If we had a choice, would any of us want to be tracked online for the sake of seeing more relevant digital ads?
We are about to find out.
On Monday, Apple plans to release iOS 14.5, one of its most anticipated software updates for iPhones and iPads in years. It includes a new privacy tool, called App Tracking Transparency, which could give us more control over how our data is shared.
Here’s how it works: When an app wants to follow our activities to share information with third parties such as advertisers, a window will show up on our Apple device to ask for our permission to do so. If we say no, the app must stop monitoring and sharing our data.
harmful to small businesses.
fingerprinting. This involves looking at seemingly innocuous characteristics of your device — like the screen resolution, operating system version and model — and combining them to determine your identity and track you across different apps.