among the pageantry and feel-good stories about athletes overcoming adversity — all for less than the price of a Super Bowl commercial.
But now, as roughly 11,000 competitors from more than 200 countries convene in Tokyo as the coronavirus pandemic lingers, Olympic advertisers are feeling anxious about the more than $1 billion they have spent to run ads on NBC and its Peacock streaming platform.
Calls to cancel the more than $15.4 billion extravaganza have intensified as more athletes test positive for Covid-19. The event is also deeply unpopular with Japanese citizens and many public health experts, who fear a superspreader event. And there will be no spectators in the stands.
“The Olympics are already damaged goods,” said Jules Boykoff, a former Olympic soccer player and an expert in sports politics at Pacific University. “If this situation in Japan goes south fast, then we could see some whipsaw changes in the way that deals are cut and the willingness of multinational companies to get involved.”
blow to the Games on Monday when it said it had abandoned its plans to run Olympics-themed television commercials in Japan.
In the United States, marketing plans are mostly moving ahead.
For NBCUniversal, which has paid billions of dollars for the exclusive rights to broadcast the Olympics in the United States through 2032, the event is a crucial source of revenue. There are more than 140 sponsors for NBC’s coverage on television, on its year-old streaming platform Peacock and online, an increase over the 100 that signed on for the 2016 Summer Games in Rio de Janeiro.
“Not being there with an audience of this size and scale for some of our blue-chip advertisers is not an option,” said Jeremy Carey, the managing director of the sports marketing agency Optimum Sports.
Michelob Ultra commercial, the sprinting star Usain Bolt points joggers toward a bar. Procter & Gamble’s campaign highlights good deeds by athletes and their parents. Sue Bird, a basketball star, promotes the fitness equipment maker Tonal in a spot debuting Friday.
campaign featuring profiles of Olympic athletes.
“We do think people will continue to tune in, even without fans, as they did for all kinds of other sports,” Mr. Brandt said. “It’s going to be a diminishing factor in terms of the excitement, but we also hope that the Olympics are a bit of a unifier at a time when the country can seem to be so divided every day.”
NBCUniversal said it had exceeded the $1.2 billion in U.S. ad revenue it garnered for the 2016 Games in Rio and had sold all of its advertising slots for Friday’s opening ceremony, adding that it was still offering space during the rest of the Games. Buyers estimate that the price for a 30-second prime-time commercial exceeds $1 million.
Television has attracted the bulk of the ad spending, but the amount brought in by digital and streaming ads is on the rise, according to Kantar. Several forecasts predict that TV ratings for the Olympics will lag the Games in Rio and London, while the streaming audience will grow sharply.
NBCUniversal said that during the so-called upfront negotiation sessions this year, when ad buyers reserve spots with media companies, Peacock had received $500 million in commitments for the coming year.
“You won’t find a single legacy media company out there that is not pushing their streaming capabilities for their biggest events,” Mr. Carey, the Optimum Sports executive, said. “That’s the future of where this business is going.”
United Airlines, a sponsor of Team U.S.A., scrapped its original ad campaign, one that promoted flights from the United States to Tokyo. Its new effort, featuring the gymnast Simon Biles and the surfer Kolohe Andino, encourages a broader return to air travel.
showcasing skateboarders. “People are quite fragile at the moment. Advertisers don’t want to be too saccharine or too clever but are trying to find that right tone.”
Many companies advertising during the Games are running campaigns that they had to redesign from scratch after the Olympics were postponed last year.
“We planned it twice,” said Mr. Carey of Optimum Sports. “Think about how much the world has changed in that one year, and think about how much each of our brands have changed what they want to be out there saying or doing or sponsoring. So we crumpled it up, and we started over again.”
FIFA World Cup in Qatar in late 2022 and the Beijing Winter Olympics in February, both of which have put the advertising industry in a difficult position because of China’s and Qatar’s poor records on human rights.
First, though, ad executives just want the Tokyo Games to proceed without incident.
“We’ve been dealing with these Covid updates every day since last March,” said Kevin Collins, an executive at the ad-buying and media intelligence firm Magna. “I’m looking forward to them starting.”
By summer, he closed off half the store and planned an expansion. Sawdust mixed with incense as he knocked down walls, raised the ceiling, transformed an elevator shaft into an office and relocated the cash register from under the stairs. His second-floor tenant, Walm N’Dure, extended the fitness center he runs to the roof, configuring a rock-climbing course replete with netting and a retractable awning.
“It has always been a fight, up and down, a lot of mishaps,” Mr. George said. “Despite all of that we always rise.”
