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Stephen Hayes

Can CNN’s Hiring Spree Get People to Pay for Streaming News?

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A couple of months ago, CNN’s forthcoming streaming channel was perceived as little more than a curiosity in the television news business: just another cable dinosaur trying to make the uneasy transition into the digital future.

In fact, the plan to start CNN+, which is expected to go live by late March, amounted to a late arrival to the subscription-based streaming party, more than three years after Fox News launched Fox Nation.

Then the hirings began.

In December, Chris Wallace, Fox News’s most decorated news anchor, said he was leaving his network home of 18 years for CNN+. Next came Audie Cornish, the popular co-host of “All Things Considered” on NPR, who said in January that she was leaving public radio to host a weekly streaming show.

notably violent language in urging a gathering of conservatives to publicly confront Dr. Anthony Fauci.

  • Jan. 6 Texts: Three prominent Fox News hosts — Laura Ingraham, Sean Hannity and Brian Kilmeade — texted Mark Meadows during the Jan. 6 riot urging him to tell Donald Trump to try to stop it.
  • Chris Wallace Departs: The anchor’s announcement that he was leaving Fox News for CNN came as right-wing hosts have increasingly set the channel’s agenda.
  • Contributors Quit: Jonah Goldberg and Stephen Hayes quit the network in protest over Tucker Carlson’s “Patriot Purge” special.

    • He is gambling that CNN+ can entice new viewers — and bring back some old ones. CNN’s traditional broadcast viewership has dropped significantly from a year ago, thanks to a post-Trump slump and waning audience interest, and the network recently fired its top-rated anchor, Chris Cuomo, amid an ethics scandal.

    Mr. Zucker is turning to a strategy honed during his days as the executive producer of NBC’s “Today” show in the 1990s, mixing hard news with a heavy dose of lifestyle coverage and tips on how to bake a pear cobbler. In marketing materials, CNN+ has urged viewers to “grab a coffee” while flipping on shows promoted as “never finicky” and “the silver lining beyond today’s toughest headlines.”

    struggled to find success with shows that riff on current events. One Netflix executive conceded in 2019 that topical programming was “a challenge” when it came to on-demand, watch-at-your-own-pace streamers.

    Symone D. Sanders, a former adviser to President Biden. (NBC News also has separate digital offerings for hard news and lifestyle coverage.)

    For news executives, finding a winning formula in the streaming game is now an urgent priority.

    Streaming has supplanted cable as the main home delivery system for entertainment, often on the strength of addictive series like “Squid Game.” For a while, though, old-fashioned cable news clung on, with CNN, MSNBC and Fox News attracting record audiences in recent years. In case of emergency — a pandemic, civil unrest, a presidential election, a Capitol riot — viewers still tuned in en masse.

    After former President Donald J. Trump left office, news ratings nose-dived and cable subscriptions continued to plummet — an estimated four million households dropped their paid TV subscriptions last year, according to the research firm MoffettNathanson.

    Fox Nation and CNN+ both rely on a business model dependent on paid subscriptions, hence the efforts by both to generate a wide variety of programming.

    “A subscriber every month only has to find one thing that they want,” Mr. Zucker said in the interview. “We don’t need the subscriber to be interested in everything we’re offering, but they need to be interested in something.”

    Mr. Zucker said CNN+ was aiming at three buckets of potential subscribers. He is seeking to entice loyal CNN viewers into paying for streaming programs featuring hosts familiar from the cable channel: Anderson Cooper will have two, including one on parenting; Fareed Zakaria is helming a show examining historical events; and Jake Tapper will host “Jake Tapper’s Book Club,” in which he interviews authors.

    The other would-be subscribers, Mr. Zucker said, are news and documentary fans who want more nonfiction television, as well as younger people who don’t pay for cable.

    CNN, though, is not ignoring the needs of its flagship cable network, which ranked third last year behind Fox News and MSNBC in total audience.

    Mr. Zucker recently reached out to representatives for Gayle King, the star CBS News anchor, about the prospect of her taking over the weekday 9 p.m. hour on CNN, said two people with knowledge of the approach. CNN has not named a permanent anchor for the prime-time slot since Mr. Cuomo was fired in December after revelations that he assisted with the efforts of his brother, former Gov. Andrew M. Cuomo of New York, to fend off sexual harassment allegations.

    CNN+ is also expected to include the breaking news and political coverage that CNN viewers are accustomed to — a feature that could pose difficulties for the network down the road. CNN commands a high price from cable distributors, who may cry foul if CNN+ includes too much news programming that potentially competes with the cable offering. For instance, Wolf Blitzer, the host of “The Situation Room” on CNN at 6 p.m., will also appear on CNN+ to anchor a “traditional evening news show with a sleek, modern twist.”

    CNN’s parent company, WarnerMedia, which is on the verge of a megamerger with Discovery Inc., appears willing to take the risk. The company is placing a significant financial bet on CNN+, budgeting for 500 additional employees, including producers, reporters, engineers and programmers, said Andrew Morse, CNN’s chief digital officer. The company is also renting an additional floor of its headquarters in Midtown Manhattan to accommodate the hires.

    “What we’re building at CNN+ is not a side hustle,” Mr. Morse said.

