WASHINGTON — The Federal Trade Commission on Wednesday filed for an injunction to block Meta, the company formerly known as Facebook, from buying a virtual reality company called Within, potentially limiting the company’s push into the so-called metaverse and signaling a shift in how the agency is approaching tech deals.
The antitrust lawsuit is the first under Lina Khan, the commission’s chair and a leading progressive critic of corporate concentration, against one of the tech giants. Ms. Khan has argued that regulators must stop competition and consumer protection violations when it comes to the bleeding edge of technology, including virtual and augmented reality, and not just in areas where the companies have already become behemoths.
The F.T.C.’s request for an injunction puts Ms. Khan on a collision course with Mark Zuckerberg, Meta’s chief executive, who is also named as a defendant in the request. He has poured billions of dollars into building products for virtual and augmented reality, betting that the immersive world of the metaverse is the next technology frontier. The lawsuit could crimp those ambitions.
in its lawsuit, which was filed in the U.S. District Court for the Northern District of California. “Instead, it chose to buy” a top company in what the government called a “vitally important” category.
attack on innovation and that the agency was “sending a chilling message to anyone who wishes to innovate in V.R.”
Meta had said it would acquire Within, which produces the highly popular fitness app called Supernatural, last year for an undisclosed sum. The company has promoted its virtual reality headsets for fitness and health purposes.
The F.T.C.’s lawsuit is highly unusual and pushes the boundaries of antitrust law. Regulators mostly focus on deals between large companies in large markets, rather than their acquisitions of small start-ups in nascent tech areas. Courts have also been skeptical applying antitrust law to block mergers based on the hypothetical that the two companies involved would later become competitors if the deal was blocked.
Instagram, the photo-sharing app that has since grown to more than one billion regular users. Instagram has helped Meta dominate the market on social photo sharing, though other start-ups have sprung up since.
lawsuit against Facebook that argued the company shut down nascent competition through acquisitions. The Justice Department has also sued Google over whether the company abused a monopoly over online search.
More cases could be coming. The F.T.C. is investigating whether Amazon has violated antitrust laws, and the Justice Department has inquiries into Google’s dominance over advertising technology and into Apple’s App Store policies.
For Mr. Zuckerberg, the F.T.C. lawsuit is a setback. He has been pushing Meta away from its roots in social networking as its apps, like Facebook and Instagram, face more competition amid stumbles in privacy and content moderation. Instead, he has bet on the metaverse.
Mr. Zuckerberg has reassigned employees and put a top lieutenant in charge of metaverse efforts. He has also authorized executives to pursue some of the most popular games in the V.R. space. In 2019, Facebook purchased Beat Games, makers of the hit title Beat Saber, one of the top V.R. games on the Oculus platform. He has also authorized the purchase of roughly half a dozen other virtual reality or gaming studios over the past three years.
The F.T.C. filed suit on Wednesday hours before Meta reported its first decline in quarterly revenue since it went public in 2012. The company has recently trimmed employee perks and reined in spending amid uncertain economic conditions. John Newman, the deputy director of the F.T.C.’s Bureau of Competition, said the agency acted on the Within deal because Meta was “trying to buy its way to the top.” The company already owned a best-selling virtual reality fitness app, he said, but then chose to acquire Within’s Supernatural app “to buy market position.” He said the deal was “an illegal acquisition, and we will pursue all appropriate relief.”
The F.T.C.’s vote to authorize the filing was split 3 to 2. Christine Wilson, a Republican commissioner at the agency, said she was one of the two votes against the lawsuit. She declined to comment onher reasoning.
The F.T.C. said in its request that asking for an injunction was sometimes a prelude to filing a complaint against a merger, which could embroil Meta and the agency in a lengthy trial and appeals process. A F.T.C. spokeswoman said the agency had not filed such a complaint and declined to comment further on the agency’s strategy.