Mr. George never expected to peddle wordsmiths’ wares. Born in Tobago, he grew up going barefoot and sleeping on floors. His grandmother was illiterate and his formal education ended after the fifth grade. At 17, he migrated to East New York with his mother, Brenda, and twin brother, Derrick. It was a hard transition. One morning, Mr. George woke up with a cold and told his mother he was going outside to find herbs in a bush, the place he typically went for natural healing methods, and boil them.
“I have to take you to a drugstore,” she said.
“What is at a drugstore?” he said.
“Medicine,” she said.
He worked as a welder until suffering a slipped disk in his back. He found purpose in selling books on sidewalks in Manhattan before saving money to open a bookstore across the Hudson. His first shop was on Branford Place, where he developed a reputation as reserved. On payday, Masani Barnwell, a kindergarten teacher in Newark, walked in to buy books for students in her classroom with characters that looked like the children in her classroom. She wanted them to be inspired, and purchased copies of the author Fred Crump’s series, which retell traditional fairy tales with Black characters. She saw a different side of Mr. George.
“He wasn’t that doggone quiet,” she said. “He approached me.”
manufacturing activity in the United States and Europe showed a rapid pickup, as did retail sales data from Britain.
The Stoxx Europe 600 rose 0.6 percent led by gains in consumer companies. One of the biggest gainers was Richemont, the Swiss luxury goods company that owns brands including Cartier and Montblanc. Richemont shares rose after the company reported its full-year results with strong growth in sales in Asia especially for its jewelry and watch brands.
Oil prices rose. Futures of West Texas Intermediate, the U.S. crude benchmark, rose 1.4 percent to $63.48 a barrel.
Retail sales in Britain surged in April as nonessential stores were allowed to reopen. The volume of sales increased 9.2 percent from the previous month, the Office for National Statistics said on Friday. It was more than double the forecast by economists surveyed by Bloomberg. Shopping for clothes stores led the resurgence.
Across the eurozone, activity in the services sector jumped in May. The Purchasing Managers’ Index climbed to 55.1 points from 50.5 in April, IHS Markit said on Friday. A reading above 50 signals expansion. The index for manufacturing was little changed from the previous month at 62.8.
“Growth would have been even stronger had it not been for record supply chain delays and difficulties restarting businesses quickly enough to meet demand, especially in terms of rehiring,” Chris Williamson, chief business economist at IHS Markit, wrote in the report.
IHS’s measure for U.S. manufacturers and service providers climbed to a record. The Purchasing Managers Index for the country rose to 68.1, from 63.5 a month earlier. “Business confidence across the private sector improved in May,” IHS reported.
There are many ways to measure how much the economy has reopened after pandemic lockdowns. One offbeat way is to compare the share prices of Clorox to Dave & Buster’s.
Nick Mazing, the director of research at the data provider Sentieo, came up with this metric to gauge shifts in postpandemic activity. The higher Clorox’s share price rises relative to Dave & Buster’s, the more people appear to be staying home and disinfecting everything than going out to crowded bars.
By this measure, the DealBook newsletter reports, conditions have nearly returned to prepandemic levels — indeed, Dave & Buster’s recently lifted its sales forecast, as nearly all of its beer-and-arcade bars have reopened.
Two more ratios that Mr. Mazing suggest comparing are Netflix versus Live Nation and Peloton versus Planet Fitness.
The first is also nearly back to where it was before the pandemic: Live Nation is preparing for a packed concert schedule, selling tickets to people who may have already binge-watched all of “Below Deck.”
The second, however, suggests that people aren’t as eager to get back to huffing and puffing at the gym as they are content to exercise at home. As restrictions lift and people feel safer in crowds, drinking and dancing appear to be higher priorities.
The government’s $788 billion relief effort for small businesses ravaged by the coronavirus pandemic, the Paycheck Protection Program, is ending as it began, with the initiative’s final days mired in chaos and confusion.
Millions of applicants are seeking money from the scant handful of lenders still making the government-backed loans. Hundreds of thousands of people are stuck in limbo, waiting to find out if they will receive their approved loans — some of which have been stalled for months because of errors or glitches. Lenders are overwhelmed, and borrowers are panicking, The New York Times’s Stacy Cowley reports.
The relief program had been scheduled to keep taking applications until May 31. But two weeks ago, its manager, the Small Business Administration, announced that the program’s $292 billion in financing for forgivable loans this year had nearly run out and that it would immediately stop processing most new applications.
Then the government threw another curveball: The Small Business Administration decided that the remaining money, around $9 billion, would be available only through community financial institutions, a small group of specially designated institutions that focus on underserved communities.
The American steel industry is experiencing a comeback that few would have predicted even months ago.
