streams live on YouTube while opening Top Shot packs.

Of course, it’s still the N.B.A., and the fraternity of Top Shot aficionados engages in plenty of antics and inside jokes.

In the locker room and on team plane rides, Mr. Ross and teammates Cole Anthony and Michael Carter-Williams answer questions from curious coaches and debate which vintage basketball play would make the best Top Shot.

“We’re making jokes, like, in-game,” Mr. Ross said. In a game against the Washington Wizards, for instance, Mr. Ross had an impressive dunk, and Mr. Carter-Williams told him as they ran back down the court that he hoped it would become a Top Shot.

In San Francisco, the Golden State Warriors guard Damion Lee — also a Dapper investor — is trying to start a new tradition: having players swap Moments instead of jerseys after games.

The king of Top Shot, though, is a Sacramento King: the rookie guard Tyrese Haliburton.

Bored one day in February, Mr. Haliburton checked Top Shot and saw the value of a Moment featuring him had grown by $600. He posted about it on Twitter and immediately saw another spike, piquing his interest.

“From there on, I was full go with Top Shot,” said Mr. Haliburton, who owns 163 Moments and has spent months exhorting other players to get involved.

During one postgame interview, he even urged Sacramento journalists to pool their money to buy a $10,000 highlight of his 6-foot-4 teammate Buddy Hield dunking over 7-foot Mitchell Robinson of the New York Knicks.

“There’s only 50 in existence, and you will never see Buddy do that again,” he said. They laughed at the advice; Mr. Haliburton, who makes $3.8 million this season, clearly did not know how little journalists earn, they said.

The next day, the Hield Moment surged to $50,000 in value.

Mr. Haliburton, who also invested in Dapper recently, has persuaded at least four other Kings to join Top Shot, including Harrison Barnes, who was “hooked.”

Mr. Barnes, the secretary-treasurer of the players association, is another veteran with a reputation for financial smarts. He owns 242 Top Shot Moments, the most of any player.

Mr. Haliburton thinks the Top Shot bets will pay off.

“I have a real belief that this is the future of our world,” he said. “I’m just going to keep collecting.”

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China’s Forced-Labor Backlash Threatens to Put N.B.A. in Unwanted Spotlight

U.S.-China tensions, human rights and business are once again meeting uncomfortably on the basketball court.

In China, local brands are prospering from a consumer backlash against Nike, H&M and other foreign brands over their refusal to use Chinese cotton made by forced labor. Chinese brands have publicly embraced the cotton from the Xinjiang region, leading to big sales to patriotic shoppers and praise from the Beijing-controlled media.

In the United States, two of those same Chinese brands, Li-Ning and Anta, adorn the feet of N.B.A. players — and those players are being rewarded handsomely for it. Two players reached endorsement deals with Anta in February. Another signed on this week. Klay Thompson of the Golden State Warriors already had a shoe deal with Anta that has been widely reported to be valued at up to $80 million.

Dwyane Wade, the three-time N.B.A. champion and retired Miami Heat player, has a clothing line with Li-Ning that is so successful he has recruited young players for the brand.

online, however.) Still, their full-throated support of Xinjiang could have reputational consequences for the American athletes.

once said he wanted to be the Michael Jordan of Anta. His teammate James Wiseman, as well as Alex Caruso of the Los Angeles Lakers, signed with Anta earlier this year, according to the sportswear brand’s social media account. Precious Achiuwa of the Heat announced this week that he was joining Anta.

Requests for comment from Mr. Thompson and other N.B.A. players also went unanswered.

Outside China, Xinjiang has become synonymous with repression. Reports suggest as many as one million Uyghurs and other largely Muslim ethnic minorities have been held in detention camps. In March, Secretary of State Antony J. Blinken accused China of continuing to “commit genocide and crimes against humanity” in the far northwestern region.

voiced his support for the Hong Kong protests on Twitter in 2019, Li-Ning and Shanghai Pudong Development Bank Credit Card Center paused their partnerships with the team. The Chinese Basketball Association, whose president is the former Rockets player Yao Ming, also suspended its cooperation with the Rockets.

quickly denied. But the incident left a scar on the N.B.A.’s reputation for supporting free speech and severely limited its access to the Chinese market.

China Central Television, the state-run television network, stopped broadcasting N.B.A. games after Mr. Morey’s message on Twitter. Late last year, it briefly resumed coverage for Games 5 and 6 of the N.B.A. finals. A week later, Mr. Morey stepped down as general manager.

In a radio interview this week, Mr. Silver said that CCTV had stopped airing N.B.A. games again, but that fans could stream them through Tencent, the Chinese internet conglomerate. He said that the N.B.A.’s partnership with China was “complicated,” but that “doesn’t mean we don’t speak up about what we see are, you know, things in China that are inconsistent with our values.”

A spokesman for the league declined to comment for this article.

Money and a large China fan base are at stake for players like Mr. Thompson and the dozens of other American athletes who have been heavily promoted by Anta and Li-Ning. Mr. Thompson has had a partnership with Anta since 2014 that has given him a popular shoe line and sponsored tours in China.

More recent deals between the companies and N.B.A. players could face questions in coming weeks as tensions between the United States and China escalate. Jimmy Butler, a five-time all-star who plays for the Heat, and the Toronto Raptors guard Fred VanVleet signed on with Li-Ning in November. Mr. Wade, the retired Heat player, helped CJ McCollum and D’Angelo Russell, two star guards, secure deals with Li-Ning through his sportswear line.

“My decision 7 years ago to sign with Li-Ning was to show the next generation that it’s not just one way of doing things,” Mr. Wade wrote on Twitter when he announced Mr. Russell’s contract in November 2019. “I had a chance to build a Global platform that gives future athletes a canvas to create and be expressive.”

Sopan Deb contributed reporting from New York, and Cao Li from Hong Kong.

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