Ms. Khan, 33, who was appointed by President Biden last year to acclaim from the left, has tried to make good on expansive promises to rein in corporate power. She became prominent after she wrote an article in law school in 2017 criticizing Amazon. As F.T.C. chair, she has called for regulators to vigorously enforce antitrust laws and has said she may craft sweeping online privacy rules that would implicate Silicon Valley companies.
The lawsuit drew praise from Ms. Khan’s allies. Sandeep Vaheesan, the legal director of the Open Markets Institute, a liberal think tank, said in a statement that the lawsuit was a “step toward making building, not buying, the norm for Facebook.”
But tech industry allies assailed Ms. Khan’s actions. Adam Kovacevich, the chief executive of Chamber of Progress, an industry group funded partly by Meta, said that with the new lawsuit, “the agency is more focused on getting headlines than results.” He said Meta “isn’t any closer than pickleball or synchronized swimming are to locking up the fitness market.”
Meta said in a blog post that the F.T.C. would fail to prove that the Within deal would “substantially lessen competition,” which is the bar that is typically set to block a deal under federal antitrust law.
In its lawsuit, the F.T.C. said that if Meta bought Within’s Supernatural, it would no longer have an incentive to improve Beat Saber, the virtual reality fitness game it already owns. But Nikhil Shanbhag, an associate general counsel for Meta, said in the blog post that the games weren’t competitors.
“Beat Saber is a game people play to have fun and it has many competitors,” he said. “Supernatural couldn’t be more different.”
SAN FRANCISCO — Mark Zuckerberg, the founder and chief executive of the company formerly known as Facebook, called his top lieutenants for the social network to a last-minute meeting in the San Francisco Bay Area this month. On the agenda: a “work-athon” to discuss the road map for improving the main Facebook app, including a revamp that would change how users browse the service.
For weeks beforehand, Mr. Zuckerberg had sent his executives messages about the overhaul, pressing them to increase the velocity and execution of their work, people with knowledge of the matter said. Some executives — who had to read a 122-page slide deck about the changes — were beginning to sweat at the unusual level of intensity, they said.
Facebook’s leaders flew in from around the world for the summit, the people said, and Mr. Zuckerberg and the group pored over each slide. Within days, the team unveiled an update to the Facebook app to better compete with a top rival, TikTok.
trimmed perks, reshuffled his leadership team and made it clear he would cut low-performing employees. Those who are not on board are welcome to leave, he has said. Managers have sent out memos to convey the seriousness of the approach — one, which was shared with The New York Times, had the title “Operating With Increased Intensity.”
the so-called metaverse. Across Silicon Valley, he and other executives who built what many refer to as Web 2.0 — a more social, app-focused version of the internet — are rethinking and upending their original vision after their platforms were plagued by privacy stumbles, toxic content and misinformation.
The moment is reminiscent of other bet-the-company gambles, such as when Netflix killed off its DVD-mailing business last decade to focus on streaming. But Mr. Zuckerberg is making these moves as Meta’s back is against the wall. The company is staring into the barrel of a global recession. Competitors like TikTok, YouTube and Apple are bearing down.
And success is far from guaranteed. In recent months, Meta’s profits have fallen and revenue has slowed as the company has spent lavishly on the metaverse and as the economic slowdown has hurt its advertising business. Its stock has plunged.
“When Mark gets super focused on something, it becomes all hands on deck within the company,” said Katie Harbath, a former Facebook policy director and the founder of Anchor Change, a consulting firm that works on tech and democracy issues. “Teams will quickly drop other work to pivot to the issue at hand, and the pressure is intense to move fast to show progress.”
Andrew Bosworth, who is known as Boz, to chief technology officer, leading hardware efforts for the metaverse. He promoted other loyalists, too, including Javier Olivan, the new chief operating officer; Nick Clegg, who became president of global affairs; and Guy Rosen, who took on a new role of chief information security officer.
In June, Sheryl Sandberg, who was Mr. Zuckerberg’s No. 2 for 14 years, said she would step down this fall. While she spent more than a decade building Facebook’s advertising systems, she was less interested in doing the same for the metaverse, people familiar with her plans have said.