Steel prices are at record highs and demand is surging as businesses step up production amid an easing of pandemic restrictions. Steel makers have consolidated in the past year, allowing them to exert more control over supply. Tariffs on foreign steel imposed by the Trump administration have kept cheaper imports out. And steel companies are hiring again, The New York Times’s Matt Phillips reports.
It’s not clear how long the boom will last. This week, the Biden administration began discussions with European Union trade officials about global steel markets. Some steel workers and executives believe that could lead to an eventual pullback of the Trump-era tariffs, which are widely credited for spurring the turnaround in the steel industry.
Record prices for steel are not going to reverse decades of job losses. Since the early 1960s, employment in the steel industry has fallen more than 75 percent. More than 400,000 jobs disappeared as foreign competition grew and as the industry shifted toward production processes that required fewer workers. But the price surge is delivering some optimism to steel towns across the country, especially after job losses during the pandemic pushed American steel employment to the lowest level on record.
Shareholders of Tribune Publishing, the owner of major metropolitan newspapers like the The Chicago Tribune and The New York Daily News, will vote on Friday on whether to approve the company’s saleto Alden Global Capital, a financial investor with a reputation for slashing costs and cutting jobs. Alden already holds a 32 percent stake in Tribune, so the deal hinges on approval from the shareholders who own the other two-thirds of Tribune’s stock. Dr. Patrick Soon-Shiong, a billionaire medical entrepreneur who owns The Los Angeles Times and other California papers with his wife, Michele B. Chan, has a 24 percent stake in Tribune. Dr. Soon-Shiong has not commented publicly on how he intends to vote.
CNN said on Thursday that its prime-time host Chris Cuomo inappropriately offered public-relations advice to his brother, Gov. Andrew M. Cuomo of New York, after a series of sexual harassment allegations threatened the governor’s political career earlier this year. CNN said Chris Cuomo would refrain from any more similar discussions with the governor’s staff. But the network said it would take no disciplinary action against the anchor, whose program was CNN’s highest-rated show in the first quarter of the year. Chris Cuomo apologized to viewers and his colleagues at the start of Thursday’s show for the calls with the governor’s staff, saying: “It will not happen again. It was a mistake.” But he also defended himself, saying that he “of course” gave advice to his brother and that he was “family first, job second.”
When Jeffrey Epstein gave The Times columnist James Stewart a tour of his apartment a few years ago, he boasted of his expansive Rolodex of billionaires — and the dirt he had on them. A year and a half after the financier’s death by suicide in a New York jail, the fallout for those in the registered sex offender’s orbit, and increasingly those a step or two removed from it, continues to spread.
For example, the latest management reshuffle at Apollo, as we reported yesterday, can be linked back to Epstein. Tracing all the resignations and reshuffles directly and indirectly tied to the scandal will take a while (we’re working on it), but here’s a tally of some so far:
The Apollo co-founder Leon Black said in January that he would resign as C.E.O. but stay on as chairman, after an internal inquiry found he had paid $158 million to Epstein for tax advice. He unexpectedly quit both posts in March, and later stepped down as chairman of the Museum of Modern Art. Josh Harris, a fellow co-founder who had unsuccessfully pushed Black to quit immediately, said yesterday that he was stepping back from Apollo after failing to become the next C.E.O.; Marc Rowan, Apollo’s third co-founder and Black’s pick as successor, now leads the firm.
When the details of meetings between Epstein and Bill Gates burst into public view in late 2019, the billionaire’s wife, Melinda French Gates, hired divorce lawyers. The couple’s split, announced this month, could upend their numerous investments and philanthropic ventures
Les Wexner announced last February that he would step down as C.E.O. of the Victoria’s Secret parent company L Brands, under pressure from multiple internal investigations about his close ties to Epstein. Earlier this year, he and his wife, Abigail Wexner, said they would not stand for re-election to the L Brands board this month. (The company is now in the process of spinning off Victoria’s Secret.) Mr. Wexner was Epstein’s biggest early client and, a Times investigation found, the original source of the financier’s wealth.
Prince Andrew of Britain gave up his public duties last November, days after a disastrous interview with the BBC centered on his relationship with Epstein. At least 47 charities and nonprofits of which he was a patron have since cut ties to the prince.
Joi Ito resigned as the director of the M.I.T. Media Lab, a prominent research group, in 2019 and as member of several corporate boards (including The New York Times Co.), after acknowledging that he had received $1.7 million in investments from Epstein.
Alexander Acosta resigned as Donald Trump’s labor secretary in 2019, amid criticism of his handling of a 2008 sex crimes case against Epstein when he was a federal prosecutor in Miami.
