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New York Times Neediest Cases Fund

¿Por qué alguien pagó 560.000 dólares por una imagen de mi columna?

March 30, 2021 by Staff Reporter

“A las personas de mi generación, que crecieron en la década de 1970, les encantará coleccionar libros de primera edición, novelas como el Ulises de James Joyce”, escribió en un correo electrónico. “Lo que las cripto y los NFT abrieron es la propiedad de los derechos para decir que uno posee tal cosa, ya sea tangible o intangible, en una forma que miles, si no es que millones, pueden ver y rastrear en tiempo real, en cualquier parte del mundo”.

André Allen Anjos, un artista de música electrónica de Portland, Oregón, que ofreció 5,69 etheres (cerca de 9200 dólares) por el NFT, me dijo en una entrevista telefónica que pujar por el token tal vez se podría considerar como un gesto simbólico de agradecimiento hacia mí y el Times de parte de la criptocomunidad por, sobre todo, tomarlos con la suficiente seriedad como para hacer un experimento con nuestra propia venta de tokens.

“Es como si una publicación convencional intentara interactuar con nosotros como comunidad de una manera real y sincera”, señaló. “Yo quería dar a entender que esto es fabuloso, que están planteando las preguntas correctas”.

Anjos mencionó que había crecido en la era de Napster, cuando los músicos se dieron cuenta de que internet podría destruir su modo de subsistencia al facilitar la reproducción de canciones de manera gratuita. Comentó que la tecnología de cadenas de bloques había cambiado eso al poder crear objetos coleccionables de edición limitada timbrados con el sello digital de su procedencia. Anjos mencionó que la idea de coleccionar los NFT no era tanto poseer las piezas en sí (la mayoría de las cuales pueden descargarse de manera gratuita de internet, pero sin las firmas criptográficas especiales), sino más bien demostrar confianza en este nuevo modelo de adquisición.

“No voy a llamarlo protesta, pero es una declaración”, afirmó. “Este es el criptomundo intentando probar que existimos; nos interesa revolucionar este modelo y estamos dispuestos a invertir nuestro dinero en eso”.

No todos los motivos de los postores eran tan nobles. Sterling Crispin, investigador de Apple que tiene otro trabajo como artista de NFT, mencionó que había ofrecido 4125 etheres (cerca de 6700 dólares) por mi token porque tenía en puerta una presentación virtual y esperaba que la puja atrajera algo de publicidad.

“Dije, bueno, estoy a punto de emitir un NFT para esta presentación en solitario”, comentó. “Valdría muchísimo la pena que aparecieran cuatro etheres en el Times”.

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Filed Under: BUSINESS Tagged With: Art, Auctions, Blockchain (Technology), Collectors and Collections, Ethereum Foundation, Internet, New York Times Neediest Cases Fund, Nonfungible Tokens (NFTs), Virtual Currency

Why Did Someone Pay $560,000 for a Picture of My Column?

March 26, 2021 by Staff Reporter

$98,000.

$143,000.

$277,000.

After more than 30 bids, the auction ended at 12:32 p.m. Eastern time, with a winning bid of 350 Ether, or about $560,000. A few minutes later, after the auction platform had taken its cut, nearly $500,000 in cryptocurrency landed in my digital wallet. I was stunned. Congratulatory texts and media requests started pouring in. My colleagues joked about stiffing the charity and slipping off to the Cayman Islands. My editor said I shouldn’t expect a raise.

The whole ordeal was surreal, and it raised the question: Why would anyone spend the price of a high-end Lamborghini on a picture of my words? After all, the NFT was just a cryptographic signature linked to an image of a column that anyone could read on The Times’s website, albeit with a few bonus perks. (I also stipulated that I would feature the winner’s name and photo in a follow-up column, and Michael Barbaro, the host of “The Daily,” gamely agreed to throw in a voice message for the winner.)

The winner, whose handle on the auction site was @3fmusic, appeared to be a prominent NFT collector. The profile on the site was linked to a Twitter profile belonging to a Dubai-based music production company, and to an Instagram account identified as that of Farzin Fardin Fard, the company’s chief executive. The user’s NFT collection included a variety of other expensive digital works, including a $14,000 “emoji portrait” of the musician Billie Eilish and a $8,000 piece titled “Jumping Spider enjoying coffee in the morning.”

I reached out to @3fmusic to offer my congratulations on the purchase and to discuss the bid. They (it’s not clear if the winner is Mr. Fard or some other individual or multiple people) declined to be named — and, because of the pseudonymous nature of blockchain-based transactions, there’s no easy way for me to identify them beyond the information they volunteered — but they sent me a statement over Twitter direct message that read:

“We are already involved in art and media for a long time now,” the message read. “Our management team is always in cooperation with some highly knowledgeable and experienced art advisers who believe that we must grow with technological movements that help us to not only promote our business but also to support artists and the art market. Thus, we have proudly decided to dedicate sufficient funds and resources to invest in NFT as pioneers of this industry.”

The winner’s handle on the auction site was @3fmusic, which was linked to a Twitter profile belonging to a Dubai-based music production company.

They also gave me permission to include an image of their music studio’s logo in this column.

Jiannan Ouyang, an NFT collector who dropped out of the auction after a high bid of 290 Ether (about $469,000), told me that he had decided to bid on my NFT for both personal and professional reasons. He’s a former Facebook research scientist who is now a blockchain entrepreneur, and he’s married to a journalist.

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Filed Under: BUSINESS Tagged With: Art, Auctions, Blockchain (Technology), Business, Collectors and Collections, Ethereum Foundation, Facebook, Industry, Media, Music, New York Times Neediest Cases Fund, Nonfungible Tokens (NFTs), Production, Research, Twitter, Virtual Currency

Crypto token of New York Times column sells for $560,000.

March 25, 2021 by Staff Reporter

A one-of-a-kind digital collectible item created out of a New York Times technology column sold for more than $500,000 in an auction, the first such sale in the history of the newspaper.

An image of the column — titled “Buy This Column on the Blockchain!” — was turned into a nonfungible token, or NFT, and sold in a heated auction that brought in more than 30 bids on the NFT marketplace website Foundation.

The NFT, a unique bit of digital code that is stored on the Ethereum blockchain and refers to a 14 megabyte graphic of the column hosted on a decentralized file hosting service, cannot be duplicated or counterfeited, making it potentially valuable for collectors. Some NFTs have sold for hundreds of thousands of dollars in recent weeks, with one such sale — a collection of art by the digital artist Beeple — bringing in more than $69 million at auction.

Along with the token, the winner of the auction — should they choose to identify themselves — will receive additional perks including a voice message from Michael Barbaro, the host of “The Daily” podcast. All proceeds from the auction will be donated to the Neediest Cases Fund, a Times-affiliated charity.

The winner of the auction, an NFT collector who goes by the handle @3fmusic, placed a last-minute winning bid of 350 ether, a digital currency, which translates to roughly $560,000 at Wednesday’s exchange rates. A link on the user’s profile led to the website of a Dubai-based music studio.

@3fmusic could not be reached as of Wednesday afternoon. The user appeared to be an avid collector of NFT artwork. In addition to the Times token, their collection on Foundation also includes such works as “The result of 2020,” an image of a sad-looking Kermit the Frog, and “Mushy’s Midafternoon Nap,” an image of a cartoon toadstool sitting on a log.

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Filed Under: BUSINESS Tagged With: Auctions, Currency, Music, New York, New York Times, New York Times Neediest Cases Fund, Nonfungible Tokens (NFTs), Philanthropy, Roose, Kevin, technology

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