Mr. Zuckerberg has moved thousands of workers into different teams for the metaverse, training their focus on aspirational projects like hardware glasses, wearables and a new operating system for those devices.
“It’s an existential bet on where people over the next decade will connect, express and identify with one another,” said Matthew Ball, a longtime tech executive and the author of a book on the metaverse. “If you have the cash, the engineers, the users and the conviction to take a swing at that, then you should.”
But the efforts are far from cheap. Facebook’s Reality Labs division, which is building augmented and virtual reality products, has dragged down the company’s balance sheet; the hardware unit lost nearly $3 billion in the first quarter alone.
privacy changes from Apple that have hampered its ability to measure the effectiveness of ads on iPhones. TikTok, the Chinese-owned video app, has stolen young audiences from Meta’s core apps like Instagram and Facebook. These challenges are coinciding with a brutal macroeconomic environment, which has pushed Apple, Google, Microsoft and Twitter to freeze or slow hiring.
a memo last month, Chris Cox, Meta’s chief product officer, said the economic environment called for “leaner, meaner, better executing teams.”
In an employee meeting around the same time, Mr. Zuckerberg said he knew that not everyone would be on board for the changes. That was fine, he told employees.
“I think some of you might decide that this place isn’t for you, and that self-selection is OK with me,” Mr. Zuckerberg said. “Realistically, there are probably a bunch of people at the company who shouldn’t be here.”
Another memo circulated internally among workers this month was titled “Operating With Increased Intensity.” In the memo, a Meta vice president said managers should begin to “think about every person on their team and the value they are adding.”
“If a direct report is coasting or a low performer, they are not who we need; they are failing this company,” the memo said. “As a manager, you cannot allow someone to be net neutral or negative for Meta.”
investment priorities” for the company in the second half of this year.
other prototypes. Bloomberg reported earlier on the smart watch.
posted an update to his Facebook profile, noting some coming changes in the app. Facebook would start pushing people into a more video-heavy feed with more suggested content, emulating how TikTok operates.
Meta has been investing heavily in video and discovery, aiming to beef up its artificial intelligence and to improve “discovery algorithms” that suggest engaging content to users without them having to work to find it.
In the past, Facebook has tested major product updates with a few English-speaking audiences to see how they perform before rolling them out more widely. But, this time, the 2.93 billion people around the world who use the social networking app will receive the update simultaneously.
It is a sign, some Meta employees said, of just how much Mr. Zuckerberg means business.
Mark Zuckerberg, Facebook’s chief executive, made securing the 2020 U.S. election a top priority. He met regularly with an election team, which included more than 300 people from across his company, to prevent misinformation from spreading on the social network. He asked civil rights leaders for advice on upholding voter rights.
The core election team at Facebook, which was renamed Meta last year, has since been dispersed. Roughly 60 people are now focused primarily on elections, while others split their time on other projects. They meet with another executive, not Mr. Zuckerberg. And the chief executive has not talked recently with civil rights groups, even as some have asked him to pay more attention to the midterm elections in November.
Safeguarding elections is no longer Mr. Zuckerberg’s top concern, said four Meta employees with knowledge of the situation. Instead, he is focused on transforming his company into a provider of the immersive world of the metaverse, which he sees as the next frontier of growth, said the people, who were not authorized to speak publicly.
hearings on the Jan. 6 Capitol riot have underlined how precarious elections can be. And dozens of political candidates are running this November on the false premise that former President Donald J. Trump was robbed of the 2020 election, with social media platforms continuing to be a key way to reach American voters.
2000 Mules,” a film that falsely claims the 2020 election was stolen from Mr. Trump, was widely shared on Facebook and Instagram, garnering more than 430,000 interactions, according to an analysis by The New York Times. In posts about the film, commenters said they expected election fraud this year and warned against using mail-in voting and electronic voting machines.