HERE’S WHAT’S HAPPENING
Morgan Stanley sets up its C.E.O. succession competition. The Wall Street firm gave new roles to four top executives, marking them as candidates to take over from James Gorman: Ted Pick and Andy Saperstein were named co-presidents; Jonathan Pruzan was named C.O.O.; and Dan Simkowitz was named co-head of strategy with Pick.
The U.S. endorses a global minimum tax of at least 15 percent. The proposal, which was lower than some had expected, is closely tied to the Biden administration’s plans to raise the corporate tax rate. Global coordination would discourage multinationals from shifting to tax havens overseas.
Treasury officials said they could capture at least $700 billion in additional revenue. That would involve hiring 5,000 new I.R.S. agents, imposing new rules on reporting crypto transactions and other measures.
U.S. customs officials block a Uniqlo shipment over Chinese forced labor concerns. Agents at the Port of Los Angeles acted under an order prohibiting imports of cotton items produced in the Xinjiang region.
U.S. steel prices are soaring. After years of job losses and mill closures, American steel producers have enjoyed a reversal of fortune: Nucor, for instance, is the year’s top-performing stock in the S&P 500. Credit goes to industry consolidation, a recovering economy and Trump-era tariffs. Unsurprisingly, steel consumers aren’t thrilled about it.
Oprah Winfrey to Blackstone, made its stock market debut yesterday, ending its first trading session with a valuation of about $13 billion. DealBook spoke with Oatly’s C.E.O., Toni Petersson, about the I.P.O. and what’s next for the company.
resignation letter offering both praise of SoftBank’s chief, Masa Son — and unusually pointed criticism of the company’s corporate governance.
Going out vs. staying in, charted
It’s been a while since we checked in on an alternative indicator of pandemic economic activity: the share price ratio of Clorox to Dave & Buster’s.
Wait, what? Nick Mazing, the director of research at the data provider Sentieo, came up with that metric to gauge the openness of the economy. The higher Clorox’s share price rises relative to Dave & Buster’s, the more people appear to be staying home and disinfecting everything than going out to crowded bars. By this measure, conditions have nearly returned to prepandemic levels — indeed, Dave & Buster’s recently lifted its sales forecast, as nearly all of its beer-and-arcade bars have reopened.
packed concert schedule, selling tickets to people who may have already binge-watched all of “Below Deck.” The second, however, suggests that people aren’t as eager to get back to huffing and puffing at the gym as they are content to exercise at home. As restrictions lift and people feel safer in crowds, drinking and dancing appear to be higher priorities.
new book, “Noise: A Flaw in Human Judgment,” the Princeton psychology professor and Nobel laureate Daniel Kahneman, along with co-authors Olivier Sibony and Cass Sunstein, argue that these inconsistencies have enormous and avoidable consequences. Kahneman spoke to DealBook about how to hone judgment and reduce noise.
DealBook: What is “noise” in this context?
Kahneman: It’s unwanted and unpredictable variability in judgments about the same situations. Some decisions and solutions are better than others and there are situations where everyone should be aiming at the same target.
Can you give some examples?
A basic example is the criminal justice system, which is essentially a machine for producing sentences for people convicted of crimes. The punishments should not be too different for the same crime yet sentencing turns out to depend on the judge and their mood and characteristics. Similarly, doctors looking at the same X-ray should not be reaching completely different conclusions.
How do individuals or institutions detect this noise?
You detect noise in a set of measurements and can run an experiment. Present underwriters with the same policy to evaluate and see what they say. You don’t want a price so high that you don’t get the business or one so low that it represents a risk. Noise costs institutions. One underwriter’s decision about one policy will not tell you about variability. But many underwriters’ decisions about the same cases will reveal noise.
An arm of Goldman Sachs has raised $3 billion from clients to invest in later-stage start-ups. (WSJ)
SPACs have raised $100 billion this year through May 19, a record, but new fund listings dropped sharply last month. (Insider)
Politics and policy
President Biden issued an executive order directing government agencies to expand efforts to analyze and mitigate the economic risks tied to climate change. (Axios)
“As Paycheck Protection Program Runs Dry, Desperation Grows” (NYT)
CNN said the prime-time host Chris Cuomo inappropriately advised his brother, Gov. Andrew Cuomo of New York, on how to respond to sexual harassment allegations. (NYT)
Paul Romer was one of the tech industry’s favorite economists; now he is criticizing Silicon Valley giants for being too big. (NYT)
Amazon was recently pushed to ban prominent electronics accessory makers by the F.T.C. over fake-review schemes. (Recode)
Best of the rest
Bill Gates and Warren Buffett got more than 200 billionaires to pledge half their wealth to charity. Some are falling short, but still getting massive tax breaks. (Insider)
FIFA, the global soccer governing body, secretly considered supporting the European Super League, before reconsidering amid public outcry about the now-failed competition. (NYT)
Five questions to ask before you panic about inflation. (NYT)
We’d like your feedback! Please email thoughts and suggestions to email@example.com.
