‘Nomadland’ Wins Big at Diverse BAFTAs

LONDON — “Nomadland,” Chloé Zhao’s film about a woman forced to join the rising numbers of Americans living out of vans as they search for work, was the big winner at the EE British Academy Film Awards in London on Sunday.

It was named best film at Britain’s equivalent of the Oscars, better known as the BAFTAs, beating the likes of Aaron Sorkin’s “The Trial of the Chicago 7” and the much-hyped “Promising Young Woman,” starring Carey Mulligan.

Zhao was also named best director, while Frances McDormand, the star of “Nomadland,” won best actress. The film, which has been heavily praised by British critics for its “delicate, incisive portrait of a life lived on the road,” also took the award for best cinematography.

notable for their diversity, in stark contrast to last year’s awards when no people of color were nominated in the main acting categories, and no women were nominated for best director, prompting a social media outcry.

In response, BAFTA made a host of rule changes, including requiring its members to undergo unconscious bias training before voting and involving juries in several categories.

The Father,” where he plays a man struggling with dementia, beating the likes of Riz Ahmed for his portrayal of a musician losing his hearing in “Sound of Metal,” and Chadwick Boseman for his starring role in “Ma Rainey’s Black Bottom.”

But Daniel Kaluuya was named best supporting actor for his role as Fred Hampton, the chairman of the Illinois Black Panther Party, in “Judas and the Black Messiah,” repeating his success at the Golden Globes. Yuh-Jung Youn, the veteran Korean actress, won best supporting actress for her role in “Minari.”

British people “are known as very snobbish” Youn said in her acceptance speech, saying the award meant more because of that.

The success of “Nomadland” is likely to increase hype around the film ahead of this year’s Oscars, scheduled for April 25, where it is nominated for six awards.

The BAFTAs are normally seen as a bellwether for the Academy Awards because there is some overlap between the 7,000-strong membership of the British Academy of Film and Television Arts, which organizes the BAFTAs, and the members of the Academy of Motion Picture Arts and Sciences.

Although four of the movies contending for the best picture Oscar — “Judas and the Black Messiah,” “Mank,” “Minari” and “Sound of Metal” — were not nominated in the BAFTAs best film category.

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The Swag Must Go On: Hollywood’s Pandemic Oscar Campaign

Those blocks are typically brimming with voters; Paramount Pictures is there, as is Raleigh Studios, where Netflix rents production space. With most people in Los Angeles still holed up at home, however, the thoroughfare was eerily quiet last Monday at 5:30 p.m. Actual crickets were chirping at Paramount’s closed Bronson Gate, which bore a sign reading, “Per government direction, access to the studio is now restricted.”

Comical at best, absurd at worst?

“The public must be so confused,” Ms. Stone said.

None of the studios or streaming services angling for awards would comment for this article. Campaigning, while commonplace, remains a taboo subject. No film company wants to look as if it is trying to manipulate voters.

It is easy to understand where they are coming from, though.

“Like a political campaign, you have to crest at the right moment,” said Paul Hardart, director of the entertainment, media and technology program at New York University’s Stern School of Business. “You need the maximum exposure at that time. And that’s a hard thing to do. How do you become top of mind at the right time?”

So the swag must go on.

As part of its promotional effort for “Nomadland,” about an impoverished van dweller, Searchlight Pictures sent a bound copy of the screenplay to awards voters. The Hollywood press corps received “Nomadland” wine glasses, a “Nomadland” license plate, “Nomadland” keychains, a “Nomadland” T-shirt and a 5-by-2-foot “Nomadland” windshield sunshade.

To celebrate the film’s Feb. 18 virtual premiere, Searchlight teamed with local small businesses to have a “curated concessions crate” delivered to the homes of invitees. It included artisanal beef jerky, wild berry jam, oranges, pears, dried apricots, dill pickle slices, banana bread, salami (“humanely raised”) and a canister of chocolates.

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