For months, former President Donald J. Trump has promoted Truth Social, the soon-to-be-released flagship app of his fledging social media company, as a platform where free speech can thrive without the constraints imposed by Big Tech.
At least seven other social media companies have promised to do the same.
Gettr, a right-wing alternative to Twitter founded last year by a former adviser to Mr. Trump, bills itself as a haven from censorship. That’s similar to Parler — essentially another Twitter clone backed by Rebekah Mercer, a big donor to the Republican Party. MeWe and CloutHub are similar to Facebook, but with the pitch that they promote speech without restraint.
Truth Social was supposed to go live on Presidents’ Day, but the start date was recently pushed to March, though a limited test version was unveiled recently. A full rollout could be hampered by a regulatory investigation into a proposed merger of its parent company, the Trump Media & Technology Group, with a publicly traded blank-check company.
If and when it does open its doors, Mr. Trump’s app will be the newest — and most conspicuous — entrant in the tightly packed universe of social media companies that have cropped up in recent years, promising to build a parallel internet after Twitter, Facebook, Google and other mainstream platforms began to crack down on hate speech.
211 million daily active users on Twitter who see ads.
Many people who claim to crave a social network that caters to their political cause often aren’t ready to abandon Twitter or Facebook, said Weiai Xu, an assistant professor of communications at the University of Massachusetts-Amherst. So the big platforms remain important vehicles for “partisan users” to get their messages out, Mr. Xu said.
Gettr, Parler and Rumble have relied on Twitter to announce the signing of a new right-wing personality or influencer. Parler, for instance, used Twitter to post a link to an announcement that Melania Trump, the former first lady, was making its platform her “social media home.”
Alternative social media companies mainly thrive off politics, said Mark Weinstein, the founder of MeWe, a platform with 20 million registered users that has positioned itself as an option to Facebook.
certain subscription services. His start-up has raised $24 million from 100 investors.
But since political causes drive the most engagement for alternative social media, most other platforms are quick to embrace such opportunities. This month, CloutHub, which has just four million registered users, said its platform could be used to raise money for the protesting truckers of Ottawa.
Mr. Trump wasn’t far behind. “Facebook and Big Tech are seeking to destroy the Freedom Convoy of Truckers,” he said in a statement. (Meta, the parent company of Facebook, said it removed several groups associated with the convoy for violating their rules.)
Trump Media, Mr. Trump added, would let the truckers “communicate freely on Truth Social when we launch — coming very soon!”
Of all the alt-tech sites, Mr. Trump’s venture may have the best chance of success if it launches, not just because of the former president’s star power but also because of its financial heft. In September, Trump Media agreed to merge with Digital World Acquisition, a blank-check or special purpose acquisition company that raised $300 million. The two entities have raised $1 billion from 36 investors in a private placement.
But none of that money can be tapped until regulators wrap up their inquiry into whether Digital World flouted securities regulations in planning its merger with Trump Media. In the meantime, Trump Media, currently valued at more than $10 billion based on Digital World’s stock price, is trying to hire people to build its platform.