Cinemark, for instance, lost $208 million in the first quarter of 2021. Yet, “Today I am pleased to report that we are now actively on the road to recovery,” the company’s chief executive, Mark Zoradi, said during an earnings call.
Today in Business
There are reasons for moviegoers to be excited, too. “Fast and Furious 9” debuts on June 25. (It opens in China this weekend.) The musical “In the Heights,” adapted from Lin-Manuel Miranda’s Broadway show, will open June 11. Marvel’s “Black Widow” comes out on July 9, while Disney’s “Jungle Cruise” will open on July 30. (Both will also be immediately available on Disney+ for an additional price, a detail left out of Wednesday’s presentation.)
According to the exhibition research firm National Research Group, as of Monday some 70 percent of moviegoers are comfortable to returning to the theater. The box office for April hit $190 million, up 300 percent since February. That’s a welcome relief to the South African director Neill Blomkamp, whose new horror film “Demonic” from the indie outfit IFC will debut only in theaters at the end of August.
“This brings me joy,” he said in a video message. “I want people to be terrified in a darkened theater.”
One benefit of the pandemic has been a more flexible approach to how films are released. For years, exhibitors demanded roughly 72 to 90 days of exclusive theatrical exhibition before a film could become available on a streaming service or through premium video-on-demand. The pandemic has collapsed that, with the new window of exclusivity sitting at 45 days.
For Ms. Taylor, who joined Alamo at the end of April 2020, after more than two years as president and chief operating officer of United Planet Fitness Partners, the antiquated relationship between the theater chains and the studios has surprised her, even during a pandemic.
“Studios 1,000 percent control the product,” she said. “And, as an exhibitionist you have no control. That’s really difficult.”
Five years ago, a scan of Istu Prayogi’s lungs showed the kind of damage that comes from smoking cigarettes. But in his case, he had never smoked. Instead, he spent hours a day in traffic in Jakarta, the capital of Indonesia and one of the world’s most polluted cities.
A computer science teacher, Mr. Istu began wearing a face mask, as his doctor recommended, but that was only a short-term solution. So he joined a rare citizen lawsuit against the government seeking to force Indonesia’s president, Joko Widodo, and other government officials to address the city’s pervasive pollution.
“For me personally, it’s very urgent,” he said, “because everyone needs air and everyone needs health.”
A three-judge panel is expected to rule as early as this week whether the president, three of his cabinet ministers and three provincial governors have been negligent by failing to curb the city’s air pollution.
prone to flooding.
The environmentalists who brought the suit say that many of the worst sources of pollution are outside Jakarta’s city limits and that presidential leadership and regional efforts are essential to address the problem.
A month after the lawsuit was filed, President Joko proposed moving the capital to a new city to be built on the island of Borneo, leaving Jakarta’s pollution problems behind.
A study released last week by the British consulting firm Verisk Maplecroft found that Jakarta was the city most at risk from environmental factors out of the 576 cities analyzed. The study noted that Jakarta is “plagued with dire air pollution” and faces threats from seismic activity and flooding.
One of the 32 plaintiffs in the suit is Yuyun Ismawati, a co-founder of the environmental group, Nexus3 Foundation, and a recipient of the 2009 Goldman Environmental Prize. She points out that Indonesia’s air pollution standards are much looser than the levels recommended by the World Health Organization. But even these standards are not adequately enforced, she said, and as a result, many people suffer from asthma and other respiratory illnesses.
Children are especially vulnerable to ailments caused by pollution because their bodies are still developing, she said. “I am worried about the future of young people in Indonesia.”
Research indicates that long-term exposure to air pollution can worsen the effects of Covid-19. Indonesia, the world’s fourth-largest country, has reported more than 1.7 million cases, the largest number in Southeast Asia.
Studies show that vehicle emissions are the largest single source of air pollution in Greater Jakarta, followed by coal-fired power plants. Vehicle inspections, to the extent they occur, are inadequate, Ms. Yuyun said, and the power plants do not have adequate filters.
Another major source is small-scale industrial activity that often relies on primitive methods that lack environmental safeguards, such as melting and recycling lead batteries, and burning wood, plastic or tires to generate heat. These often go unregulated.
“Everyone has the right to live in a healthy environment,” Ms. Yuyun said.
The suit, which was filed in Central Jakarta District Court, names the president, the ministries of health, environment and home affairs and the governors of the three provinces, Jakarta, West Java and Banten.
In a brief submitted in support of the lawsuit, the United Nations Special Rapporteur on human rights and the environment, David R. Boyd, pointed out that air pollution is the world’s deadliest environmental problem and is responsible for hundreds of thousands of premature deaths annually in Indonesia.
