British people “are known as very snobbish” Youn said in her acceptance speech, saying the award meant more because of that.

The success of “Nomadland” is likely to increase hype around the film ahead of this year’s Oscars, scheduled for April 25, where it is nominated for six awards.

The BAFTAs are normally seen as a bellwether for the Academy Awards because there is some overlap between the 7,000-strong membership of the British Academy of Film and Television Arts, which organizes the BAFTAs, and the members of the Academy of Motion Picture Arts and Sciences.

Although four of the movies contending for the best picture Oscar — “Judas and the Black Messiah,” “Mank,” “Minari” and “Sound of Metal” — were not nominated in the BAFTAs best film category.

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The Swag Must Go On: Hollywood’s Pandemic Oscar Campaign

Those blocks are typically brimming with voters; Paramount Pictures is there, as is Raleigh Studios, where Netflix rents production space. With most people in Los Angeles still holed up at home, however, the thoroughfare was eerily quiet last Monday at 5:30 p.m. Actual crickets were chirping at Paramount’s closed Bronson Gate, which bore a sign reading, “Per government direction, access to the studio is now restricted.”

Comical at best, absurd at worst?

“The public must be so confused,” Ms. Stone said.

None of the studios or streaming services angling for awards would comment for this article. Campaigning, while commonplace, remains a taboo subject. No film company wants to look as if it is trying to manipulate voters.

It is easy to understand where they are coming from, though.

“Like a political campaign, you have to crest at the right moment,” said Paul Hardart, director of the entertainment, media and technology program at New York University’s Stern School of Business. “You need the maximum exposure at that time. And that’s a hard thing to do. How do you become top of mind at the right time?”

So the swag must go on.

As part of its promotional effort for “Nomadland,” about an impoverished van dweller, Searchlight Pictures sent a bound copy of the screenplay to awards voters. The Hollywood press corps received “Nomadland” wine glasses, a “Nomadland” license plate, “Nomadland” keychains, a “Nomadland” T-shirt and a 5-by-2-foot “Nomadland” windshield sunshade.

To celebrate the film’s Feb. 18 virtual premiere, Searchlight teamed with local small businesses to have a “curated concessions crate” delivered to the homes of invitees. It included artisanal beef jerky, wild berry jam, oranges, pears, dried apricots, dill pickle slices, banana bread, salami (“humanely raised”) and a canister of chocolates.

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