Forget about the endless drama, the bots, the abrupt reversals, the spectacle, the alleged risk to the Republic and all we hold dear. Here is the most important thing about Elon Musk’s buying Twitter: The moguls have been unleashed.
In the old days, when a tech tycoon wanted to buy something big, he needed a company to do it. Steve Case used AOL to buy Time Warner. Jeff Bezos bought Whole Foods for Amazon. Mark Zuckerberg used Facebook to buy Instagram and WhatsApp and Oculus and on and on. These were corporate deals done for the bottom line, even if they might never have happened without a famous and forceful proprietor.
Mr. Musk’s $44 billion takeover of Twitter, which finally became a reality on Thursday, six months after he agreed to the deal, is different. It is an individual buying something for himself that 240 million people around the world use regularly. While he has other investors, Mr. Musk will have absolute control over the fate of the short-message social media platform.
It’s a difficult deal to evaluate even in an industry built on deals, because this one is so unusual. It came about whimsically, impulsively. But, even by the standards of Silicon Valley, where billions are casually offered for fledging operations — and even by the wallet of Mr. Musk, on most days the richest man in the world — $44 billion is quite a chunk of change.
the midterm elections’ most prominent campaign contributor, pumping tens of millions of dollars into right-wing congressional candidates. Two of his former employees are the Republican nominees for senator in Ohio and Arizona.
Elon Musk’s Acquisition of Twitter
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A blockbuster deal. In April, Elon Musk made an unsolicited bid worth $44 billion for the social media platform, saying he wanted to turn Twitter into a private company and allow people to speak more freely on the service. Here’s how the monthslong battle that followed played out:
A surprise move. On Oct. 4, Mr. Musk proposed a deal to acquire Twitter for $44 billion, the price he agreed to pay for the company in April. On Oct. 27, the purchase was completed. Mr. Musk quickly began cleaning house, with at least four top Twitter executives — including the chief executive and chief financial officer — getting fired.
Richard Walker, a professor emeritus of economic geography at the University of California, Berkeley and a historian of Silicon Valley, sees a shift in the locus of power.
“In this new Gilded Age, we’re being battered by billionaires rather than the corporations that were the face of the 20th century,” he said. “And the tech titans are leading the way.”
bought The Washington Post for $250 million. Marc Benioff of Salesforce owns Time magazine. Pierre Omidyar of eBay developed a homegrown media empire.
Deals have been a feature of Silicon Valley as long as there has been a Silicon Valley. Often they fail, especially when the acquisition was made for technology that either quickly grew outdated or never really worked at all. At least one venerable company, Hewlett-Packard, followed that strategy and has practically faded away.
$70 billion-plus acquisition of Activision Blizzard, which is pending, has garnered a fraction of the attention despite being No. 2.
said in April after sealing the deal. “I don’t care about the economics at all.”
He cared a little more when the subsequent plunge in the stock market meant that he was overpaying by a significant amount. Analysts estimated that Twitter was worth not $44 billion but $30 billion, or maybe even less. For a few months, Mr. Musk tried to get out of the deal.
This had the paradoxical effect of bringing the transaction down to earth for spectators. Who among us has not failed to do due diligence on a new venture — a job, a house, even a relationship — and then realized that it was going to cost so much more than we had thought? Mr. Musk’s buying Twitter, and then his refusal to buy Twitter, and then his being forced to buy Twitter after all — and everything playing out on Twitter — was weirdly relatable.
Inescapable, too. The apex, or perhaps the nadir, came this month when Mr. Musk introduced a perfume called Burnt Hair, described on its website as “the Essence of Repugnant Desire.”
“Please buy my perfume, so I can buy Twitter,” Mr. Musk tweeted on Oct. 12, garnering nearly 600,000 likes. This worked, apparently; the perfume is now marked “sold out” on its site. Did 30,000 people really pay $100 each for a bottle? Will this perfume actually be produced and sold? (It’s not supposed to be released until next year.) It’s hard to tell where the joke stops, which is perhaps the point.
Evan Spiegel.
“What was unique about Twitter was that no one actually controlled it,” said Richard Greenfield, a media analyst at LightShed Partners. “And now one person will own it in its entirety.”
He is relatively hopeful, however, that Mr. Musk will improve the site, somehow. That, in turn, will have its own consequences.
“If it turns into a massive home run,” Mr. Greenfield said, “you’ll see other billionaires try to do the same thing.”
A spokesman for Mr. Angermayer, who has based his family office and other business ventures in Malta, did not respond to requests for comment.
In early 2021, Thiel Capital also became a shareholder in a Malta entity through a byzantine series of developments. The deal involved Coru, a Mexican online financial advice start-up, which has a parent company incorporated in London.