These deaths occur even though the solutions are well known and the government has a responsibility to implement them, he said.
“Protecting human rights from the harmful effects of air pollution is a constitutional and legislative obligation for governments in Indonesia, not an option,” he wrote.
Aditho Harinugroho, 36, began riding his bike on Jakarta’s crowded streets after a friend’s sudden death four years ago prompted him to change his lifestyle and embrace fitness. A freelance videographer, he sometimes rides 40 miles in a day.
Now, he is a plaintiff in the lawsuit. Even though he wears a cloth mask for the pollution, getting stuck in traffic can lead to coughing fits, he said. And after riding, his skin is blackened by the soot in the air.
“When I pass through a traffic jam hot spot, I definitely cough after that,” Mr. Aditho said. “When I wipe my face, it is black and I imagine that’s what gets into my lungs. It is impossible not to cough.”
President Joko has made Indonesia’s economic development his top priority. But Mr. Aditho said the government is focused on helping the rich, not improving the lives of ordinary people.
“Our government doesn’t care at all about pollution or the air quality of Jakarta,” he said. “We can see that from their policies.”
Dera Menra Sijabat contributed reporting from Jakarta.
At Fort Bragg, soldiers who have gotten their coronavirus vaccines can go to a gym where no masks are required, with no limits on who can work out together. Treadmills are on and zipping, unlike those in 13 other gyms where unvaccinated troops can’t use the machines, everyone must mask up and restrictions remain on how many can bench-press at one time.
Inside Dodgers Stadium in Los Angeles, where lines not long ago snaked for miles with people seeking coronavirus vaccines, a special seating area allows those who are fully inoculated to enjoy games side by side with other fans.
When Bill Duggan reopens Madam’s Organ, his legendary blues bar in Washington, D.C., people will not be allowed in to work, drink or play music unless they can prove they have had their shots. “I have a saxophone player who is among the best in the world. He was in the other day, and I said, ‘Walter, take a good look around because you’re not walking in here again unless you get vaccinated.’”
Evite and Paperless Post are seeing a big increase in hosts requesting that their guests be vaccinated.
actually doughnuts, beers and cheesecake — to prod laggards along. Some have even offered cold hard cash: In Ohio, Gov. Mike DeWine this week went so far as to say that the state would give five vaccinated people $1 million each as part of a weekly lottery program.
On Thursday, federal health officials offered the ultimate incentive for many when they advised that fully vaccinated Americans may stop wearing masks.
Now, private employers, restaurants and entertainment venues are looking for ways to make those who are vaccinated feel like V.I.P.s, both to protect workers and guests, and to possibly entice those not yet on board.
Come summer, the nation may become increasingly bifurcated between those who are permitted to watch sports, take classes, get their hair cut and eat barbecue with others, and those who are left behind the spike protein curtain.
for children ages 12 through 15.
But even without a mandate, a nudge can feel like a shove. The military has been strongly encouraging vaccines among the troops. Acceptance has been low in some branches, like the Marines, with only 40 percent having gotten one or more shots. At Fort Bragg, one of the largest military installations in the country and among the first to offer the vaccine, just under 70 percent have been jabbed.
podcast designed to knock down misinformation — a common misbelief is that the vaccines affect fertility — plays around the base. In addition to their freedom gym, vaccinated soldiers may now eat in groups as they please, while the unvaccinated look on as they grab their grub and go.
With soldiers, experts “talk up to decliners versus talk down,” said Col. Joseph Buccino, a spokesman at Fort Bragg.
promoting inoculations, and stadiums have become a new line of demarcation, where vaccinated sections are highlighted as perks akin to V.I.P. skyboxes.
In Washington, Gov. Jay Inslee recently announced that sporting venues and churches would be able to increase their capacity by adding sections for the vaccinated.
Some businesses — like gyms and restaurants — where the coronavirus was known to spread easily are also embracing a reward system. Even though many gyms have reopened around the country, some still haven’t allowed large classes to resume.
Others are inclined to follow the lead of gyms like solidcore in Washington, D.C., which seeks proof of inoculation to enroll in classes listed as “Vaccine Required: Full Body.” “Our teams are now actively evaluating where else we think there will be client demand and will be potentially introducing it to other markets in the weeks ahead,” said Bryan Myers, chief executive officer of the national fitness studio chain, in an email.
specific invitation designs with the inoculated in mind, vaccinated only please RSVP.
Not everyone endorses this type of exclusion as good public policy. “I worry about the operational feasibility,” said Jennifer Nuzzo, an epidemiologist at the Johns Hopkins Coronavirus Resource Center. “In the U.S., we don’t yet have a standard way to prove vaccination status. I hope we’ll see by fall such low levels of infection in the U.S. that our level of concern about the virus will be very low.”