$44 billion sale to Elon Musk, three employees with knowledge of the situation said. Mr. Musk has suggested that he wants fewer rules about what can and cannot be posted on the service.
barred Mr. Trump from its platforms after the riot at the U.S. Capitol on Jan. 6, 2021, has worked over the years to limit political falsehoods on its sites. Tom Reynolds, a Meta spokesman, said the company had “taken a comprehensive approach to how elections play out on our platforms since before the U.S. 2020 elections and through the dozens of global elections since then.”
recently raised doubts about the country’s electoral process. Latvia, Bosnia and Slovenia are also holding elections in October.
“People in the U.S. are almost certainly getting the Rolls-Royce treatment when it comes to any integrity on any platform, especially for U.S. elections,” said Sahar Massachi, the executive director of the think tank Integrity Institute and a former Facebook employee. “And so however bad it is here, think about how much worse it is everywhere else.”
Facebook’s role in potentially distorting elections became evident after 2016, when Russian operatives used the site to spread inflammatory content and divide American voters in the U.S. presidential election. In 2018, Mr. Zuckerberg testified before Congress that election security was his top priority.
banning QAnon conspiracy theory posts and groups in October 2020.
Around the same time, Mr. Zuckerberg and his wife, Priscilla Chan, donated $400 million to local governments to fund poll workers, pay for rental fees for polling places, provide personal protective equipment and cover other administrative costs.
The week before the November 2020 election, Meta also froze all political advertising to limit the spread of falsehoods.
But while there were successes — the company kept foreign election interference off the platform — it struggled with how to handle Mr. Trump, who used his Facebook account to amplify false claims of voter fraud. After the Jan. 6 riot, Facebook barred Mr. Trump from posting. He is eligible for reinstatement in January.
Frances Haugen, a Facebook employee turned whistle-blower, filed complaints with the Securities and Exchange Commission accusing the company of removing election safety features too soon after the 2020 election. Facebook made growth and engagement its priorities over security, she said.
fully realized digital world that exists beyond the one in which we live. It was coined by Neal Stephenson in his 1992 novel “Snow Crash,” and the concept was further explored by Ernest Cline in his novel “Ready Player One.”
The future. Many people in tech believe the metaverse will herald an era in which our virtual lives will play as important a role as our physical realities. Some experts warn that it could still turn out to be a fad or even dangerous.
Mr. Zuckerberg no longer meets weekly with those focused on election security, said the four employees, though he receives their reports. Instead, they meet with Nick Clegg, Meta’s president of global affairs.
Several civil right groups said they had noticed Meta’s shift in priorities. Mr. Zuckerberg isn’t involved in discussions with them as he once was, nor are other top Meta executives, they said.
“I’m concerned,” said Derrick Johnson, president of the National Association for the Advancement of Colored People, who talked with Mr. Zuckerberg and Sheryl Sandberg, Meta’s chief operating officer, ahead of the 2020 election. “It appears to be out of sight, out of mind.” (Ms. Sandberg has announced that she will leave Meta this fall.)
wrote a letter to Mr. Zuckerberg and the chief executives of YouTube, Twitter, Snap and other platforms. They called for them to take down posts about the lie that Mr. Trump won the 2020 election and to slow the spread of election misinformation before the midterms.
Yosef Getachew, a director at the nonprofit public advocacy organization Common Cause, whose group studied 2020 election misinformation on social media, said the companies had not responded.
“The Big Lie is front and center in the midterms with so many candidates using it to pre-emptively declare that the 2022 election will be stolen,” he said, pointing to recent tweets from politicians in Michigan and Arizona who falsely said dead people cast votes for Democrats. “Now is not the time to stop enforcing against the Big Lie.”
KHERSON REGION, Ukraine — Since Russia invaded, NATO nations have upgraded Ukraine’s arsenal with increasingly sophisticated tools, with more promised, like the advanced multiple-launch rocket systems pledged by the United States and Britain.
But training soldiers how to use the equipment has become a significant and growing obstacle — one encountered daily by Junior Sgt. Dmytro Pysanka and his crew, operating an aged antitank gun camouflaged in netting and green underbrush in southern Ukraine.