Entities controlled by Mr. Thiel and Mr. Danzeisen, his husband, were among Coru’s biggest owners, corporate filings show. The start-up needed additional funding in late 2020, but its investors could not reach an agreement to put more cash in, said two former investors. The company went into administration, the equivalent of bankruptcy.
Around that time, Mr. Thiel, Mr. Danzeisen and several other Coru investors established a company in Malta called EUM Holdings Melite Ltd., Maltese records show. That company bought Coru’s shares out of administration for about $100,000, according to British records. The records do not detail EUM’s business activities.
Now Coru is owned by EUM. Its shareholders include Mr. Thiel, Mr. Danzeisen, Richard Li — a son of Hong Kong’s richest man, Li Ka-shing — and a group with a former Nicaraguan government official and a scion of the Spanish family that made a fortune selling Lladró porcelain figurines.
Mr. Thiel began exploring Maltese citizenship around that time, said people familiar with the process. By late 2021, documents show, he was far along in the application process and retained an agency that fielded questions from the Maltese government about his businesses and political activities.
The questions included Mr. Thiel’s role with Palantir Technologies, a data analytics company he founded that works with governments and corporations, and his political activity supporting Mr. Trump.
The 2022 primaries continue to be a loyalty test for former President Trump. As for the Democrats, it’s the prospect of losing control of Congress.
On Tuesday, voters in Arizona, Kansas, Michigan, Missouri, and Washington State will take to the polls in the latest round of high-profile matchups.
Republicans in Arizona will make a major choice about the future of their party, by selecting who their nominee will be, to take on Senator Mark Kelly.
Mark Brnovich, the current Republican state Attorney General, or Blake Masters, who is endorsed by former President Trump and supported by Peter Thiel.
In the Governor’s race, facing off against Democratic Secretary of State Katie Hobbs, will it be Trump endorsed former news anchor Kari Lake or Mike Pence endorsed Karrin Taylor Robson?
In Kansas, voters will pick the Republican to face off against Democrat Laura Kelly.
And in Michigan, Governor Gretchen Whitmer will learn who her Republican challenger will be.
In Missouri, in the Republican primary to replace retiring Senator Roy Blunt, will the state’s Attorney General Eric Schmitt, former Governor Eric Greitens, or representative Vicky Hartzler be victorious, in a race The Cook Political Report ranks a “solid republican hold.”
And in Washington state, two Republican reps who voted to impeach Donald Trump in 2020 will face primary challengers.
The 2022 primaries continue to be a loyalty test for former President Trump. As for the Democrats, it’s the prospect of losing control of Congress.
For months, former President Donald J. Trump has promoted Truth Social, the soon-to-be-released flagship app of his fledging social media company, as a platform where free speech can thrive without the constraints imposed by Big Tech.
At least seven other social media companies have promised to do the same.
Gettr, a right-wing alternative to Twitter founded last year by a former adviser to Mr. Trump, bills itself as a haven from censorship. That’s similar to Parler — essentially another Twitter clone backed by Rebekah Mercer, a big donor to the Republican Party. MeWe and CloutHub are similar to Facebook, but with the pitch that they promote speech without restraint.
Truth Social was supposed to go live on Presidents’ Day, but the start date was recently pushed to March, though a limited test version was unveiled recently. A full rollout could be hampered by a regulatory investigation into a proposed merger of its parent company, the Trump Media & Technology Group, with a publicly traded blank-check company.
If and when it does open its doors, Mr. Trump’s app will be the newest — and most conspicuous — entrant in the tightly packed universe of social media companies that have cropped up in recent years, promising to build a parallel internet after Twitter, Facebook, Google and other mainstream platforms began to crack down on hate speech.
211 million daily active users on Twitter who see ads.
Many people who claim to crave a social network that caters to their political cause often aren’t ready to abandon Twitter or Facebook, said Weiai Xu, an assistant professor of communications at the University of Massachusetts-Amherst. So the big platforms remain important vehicles for “partisan users” to get their messages out, Mr. Xu said.
Gettr, Parler and Rumble have relied on Twitter to announce the signing of a new right-wing personality or influencer. Parler, for instance, used Twitter to post a link to an announcement that Melania Trump, the former first lady, was making its platform her “social media home.”
Alternative social media companies mainly thrive off politics, said Mark Weinstein, the founder of MeWe, a platform with 20 million registered users that has positioned itself as an option to Facebook.
certain subscription services. His start-up has raised $24 million from 100 investors.