But few dispute that it is legal. “Having dedicated spaces at events reserved for vaccinated people is both lawful and ethical,” said Lawrence O. Gostin, an expert in health law at Georgetown Law School. “Businesses have a major economic incentive to create safer environments for their customers, who would otherwise be reluctant to attend crowded events. Government recommendations about vaccinated-only sections will encourage businesses and can help us back to more normal.”
so far to impose vaccine mandates for workers, especially in a tight labor market. “Our association came out in favor of masks,” said Emily Williams Knight, president of the Texas Restaurant Association. “We probably will not be taking a position on mandates, which are incredibly divisive.”
But some companies are moving that way. Norwegian Cruise Line is threatening to keep its ships out of Florida ports if the state stands by a law prohibiting businesses from requiring vaccines in exchange for services.
Public health mandates — from smoking bans to seatbelt laws to containing tuberculosis outbreaks by requiring TB patients to take their medicines while observed — have a long history in the United States.
“They fall into a cluster of things in which someone is essentially making the argument that what I do is only my business,” said Dr. Frieden, who is now chief executive of Resolve to Save Lives, a program designed to prevent epidemics and cardiovascular disease. “A lot of times that’s true, unless what you do might kill someone else.”
Dr. Frieden was the main official who pushed for a smoking ban in bars and restaurants in 2003 when he was the New York City health commissioner under former Mayor Michael R. Bloomberg. Other senior aides at the time felt certain the ban would cost Mr. Bloomberg a second term. “When I was fighting for that, a City Council member who was against the ban said of bars, ‘That is my place of entertainment.’ And I said, ‘Well, that’s someone’s place of employment.’ It did have impact.”
Mr. Duggan, the bar owner in Washington, said protecting his workers and patrons are of a piece. “As we hit a plateau with vaccines, I don’t think we can sit and wait for all the nonbelievers,” he said. “If we are going to convince them, it’s going to be through them not being able to do the things that vaccinated people are able to do.”
Maybe it was the frozen pizza. Or the cheesy snack crackers she mindlessly nibbled on as she worked from home over the past year. Or those darn cookies.
Whatever the cause, Jessica Short stepped onto the scale this spring and found she was 25 pounds heavier than before the pandemic.
“I had to leave the house for several days in a row and realized then that none of my pants fit,” said Ms. Short, a 39-year-old conservation program assistant in Lansing, Mich. Determined not to buy a whole new wardrobe, Ms. Short signed up for her first weight-loss program in early April. In three weeks, she was down five pounds using the Noom app. “My goal is to lose the whole 25 pounds,” she added.
While some spent the year of the pandemic creating healthy meals or riding their Pelotons for hours, many others managed their anxiety and boredom through less healthy means. They spent the pandemic sitting on their couches, wearing baggy sweatsuits, drinking chardonnay and munching on Cheetos.
according to the analysis firm Research and Markets.
Many of these companies shy away from using the dreaded four letter word — diet — to describe what they sell, instead leaning into updated phrases like “health” and “wellness” to promote their programs.
“We see Covid as accelerating trends around health and wellness that already existed and will persist long after, and we believe that the desire to live a healthier lifestyle and placing a prioritization on one’s health is permanent,” a spokeswoman for Noom said in a statement.
It is clear that numerous people put on weight during the pandemic. A small study of individuals under shelter-in-place orders found that they gained more than a half a pound every 10 days. If they continued to live as if they were in lockdown conditions, they could have put on 20 pounds over the year, concluded the authors of the study, which was published in March in the peer-reviewed JAMA Network Open.
Today in Business
Still, critics of many of the popular weight-loss programs note that while people are likely to lose weight if they follow the strict guidelines of meal-replacement plans, for many that weight will eventually come back.
“If you have a wedding to go to in two weeks, a meal-replacement program, for instance, can be helpful,” said Dr. Susan Roberts, a professor of nutrition at the Friedman School of Nutrition Science and Policy at Tufts University and a professor of psychiatry at the university’s School of Medicine. “The problem is, it doesn’t train people how to eat when the program ends, so weight regain is pretty common.”
Dr. Roberts developed her own weight loss diet, called the Instinct diet, that aims to retrain people’s brains around food.She claims participants on her plan achieve weight loss by reducing hunger and unhealthy cravings.
Despite the criticism, many people coming out of the pandemic and preparing to re-enter the world are turning to the diet industry for help.
