commercial breaks on terrestrial stations.

Product placement is not likely to disappear, though.

Mr. Clark said that terrestrial advertising was too expensive and that those stations didn’t reach Subway’s desired young customer base, who frequently stream episodes on their phones.

Besides, the practice of product placement has already become a plot point.

On the show “Because This Is My First Life,” the lead character dreams of becoming a television writer. When she lands a job in the industry, her assignment is to jam product placements into the scripts of popular Korean dramas.

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