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    Fox News Hosts Sent Texts to Meadows Urging Trump to Act as Jan. 6 Attack Unfolded

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    Three prominent Fox News anchors sent concerned text messages on Jan. 6 to Mark Meadows, the last chief of staff for President Donald J. Trump, urging him to persuade the president to take the riot seriously and to make an effort to stop it.

    The texts were made public on Monday, shortly before the House committee scrutinizing the Jan. 6 attack on the Capitol voted 9-0 in favor of recommending that Mr. Meadows be charged with contempt of Congress. Representative Liz Cheney, Republican of Wyoming, read the text messages aloud.

    The texts, part of a trove of 9,000 documents that Mr. Meadows had turned over before he stopped cooperating with the inquiry, were sent to the former White House chief of staff by Laura Ingraham, the host of the nighttime show “The Ingraham Angle”; Sean Hannity, a longtime prime-time host who once appeared onstage with Mr. Trump at a campaign rally; and Brian Kilmeade, a host of the morning show “Fox & Friends.”

    “Mark, the president needs to tell people in the Capitol to go home,” Ms. Ingraham wrote. “This is hurting all of us. He is destroying his legacy.”

    the false theory that members of antifa were involved.

    “From a chaotic Washington tonight, earlier today the Capitol was under siege by people who can only be described as antithetical to the MAGA movement,” Ms. Ingraham said on the Jan. 6 episode. “Now, they were likely not all Trump supporters, and there are some reports that antifa sympathizers may have been sprinkled throughout the crowd.”

    Ms. Ingraham went on to cite “legitimate concerns about how these elections were conducted,” while adding that any dissatisfaction with the vote should not have resulted in violence.

    Mr. Hannity, a onetime informal adviser to Mr. Trump, condemned the attack, saying at the top of his Jan. 6 show, “Today’s perpetrators must be arrested and prosecuted to the full extent of the law.” He also said that the nation must do more to protect law enforcement and political representatives.

     Mr. Trump to keep personal records secret and the indictment of Stephen K. Bannon for contempt of Congress, here’s a breakdown of executive privilege:

    Last month, Tucker Carlson, the Fox News host with the largest audience, produced a three-part documentary, “Patriot Purge,” for the Fox Nation streaming platform that contained the false claim that the Jan. 6 attack was a “false flag” operation meant to demonize the political right.

    More than 500 people have been arrested in relation to the pro-Trump riot at the Capitol. Mr. Carlson falsely claimed in the documentary that “Jan. 6 is being used as a pretext to strip millions of Americans — disfavored Americans — of their core constitutional rights.”

    Chris Wallace, the longtime anchor, resigned from Fox News on Sunday after 18 years to take a job at CNN. Before his abrupt exit, he expressed concern about the documentary in talks with management.

    Two longtime Fox News contributors, the conservative commentators Jonah Goldberg and Stephen Hayes, quit last month in protest of the Carlson special, calling it “totally outrageous” and saying that it “will lead to violence.”

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    Tucker Carlson’s ‘Patriot Purge’ Special Leads Two Fox News Contributors to Quit

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    For his part, Mr. Goldberg said he has been thinking about William F. Buckley, the late founder of National Review, who saw as part of his mission “imposing seriousness on conservative arguments” and purging some extreme fringe groups, including the John Birch Society, from the right.

    “Whether it’s ‘Patriot Purge’ or anti-vax stuff, I don’t want it in my name, and I want to call it out and criticize it,” Mr. Goldberg said. “I don’t want to feel like I am betraying a trust that I had by being a Fox News contributor. And I also don’t want to be accused of not really pulling the punches. And then this was just an untenable tension for me.”

    Now, their views have put them outside the current Republican mainstream, or at least outside what mainstream right-wing institutions and politicians are willing to say out loud. But while in recent years both appeared occasionally on the evening show “Special Report” and on “Fox News Sunday,” which the network classifies as news, it’s been years since they were welcome on Fox’s prime time, and Mr. Goldberg clashed bitterly with the prime-time host Sean Hannity in 2016. (Mr. Hayes and Mr. Goldberg emailed their readers Sunday to announce their departure.)

    Despite the former contributors’ hopes, Fox’s programming has hewed to Mr. Trump’s line, as have its personnel moves. The network, for instance, fired the veteran political editor who accurately projected Mr. Biden’s victory in the key state of Arizona on election night, and has hired the former Trump White House press secretary Kayleigh McEnany.

    Mr. Hayes and Mr. Goldberg are the first members of Fox’s payroll to resign over “Patriot Purge,” but others have signaled their unhappiness. Geraldo Rivera, a Fox News correspondent since 2001, captured the difficulty of internal dissent at the network when he voiced cautious criticism of Mr. Carlson and “Patriot Purge” to my colleague Michael Grynbaum. “I worry that — and I’m probably going to get in trouble for this — but I’m wondering how much is done to provoke, rather than illuminate,” he said.

    On air, two programs with smaller audiences than Mr. Carlson’s scrambled after his special to rebut the false theories presented in “Patriot Purge.” “Special Report” called in a former C.I.A. officer on Oct. 29 to debunk “false flag” theories. And on “Fox News Sunday,” Chris Wallace turned the same question over to one of Mr. Trump’s few foes in the Republican congressional delegation, Representative Liz Cheney of Wyoming.

    Mr. Carlson called Mr. Hayes’s and Mr. Goldberg’s resignations “great news” in a telephone interview on Sunday. “Our viewers will be grateful.”

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