privacy changes from Apple that have hampered its ability to measure the effectiveness of ads on iPhones. TikTok, the Chinese-owned video app, has stolen young audiences from Meta’s core apps like Instagram and Facebook. These challenges are coinciding with a brutal macroeconomic environment, which has pushed Apple, Google, Microsoft and Twitter to freeze or slow hiring.

a memo last month, Chris Cox, Meta’s chief product officer, said the economic environment called for “leaner, meaner, better executing teams.”

In an employee meeting around the same time, Mr. Zuckerberg said he knew that not everyone would be on board for the changes. That was fine, he told employees.

“I think some of you might decide that this place isn’t for you, and that self-selection is OK with me,” Mr. Zuckerberg said. “Realistically, there are probably a bunch of people at the company who shouldn’t be here.”

Another memo circulated internally among workers this month was titled “Operating With Increased Intensity.” In the memo, a Meta vice president said managers should begin to “think about every person on their team and the value they are adding.”

“If a direct report is coasting or a low performer, they are not who we need; they are failing this company,” the memo said. “As a manager, you cannot allow someone to be net neutral or negative for Meta.”

investment priorities” for the company in the second half of this year.

other prototypes. Bloomberg reported earlier on the smart watch.

posted an update to his Facebook profile, noting some coming changes in the app. Facebook would start pushing people into a more video-heavy feed with more suggested content, emulating how TikTok operates.

Meta has been investing heavily in video and discovery, aiming to beef up its artificial intelligence and to improve “discovery algorithms” that suggest engaging content to users without them having to work to find it.

In the past, Facebook has tested major product updates with a few English-speaking audiences to see how they perform before rolling them out more widely. But, this time, the 2.93 billion people around the world who use the social networking app will receive the update simultaneously.

It is a sign, some Meta employees said, of just how much Mr. Zuckerberg means business.

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Apple Sees Virtual-Reality Headset as Its Next Big Thing

Apple’s development of virtual-reality content and software tools is central to creating experiences that give its future headset purpose. Its last major new product, the Apple Watch, was launched with about 3,000 apps but struggled to take off because tech reviewers said few of those apps were useful. Similar shortcomings have dogged Meta’s Quest virtual-reality headset, which surpassed 10 million sales last year, because many view it as a gaming device.

From its original Macintosh to its iPad, Apple has pursued products that attract a broad swath of potential customers and have an array of uses. It sold an estimated 240 million iPhones last year, accounting for about half of its $366 billion in total sales. To make the headset worthwhile, analysts said, it will need to have utilities that transcend the niche world of video games.

Tim Cook, Apple’s chief executive, has been talking about the potential of augmented reality for years. In 2016, he told investors that the company was investing heavily in it and considered it a “great commercial opportunity.” Around that time, many employees on Apple’s campus were reading “Ready Player One,” a futuristic novel about virtual reality, and talking about the possibilities of creating Apple’s own mixed-reality world.

Apple hired an engineer from Dolby Technologies, Mike Rockwell, and tasked him with leading the effort. His early efforts to create an augmented-reality product were hobbled by weak computing power, two people familiar with the project said. Continuing challenges with its battery power have forced Apple to postpone its release until next year, those people said.

The augmented-reality initiative has been divisive inside Apple. At least two members of its industrial design team said they had left the company, in part, because they had some concerns about developing a product that might change the way people interact with one another. Such sensitivities have increased inside the company amid rising public concern about children’s screen time.

With Mr. Rockwell at the helm, the product would be one of the first to come out of Apple led by its engineering team rather than its co-founder Steve Jobs, who died in 2011, and its former design chief, Jony Ive, who left the company in 2019. The Apple Watch project was led by Mr. Ive and his designers, who defined how it looked, operated and was marketed.

Mr. Favreau’s programming shows how Apple is trying to differentiate its product from Meta’s. It also illustrates how the company is tapping into the relationships it has cultivated in Hollywood since starting Apple TV+ in 2019.

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

How Facebook Is Morphing Into Meta

Mr. Zuckerberg has since turned to Mr. Bosworth for major initiatives. In 2012, Mr. Bosworth was given the task of building out Facebook’s mobile advertising products. After management issues at the Oculus virtual reality division, Mr. Zuckerberg dispatched Mr. Bosworth in August 2017 to take over the initiative. The virtual reality business was later rebranded Reality Labs.

In October, the company said it would create 10,000 metaverse-related jobs in the European Union over the next five years. That same month, Mr. Zuckerberg announced he was changing Facebook’s name to Meta and pledged billions of dollars to the effort.

Reality Labs is now at the forefront of the company’s shift to the metaverse, employees said. Workers in products, engineering and research have been encouraged to apply to new roles there, they said, while others have been elevated from their jobs in social networking divisions to lead the same functions with a metaverse emphasis.

Of the more than 3,000 open jobs listed on Meta’s website, more than 24 percent are now for roles in augmented or virtual reality. The jobs are in cities including Seattle, Shanghai and Zurich. One job listing for a “gameplay engineering manager” for Horizon, the company’s free virtual reality game, said the candidate’s responsibilities would include imagining new ways to experience concerts and conventions.

Internal recruitment for the metaverse ramped up late last year, three Meta engineers said, with their managers mentioning job openings on metaverse-related teams in December and January. Others who didn’t get on board with the new mission left. One former employee said he resigned after feeling like his work on Instagram would no longer be of value to the company; another said they did not think Meta was best placed for creating the metaverse and was searching for a job at a competitor.

Meta also lured away dozens of employees from companies like Microsoft and Apple, two people with knowledge of the moves said. In particular, Meta hired from those companies’ divisions that worked on augmented reality products, like Microsoft’s Hololens and Apple’s secretive augmented reality glasses project.

Representatives for Microsoft and Apple declined to comment. Bloomberg and The Wall Street Journal previously reported on some of the personnel moves.

View Source

>>> Don’t Miss Today’s BEST Amazon Deals! <<<<

Meet Virtual Reality, Your New Physical Therapist

The company has all of its programs registered with the F.D.A., said Eran Orr, founder and chief executive.

Not all the programs offered for V.R. rehab are games; some clinics allow a patient to virtually practice real-life skills they may have trouble doing, such as grocery shopping or dishwashing.

To really push the use of virtual reality for physical and occupational therapy, “we’ll need to build a body of evidence that shows it’s effective, how we pay for it and how we can develop it in a way that’s easy to use,” said Matthew Stoudt, chief executive and a founder of Applied VR, which supplies therapeutic virtual reality. “We have to be able to demonstrate that we can bring down the cost of care, not just add to the cost paradigm.”

While research specifically on V.R. use in physical and occupational therapy is in the early stages, an analysis of 27 studies, conducted by Matt C. Howard, an assistant professor of marketing and quantitative methods at the University of South Alabama, found that V.R. therapy is, in general, more effective than traditional programs.

“Does it mean V.R. is better for everything? Of course not,” he said in an interview. “And there’s a lot we still don’t know about V.R. rehab.”

Much of the research uses small samples with varying degrees of rigor, and more needs to be studied about how a patient’s activity in the virtual world translates into improved performance in the physical world, said Danielle Levac, an assistant professor in the department of physical therapy, movement and rehabilitation sciences at Northeastern University. Professor Levac researches the rational for using virtual reality systems in pediatric rehabilitation; many of the children she works with have cerebral palsy.

“We have to consider the downside of a lack of one-on-one contact with therapists,” she said. “I view V.R. as a tool that has a lot of potential, but we should keep in mind it should fit in — and not replace — an overall program of care.”

View Source