Peering through the sight attached to the gun, Sergeant Pysanka is greeted with a kaleidoscope of numbers and lines that, if read correctly, should give him the calculations needed to fire at Russian forces. However, errors are common in the chaos of battle.
More than a month ago, the commanders of his frontline artillery unit secured a far more advanced tool: a high-tech, Western-supplied laser range finder to help with targeting.
But there’s a hitch: Nobody knows how to use it.
“It’s like being given an iPhone 13 and only being able to make phone calls,” said Sergeant Pysanka, clearly exasperated.
The range finder, called a JIM LR, is like a pair of high-tech binoculars and likely part of the tranche of equipment supplied by the United States, said Sergeant Pysanka.
It may seem like a perfect choice to help make better use of the antitank gun, built in 1985. It can see targets at night and transmit their distance, compass heading and GPS coordinates. Some soldiers learned enough to operate the tool, but then rotated elsewhere in recent days, leaving the unit with an expensive paperweight.
“I have been trying to learn how to use it by reading the manual in English and using Google Translate to understand it,” Sergeant Pysanka said.
On Monday, Britain promised to send Ukraine mobile multiple-rocket launchers, improving the range and accuracy of Ukrainian artillery, days after President Biden committed to sending similar weapons.
Ukraine’s most advanced new arms are concentrated in the eastern Donbas region, where the fiercest fighting rages as President Vladimir V. Putin’s forces — approaching from the east, north and south — try to crush a pocket of Ukrainian-held territory. At the eastern tip of that pocket, the two sides have waged a seesaw battle for the devastated, mostly abandoned city of Sievierodonetsk.
Over the weekend, Ukrainian troops regained some ground in the city, according to Western analysts and Ukrainian officials. But on Monday, the Ukrainians were forced back again as the Russian military ramped up its already intense artillery attack, according to Serhiy Haidai, Ukraine’s administrator for the region.
A day after a risky visit to troops in Lysychansk, near Sievierodonetsk, President Volodymyr Zelensky on Monday gave journalists a blunt assessment of the challenge: “There are more of them. They are more powerful. But we have every chance to fight in this direction.”
Ukraine’s leaders frequently call for high-end Western weapons and equipment, pinning their hopes for victory to requests for new antitank guided missiles, howitzers and satellite-guided rockets.
But atop the need for the tools of war, Ukrainian troops need to know how to use them. Without proper training, the same dilemma facing Sergeant Pysanka’s unit and their lone range finder will be pervasive on a much larger scale. Analysts say that could echo the United States’ failed approach of supplying the Afghan military with equipment that couldn’t be maintained absent massive logistical support.
“Ukrainians are eager to employ Western equipment, but it requires training to maintain,” said Michael Kofman, the director of Russian studies at C.N.A., a research institute in Arlington, Va. “Some things it’s not easy to rush.”
The United States and other NATO countries gave extensive training to the Ukrainian military in the years before the war, though not on some of the advanced weapons they are now sending. From 2015 to early this year, U.S. military officials say, American instructors trained more than 27,000 Ukrainian soldiers at the Yavoriv Combat Training Center near Lviv. There were more than 150 American military advisers in Ukraine when Russia invaded in February, but they were withdrawn.
Since the beginning of the war, the United States has pledged roughly $54 billion in aid for Ukraine and supplied a bevy of weapons and equipment, most recently several advanced HIMARS mobile rocket launchers, a move greeted with swift condemnation from the Kremlin.
But to avoid a more direct confrontation with Russia, the Biden administration has so far declined to send military advisers back into Ukraine to help train Ukrainian forces to use new weapons systems, and has instead relied on training programs outside the country.
This has put enormous pressure on Ukrainian soldiers like Sgt. Andriy Mykyta, a member of the country’s border guard who, before the war, received brief training from NATO advisers on the advanced British antitank weapons, known as NLAWs.
