MEXICO CITY — At 49 years old and under five feet tall, Martha Izquierdo doesn’t exactly fit the mold of a TikTok influencer. But having survived sexual abuse, kidnapping, two bouts with cancer and two heart attacks, conquering social media was practically a cinch for this Mexican journalist.
Ms. Izquierdo, who lives in a small town in southern Oaxaca state, has amassed more than 600,000 followers on the social media platform, with her videos accumulating some 24 million likes.
What’s the message that has made her so popular in a time of pandemic and in a country experiencing record levels of violence?
“I started talking about issues that had to do with seeing life in a positive way,” Ms. Izquierdo said. “Confronting your fears, making people understand that each one of us is unique, irreplaceable.”
award-winning journalist with decades of reporting experience, Ms. Izquierdo is relatively new to social media stardom. As the pandemic began its assault on Mexico in 2020, she decided to open a TikTok account, where she goes by @marthaizquierdooficial.
a devastating toll on public health and the economy, Ms. Izquierdo offers her fans a dose of pure delight. And in a digital era where everything is photoshopped glamour, Ms. Izquierdo’s very ordinariness, whether exercising, driving to work or dancing to cumbia music in her back yard, has made her extraordinary.
Her colorful outfits are part of her appeal, from traditional Oaxacan dresses to bikinis for the beach — the long scar from cancer surgery that slices across her belly proudly on display. But Ms. Izquierdo’s brand isn’t so much couture as confidence.
“If you have to start over, start over,” she said in one clip. “That’s what life is all about — never giving up.”