But since political causes drive the most engagement for alternative social media, most other platforms are quick to embrace such opportunities. This month, CloutHub, which has just four million registered users, said its platform could be used to raise money for the protesting truckers of Ottawa.
Mr. Trump wasn’t far behind. “Facebook and Big Tech are seeking to destroy the Freedom Convoy of Truckers,” he said in a statement. (Meta, the parent company of Facebook, said it removed several groups associated with the convoy for violating their rules.)
Trump Media, Mr. Trump added, would let the truckers “communicate freely on Truth Social when we launch — coming very soon!”
Of all the alt-tech sites, Mr. Trump’s venture may have the best chance of success if it launches, not just because of the former president’s star power but also because of its financial heft. In September, Trump Media agreed to merge with Digital World Acquisition, a blank-check or special purpose acquisition company that raised $300 million. The two entities have raised $1 billion from 36 investors in a private placement.
But none of that money can be tapped until regulators wrap up their inquiry into whether Digital World flouted securities regulations in planning its merger with Trump Media. In the meantime, Trump Media, currently valued at more than $10 billion based on Digital World’s stock price, is trying to hire people to build its platform.
Trump supporter, and the venture fund of Mr. Thiel’s protégé J.D. Vance, who is running for a Senate seat from Ohio.
Rumble is also planning to go public through a merger with a special-purpose acquisition company. SPACs are shell companies created solely for the purpose of merging with an operating entity. The deal, arranged by the Wall Street firm Cantor Fitzgerald, will give Rumble $400 million in cash and a $2.1 billion valuation.
The site said in January that it had 39 million monthly active users, up from two million two years ago. It has struck various content deals, including one to provide video and streaming services to Truth Social. Representatives for Rumble did not respond to requests for comment.
removed it from their app stores and Amazon cut off web services after the riot, according to SensorTower, a digital analytics company.
John Matze, one of its founders, from his position as chief executive. Mr. Matze has said he was dismissed after a dispute with Ms. Mercer — the daughter of a wealthy hedge fund executive who is Parler’s main backer — over how to deal with extreme content posted on the platform.
Christina Cravens, a spokeswoman for Parler,said the company had always “prohibited violent and inciting content” and had invested in “content moderation best practices.”
Moderating content will also be a challenge for Truth Social, whose main star, Mr. Trump, has not been able to post messages since early 2021, when Twitter and Facebook kicked him off their platforms for inciting violence tied to the outcome of the 2020 presidential election.
With Mr. Trump as its main poster, it was unclear if Truth Social would grow past subscribers who sign up simply to read the former president’s missives, Mr. Matze said.
“Trump is building a community that will fight for something or whatever he stands for that day,” he said. “This is not social media for friends and family to share pictures.”
Mr. Thiel has attracted the most attention for two $10 million donations to the Senate candidates Blake Masters in Arizona and J.D. Vance in Ohio. Like Mr. Thiel, the men are tech investors with pedigrees from elite universities who cast themselves as antagonists to the establishment. They have also worked for the billionaire and been financially dependent on him. Mr. Masters, the chief operating officer of Thiel Capital, the investor’s family office, has promised to leave that job before Arizona’s August primary.
Mr. Thiel, who declined to comment for this article, announced last week that he would leave the board of Meta, the parent company of Facebook, which conservatives have accused of censorship. One reason for the change: He plans to focus more on politics.
A Moneyman’s Evolution
Born in West Germany and raised in South Africa and the San Francisco Bay Area, Mr. Thiel showed his provocative side at Stanford in the late 1980s. Classmates recalled Mr. Thiel, who studied philosophy and law, describing South Africa’s apartheid as a sound economic system. (A spokesman for Mr. Thiel has denied that he supported apartheid.)
Mr. Thiel also helped found The Stanford Review, a conservative campus paper that sought to provide “alternative views” to what he deemed left-wing orthodoxy.
In 1995, he co-wrote a book, “The Diversity Myth,” arguing that “the extreme focus on racism” had caused greater societal tension and acrimony. Rape, he and his co-author, David Sacks, wrote, sometimes included “seductions that are later regretted.” (Mr. Thiel has apologized for the book.)
In 1998, Mr. Thiel helped create what would become the digital payments company PayPal. He became Facebook’s first outside investor in 2004 and established the venture capital firm Founders Fund a year later. Forbes puts his fortune at $2.6 billion.
one 2009 piece, Mr. Thiel, who called himself a libertarian, wrote that he had come to “no longer believe that freedom and democracy are compatible,” arguing that American politics would always be hostile to free-market ideals, and that politics was about interfering with other people’s lives without their consent. Since then, he has hosted and attended events with white nationalists and alt-right figures.