Now he races around frontline positions trying to educate his comrades on how to use them. In many cases, he said, Ukrainian soldiers learned how to use some weapons, including NLAWs, on their own, using online videos and practice.
“But there are types of weapons that you can’t learn from intuition: surface-to-air missiles, artillery and some gear,” Sergeant Mykyta said in a telephone interview. “So we need formal courses,” he added.
Ukraine’s needs are palpable in the region where Sergeant Pysanka’s unit is dug in, just northeast of the Russian-occupied city of Kherson. The area was the site of a brief Ukrainian offensive in the past week that slowed as soon as the retreating Russians destroyed a key bridge; the Ukrainians’ lack of longer-range artillery meant they were unable to attempt a difficult river crossing in pursuit, Ukrainian military officials said.
For Sergeant Pysanka’s gun team, the only instructor available for the laser range finder is a soldier who remained behind from the last unit and had taken time to translate most of the 104-page instruction manual. But it’s still trial and error as they figure out what combination of buttons do what, while searching for ad hoc solutions to solve the lack of a mounting tripod and video monitor (both of which are advertised in the instruction manual).
“If you’re working long distances while holding it by hand, sometimes it can transmit inaccurate figures,” Sergeant Pysanka said. “It is safer,” he added, “to work when the gear is stationed on the tripod facing the enemy and the operator is working with the monitor under cover.”
The JIM LR, made by the French company Safran, looks like a cross between a virtual reality headset and traditional binoculars, and can be used alongside a mapping application on a computer tablet that Ukrainian troops use to help call in artillery strikes.
At around six pounds, it is far smaller than the four-and-a-half-ton, U.S.-supplied M777 155 mm howitzer that has recently made its way to the frontline in Ukraine’s east. But both pieces of equipment have intricacies that are reminders of the complications that come from supplying a military with foreign matériel.
The M777 is highly mobile and capable of firing long distances, but training has been a bottleneck in deploying the howitzers, Ukrainian officers say. At courses in Germany that lasted a week, the United States trained soldiers to fire the weapon and others to maintain it.
But an oversight nearly delayed all maintenance on the guns at the hard-to-reach front lines, Ukrainian officers said. The entire M777 machine is put together on the imperial system used in the United States, meaning that using a Ukrainian metric wrench on it would be difficult, and would risk damaging the equipment.
Only after sending the guns did the United States arrange for a rushed shipment of toolboxes of imperial-gauge wrenches, said Maj. Vadim Baranik, the deputy commander of a maintenance unit.
But tools can be misplaced, lost or destroyed, potentially leaving guns inoperable unless someone scrounges up a U.S.-supplied wrench.
And the JIM LR, capable of displaying extremely accurate targeting data, supplies the information, known as grid coordinates, in a widely used NATO format that Sergeant Pysanka has to convert to the Soviet-era coordinate system used on the Ukrainians’ maps. Such minor speed bumps and chances for error add up, especially when under the stress of a Russian artillery barrage.
For now, Sergeant Pysanka is focused on learning the range finder. In his small slice of the war, Western-supplied weapons and equipment are limited to a small number of antitank rockets and first-aid kits.
“We can’t boast the same kind of resources that there are in the east,” said Maj. Roman Kovalyov, a deputy commander of the unit that oversees Sergeant Pysanka’s gun position. “What Ukraine gets, we can only see on the TV. But we believe that sooner or later it will turn up here.”
Reporting was contributed by Andrew E. Kramer from Kramatorsk, Ukraine, and Eric Schmitt from Washington State.
Apple’s development of virtual-reality content and software tools is central to creating experiences that give its future headset purpose. Its last major new product, the Apple Watch, was launched with about 3,000 apps but struggled to take off because tech reviewers said few of those apps were useful. Similar shortcomings have dogged Meta’s Quest virtual-reality headset, which surpassed 10 million sales last year, because many view it as a gaming device.
