Oprah Winfrey pulled off what has become a rare television event: the tell-all interview that turns into a cultural moment. On Sunday, an audience of more than 17 million watched bombshell revelations tumble out of the mouths of Meghan Markle and Prince Harry as they described their lives under the palace gaze in a two-hour CBS special that rivaled any of the royal dramas on the Netflix series “The Crown.”
Social-media discussion of the show has continued since the credits rolled, leaving many people who missed it wondering where they could stream it. For the next 30 days, the special will be available on CBS.com and the CBS app. But after that, it will not have a home on any streaming platform.
That’s because, from the start of negotiations, Ms. Winfrey’s company, Harpo Productions, the owner of the program, envisioned the special as something suited to a big broadcast network, three people with knowledge of the deal said. Harpo did not even attempt to sell the streaming rights to Netflix or Paramount+, the streaming platform owned by CBS’s parent company, ViacomCBS, the people said.
Harpo’s old-school strategy of avoiding subscription-video-on-demand services came about partly because of the complications presented by Ms. Winfrey’s deal to make programs for Apple’s streaming platform, AppleTV+, the people said. Ms. Winfrey’s AppleTV+ deal includes an interview series, “The Oprah Conversation,” which has featured Barack Obama, Dolly Parton and Mariah Carey. Another wrinkle was the roughly $100 million production deal that Meghan, Duchess of Sussex, and Prince Harry struck last year with Netflix, the people said.
do not require a subscription and consistently draw the largest audiences for live viewing. Harpo also liked the idea of appearing in the Sunday night slot after “60 Minutes,” the highly rated CBS News show where Ms. Winfrey was a special correspondent in 2017 and 2018, the people said.
As part of the $7 million deal, ViacomCBS won something valuable: the rights to broker international distribution on behalf of Harpo. The program aired Monday on ITV in Britain and will be available in more than 80 countries.
cut a deal with Ms. Winfrey to produce a documentary series about mental health that is scheduled to stream on AppleTV+.
Some industry observers were surprised by the CBS deal because of another corporate entanglement: Ms. Winfrey’s long relationship with Discovery Communications, the cable giant that invested in her cable network, OWN, over a decade ago. David Zaslav, Discovery’s intensely competitive chief executive, decided to continue the investment even after OWN experienced growing pains early on. The company now controls the network, which has become a ratings success. Discovery also recently launched its own streamer, Discovery+, where Ms. Winfrey hosts an interview series, “Super Soul.” (The company bought advertising time on the CBS special and provided a commercial featuring Ms. Winfrey.)