His political giving evolved with those views. He donated lavishly to Ron Paul’s 2008 and 2012 presidential campaigns before turning to candidates who were more extreme than the Republican establishment.
In 2013, Curtis Yarvin, an entrepreneur who has voiced racist beliefs and said democracy was a destructive system of government, emailed Mr. Thiel. Mr. Yarvin wrote that Mr. Cruz, then a newly elected senator, “needs to purge every single traitor” from the Republican Party. In the email, which The Times obtained, Mr. Yarvin argued that it didn’t matter if those candidates lost general elections or cost the party control in Congress.
Mr. Thiel, who had donated to Mr. Cruz’s 2012 campaign, replied, “It’s relatively safe to support Cruz (for me) because he threatens the Republican establishment.”
Mr. Thiel used his money to fund other causes. In 2016, he was revealed as the secret funder of a lawsuit that targeted Gawker Media, which had reported he was gay. Gawker declared bankruptcy, partly from the costs of fighting the lawsuit.
proud to be a gay Republican supporting Mr. Trump. He later donated $1.25 million to the candidate.
After Mr. Trump won, Mr. Thiel was named to the president-elect’s executive transition team. At a meeting with tech leaders at Trump Tower in Manhattan in December 2016, Mr. Trump told Mr. Thiel, “You’re a very special guy.”
A month later, Mr. Thiel, a naturalized American, was revealed to have also obtained citizenship in New Zealand. That prompted a furor, especially after Mr. Trump had urged people to pledge “total allegiance to the United States.”
During Mr. Trump’s presidency, Mr. Thiel became frustrated with the administration. “There are all these ways that things have fallen short,” he told The Times in 2018.
In 2020, he stayed on the sidelines. His only notable federal election donation was to Kris Kobach, a Trump ally and former secretary of state of Kansas known for his hard-line views on immigration. (Mr. Kobach lost his primary bid for the Senate.)
Mr. Thiel’s personal priorities also changed. In 2016, he announced that he was moving from San Francisco to Los Angeles. The next year, he married a longtime boyfriend, Matt Danzeisen; they have two children.
Mr. Thiel reduced his business commitments and started pondering leaving Meta’s board, which he had joined in 2005, two of the people with knowledge of his thinking said. At an October event held by a conservative tech group in Miami, he alluded to his frustration with Facebook, which was increasingly removing certain kinds of speech and had barred Mr. Trump.
a $13 million mansion in Washington from Wilbur Ross, Mr. Trump’s commerce secretary. In October, he spoke at the event for the Federalist Society at Stanford and at the National Conservatism Conference.
He also rebuilt his relationship with Mr. Trump. Since the 2020 election, they have met at least three times in New York and at Mar-a-Lago, sometimes with Mr. Masters or Mr. Vance. And Mr. Thiel invested in Mr. McEntee’s company, which is building a dating app for conservatives called the RightStuff.
Mr. McEntee declined to answer questions about his app and said Mr. Thiel was “a great guy.” Mr. Trump’s representatives did not respond to requests for comment.
Giving to Win
Mr. Thiel’s political giving ramped up last spring with his $10 million checks to PACs supporting Mr. Vance and Mr. Masters. The sums were his biggest and the largest ever one-time contributions to a PAC backing a single candidate, according to OpenSecrets.
Like Mr. Trump in 2016, Mr. Vance and Mr. Masters lack experience in politics. Mr. Vance, the venture capitalist who wrote the best-selling memoir “Hillbilly Elegy,” met Mr. Thiel a decade ago when the billionaire delivered a lecture at Yale Law School, where Mr. Vance was a student.
Zero to One.” In 2020, Mr. Masters reported more than $1.1 million in salary from Thiel Capital and book royalties.
Mr. Vance, Mr. Masters and their campaigns did not respond to requests for comment.
Both candidates have repeated the Trumpian lie of election fraud, with Mr. Masters stating in a November campaign ad, “I think Trump won in 2020.” They have also made Mr. Thiel a selling point in their campaigns.
In November, Mr. Vance wrote on Twitter that anyone who donated $10,800 to his campaign could attend a small group dinner with him and Mr. Thiel. Mr. Masters offered the same opportunity for a meal with Mr. Thiel and raised $550,000 by selling nonfungible tokens, or NFTs, of “Zero to One”digital art that would give holders “access to parties with me and Peter.”
a 20-minute speech at the National Conservatism Conference in October, he said nationalism was “a corrective” to the “brain-dead, one-world state” of globalism. He also blasted the Biden administration.
“We have the zombie retreads just busy rearranging the deck chairs,” he said. “We need dissident voices more than ever.”