From its original Macintosh to its iPad, Apple has pursued products that attract a broad swath of potential customers and have an array of uses. It sold an estimated 240 million iPhones last year, accounting for about half of its $366 billion in total sales. To make the headset worthwhile, analysts said, it will need to have utilities that transcend the niche world of video games.
Tim Cook, Apple’s chief executive, has been talking about the potential of augmented reality for years. In 2016, he told investors that the company was investing heavily in it and considered it a “great commercial opportunity.” Around that time, many employees on Apple’s campus were reading “Ready Player One,” a futuristic novel about virtual reality, and talking about the possibilities of creating Apple’s own mixed-reality world.
Apple hired an engineer from Dolby Technologies, Mike Rockwell, and tasked him with leading the effort. His early efforts to create an augmented-reality product were hobbled by weak computing power, two people familiar with the project said. Continuing challenges with its battery power have forced Apple to postpone its release until next year, those people said.
The augmented-reality initiative has been divisive inside Apple. At least two members of its industrial design team said they had left the company, in part, because they had some concerns about developing a product that might change the way people interact with one another. Such sensitivities have increased inside the company amid rising public concern about children’s screen time.
With Mr. Rockwell at the helm, the product would be one of the first to come out of Apple led by its engineering team rather than its co-founder Steve Jobs, who died in 2011, and its former design chief, Jony Ive, who left the company in 2019. The Apple Watch project was led by Mr. Ive and his designers, who defined how it looked, operated and was marketed.
Mr. Favreau’s programming shows how Apple is trying to differentiate its product from Meta’s. It also illustrates how the company is tapping into the relationships it has cultivated in Hollywood since starting Apple TV+ in 2019.
Mr. Zuckerberg has since turned to Mr. Bosworth for major initiatives. In 2012, Mr. Bosworth was given the task of building out Facebook’s mobile advertising products. After management issues at the Oculus virtual reality division, Mr. Zuckerberg dispatched Mr. Bosworth in August 2017 to take over the initiative. The virtual reality business was later rebranded Reality Labs.
In October, the company said it would create 10,000 metaverse-related jobs in the European Union over the next five years. That same month, Mr. Zuckerberg announced he was changing Facebook’s name to Meta and pledged billions of dollars to the effort.
Reality Labs is now at the forefront of the company’s shift to the metaverse, employees said. Workers in products, engineering and research have been encouraged to apply to new roles there, they said, while others have been elevated from their jobs in social networking divisions to lead the same functions with a metaverse emphasis.
Of the more than 3,000 open jobs listed on Meta’s website, more than 24 percent are now for roles in augmented or virtual reality. The jobs are in cities including Seattle, Shanghai and Zurich. One job listing for a “gameplay engineering manager” for Horizon, the company’s free virtual reality game, said the candidate’s responsibilities would include imagining new ways to experience concerts and conventions.
Internal recruitment for the metaverse ramped up late last year, three Meta engineers said, with their managers mentioning job openings on metaverse-related teams in December and January. Others who didn’t get on board with the new mission left. One former employee said he resigned after feeling like his work on Instagram would no longer be of value to the company; another said they did not think Meta was best placed for creating the metaverse and was searching for a job at a competitor.
What Is the Metaverse, and Why Does It Matter?
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The origins. The word “metaverse” describes a fully realized digital world that exists beyond the one in which we live. It was coined by Neal Stephenson in his 1992 novel “Snow Crash,” and the concept was further explored by Ernest Cline in his novel “Ready Player One.”
The future. Many people in tech believe the metaverse will herald an era in which our virtual lives will play as important a role as our physical realities. Some experts warn that it could still turn out to be a fad or even dangerous.
Meta also lured away dozens of employees from companies like Microsoft and Apple, two people with knowledge of the moves said. In particular, Meta hired from those companies’ divisions that worked on augmented reality products, like Microsoft’s Hololens and Apple’s secretive augmented reality glasses project.
Representatives for Microsoft and Apple declined to comment. Bloomberg and The Wall Street Journal previously reported on some of the personnel moves.