After spending much of the past year holed up in her apartment in Austin, Texas, studying for her Ph.D. in nursing from the University of Oklahoma, Brenda Olmos, 31, realized the steady stream of takeout food and snacks she’d been eating had resulted in an additional 15 pounds. In early April, she signed up for the Optavia plan and quickly lost 4.5 pounds.
“I had tried intermittent fasting, and I couldn’t stop thinking about food because I couldn’t have it,” Ms. Olmos said. “I tried keto, but I couldn’t stop thinking about carbs. I’m giving myself six months to lose 30 pounds.”
Likewise, Stacey Moskowitz, a 57-year-old retired elementary schoolteacher from New City, N.Y., said she had tried many other diets over the years.
“I would lose the weight, and then it would inch back,” she said. “I exercised a lot and lost some weight, but not as much for the amount of effort I was putting in.”
She became concerned about her overall health after she contracted Covid-19 in late February 2020. When she began seeing her weight creep back up last fall, Ms. Moskowitz decided to try Optavia. She has since lost 37 pounds and hopes to drop an additional 20 to 25 pounds.
“This is not about me looking a certain way or wearing a certain outfit,” she said. “I’m not going to put on a bikini. It’s about my health.”
Ms. Moskowitz said there was one problem with the Optavia program: It has gotten so popular the company has struggled to fulfill orders.
“I had a particular shake, the Tropical Fruit Smoothie, that I liked. I had it for a month, and now it’s gone,” Ms. Moskowitz said, noting that she has become dependent on the program, which costs $400 a month and provides five of her daily six meals. “You order every month, and it’s taking them two weeks to get the order to you. And I know some people are ordering extra food and hoarding because they’re worried they won’t get their next order in time.”
Last week, executives at Medifast told Wall Street analysts that they hoped to have expanded manufacturing by the end of the second quarter and distribution by the end of the third to meet demand.
“I’m very happy with the program,” Ms. Moskowitz said. “But I’m very nervous about whether I’ll get my next order in time.”
Peloton is recalling its Tread+ and Tread treadmills, the at-home fitness company said on Wednesday, less than a month after it fought the U.S. Consumer Product Safety Commission as it warned that dozens of injuries and one death of a child had been linked to the machines.
The commission, which issued an “urgent warning” for the machines in April, urged people who own the treadmills to immediately stop using them. Peloton is offering a full refund for the $4,295 machine with a 32-inch touch screen that allows runners to work out with the aid of instructors.
John Foley, the chief executive of Peloton, said in a statement Wednesday that the company had “made a mistake” by fighting the agency’s request to recall the treadmills, and apologized for not engaging “more productively with them from the outset.”
“The decision to recall both products was the right thing to do for Peloton’s members and their families,” he said.
more than quadrupled to more than $40 billion.
The shares have fallen from their highs as concerns about the safety of Peloton’s treadmills mounted. On Wednesday, the stock slid as much as 15 percent following news of the recall.
In October, the company recalled about 27,000 of its bikes sold between July 2013 and May 2016 after it received reports of broken pedals causing injuries.
JERUSALEM — Prime Minister Benjamin Netanyahu of Israel said on Monday that he would be willing to hand over leadership for one year to a longtime right-wing rival, Naftali Bennett, in a last-ditch effort to cobble together a new government.
Mr. Netanyahu, who has spent the last 12 years in office and is now standing trial on corruption charges, announced the offer just ahead of a deadline to form a government, in the wake of Israel’s fourth inconclusive election in two years.
The arrangement, part of a rotation agreement, would be a highly unusual one since Mr. Bennett, who served briefly as defense minister in a previous government, leads a small, pro-settlement party, Yamina, that holds just seven seats in the 120-seat Parliament.
Mr. Netanyahu wrote about the offer in a post on Facebook less than 36 hours before his time to form a new government runs out at midnight on Tuesday. Mr. Bennett appeared to dismiss the offer as political spin in his initial response.
the United Arab List, which holds four seats in Parliament. But most of the Religious Zionism party has so far ruled out relying on the support of the Arab party, which they say supports terrorism.
Mr. Netanyahu’s only other option is to attract defectors from the opposition bloc. Mr. Netanyahu said that if Mr. Bennett and his Yamina party joined forces to form a solid bloc of 59 seats, others would come.
joined forces in a unity government after last year’s election draw.
Mr. Netanyahu held the office of prime minister first, with the agreement that Mr. Gantz would take over in November 2021. But after only seven months, Mr. Netanyahu created a budget crisis that led to new elections, before Mr. Gantz could get close to heading the government.
What many Israelis are hoping for now is an end to the gridlock that paralyzed the government for years. The political morass left Israel without a state budget for two consecutive years in the middle of a pandemic and has delayed appointments to several key administrative and judicial posts.
bribery, fraud and breach of trust, which he denies, has begun.