David Dobrik, 24, is one of the best-known YouTubers in Hollywood. He made a name for himself on Vine, the short-form video app that created a generation of online stars. Then he moved on to YouTube, where he and a group of friends known as the Vlog Squad began sharing fast-paced comedic content, often involving stunts.
Since 2014, he’s amassed more than 18 million subscribers on his primary YouTube channel.
But an investigation by Kat Tenbarge at Insider published this week, detailing sexual assault allegations against a former Vlog Squad member, led many viewers to angrily re-evaluate Mr. Dobrik’s work and their fandom. Now it’s challenging the success of his growing empire.
On Friday, a spokesperson for HelloFresh, one of his sponsors, said: “We can confirm that we are no longer working with David Dobrik or any member of the Vlog Squad and do not have any plans to work with them again in the future.”
“We’ve made the decision to end our relationship and cancel all planned activity,” said a representative for Dollar Shave Club. A spokesperson for EA Sports, which once gave Mr. Dobrik a Lamborghini, said the company “can confirm we are not currently working with him nor do we have any plans to in future.”
reviewing” the company’s partnership.
In 2018, Mr. Dobrik posted a video on his YouTube channel called “SHE SHOULD NOT HAVE PLAYED WITH FIRE!!” It showed footage of young women socializing with Mr. Dobrik and members of the Vlog Squad as the men joked about having sexual encounters with them. Later, one of the men, Dom Zeglaitis, recounts having sex with one of them.
That woman told Insider that she was incapacitated by alcohol during the course of the evening and described the experience as rape. Her account was corroborated by at least one other woman who was present.
The woman confirmed her story to The New York Times and provided pictures, texts and video from the evening to corroborate her account.
“We’re going to jail,” Mr. Dobrik said at the end of the video.
The woman reached out to Mr. Zeglaitis to ask that the video be removed; it was, after receiving more than five million views.
video addressing the story on Tuesday.
“I wanted to come on here real quick and address some conversations that are going on on the internet,” Mr. Dobrik said in the video, titled “Let’s talk.” It was posted to a secondary channel that has about a tenth of the followers of his main channel.
Mr. Dobrik said in the video that “consent is something that’s super, super important to me.” He added that he seeks approval from everyone who appears in his videos and will take videos down if those featured in them no longer want to be included.