The National Basketball Association will be the first major test of the new competitive landscape. Its agreements with ESPN and Turner run through the 2024-25 season. Most sports and media executives predict that the league will stick with traditional broadcasters for most of its games, while carving out some small portion of rights for a tech company.

“It hedges them for the future and exposes the product to new audiences,” said George Pyne, founder of the sports private equity firm, Bruin Capital, and the former chief operating officer of NASCAR. “They can still have a long-term relationship with network partners but dip their toe in with new media.”

Until then, the best opportunities for Apple and Amazon may be overseas — where Amazon has been active for years — because European soccer leagues resell their rights every two to three years. Amazon recently scooped up rights to Europe’s top tournament, the UEFA Champions League, in Britain, Germany and Italy. It also has rights to France’s Ligue 1, which it offers to Prime Video subscribers for annual fee of about $90, and the English Premier League.

Media companies will be pressured to expand geographically to compete, said Daniel Cohen, who leads global media rights consulting for Octagon, a sports agency. Television broadcasters could also team up to pool their financial firepower, or buy each other outright, to compete with tech giants willing to pay billions for rights like N.F.L. Sunday Ticket.

“It comes down to a Silicon Valley ego thing,” Mr. Cohen said of the high-dollar N.F.L. deal. “I don’t see a road to profitability. I see a road to victory.”

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Russia, Blocked From the Global Internet, Plunges Into Digital Isolation

“For the moment I do plan to work in Russia,” he said. “How this may change in the future, especially if YouTube will be blocked, I don’t know.”

Unlike China, where domestic internet companies have grown into behemoths over more than a decade, Russia does not have a similarly vibrant domestic internet or tech industry.

So as it is cordoned off into its own digital ecosystem, the fallout may be severe. In addition to access to independent information, the future reliability of internet and telecommunications networks, as well as the availability of basic software and services used by businesses and government, is at risk.

Already, Russian telecom companies that operate mobile phone networks no longer have access to new equipment and services from companies like Nokia, Ericsson and Cisco. Efforts by Russian companies to develop new microprocessors were in doubt after Taiwan Semiconductor Manufacturing Company, the largest maker of essential semiconductors, halted shipments to the country. Yandex, Russia’s largest internet company, with a search engine more widely used than Google in Russia, warned it might default on its debts because of the crisis.

“The whole IT, hardware and software market that Russia relies on is gravely damaged right now,” said Aliaksandr Herasmenka, a researcher at the University of Oxford’s program on democracy and technology. The Russian authorities could respond by loosening rules that have made it illegal to download pirated software, he said.

The Ukrainian government has also pressured internet service providers to sever access in Russia. Officials from Ukraine have asked ICANN, the nonprofit group that oversees internet domains, to suspend the Russian internet domain “.ru.” The nonprofit has resisted these requests.

Denis Lyashkov, a self-taught web developer with more than 15 years of experience, said Russia’s censorship campaign was “devastating” for those who had grown up with a less restricted internet.

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removed it from their app stores and Amazon cut off web services after the riot, according to SensorTower, a digital analytics company.

John Matze, one of its founders, from his position as chief executive. Mr. Matze has said he was dismissed after a dispute with Ms. Mercer — the daughter of a wealthy hedge fund executive who is Parler’s main backer — over how to deal with extreme content posted on the platform.

Christina Cravens, a spokeswoman for Parler, said the company had always “prohibited violent and inciting content” and had invested in “content moderation best practices.”

Moderating content will also be a challenge for Truth Social, whose main star, Mr. Trump, has not been able to post messages since early 2021, when Twitter and Facebook kicked him off their platforms for inciting violence tied to the outcome of the 2020 presidential election.

With Mr. Trump as its main poster, it was unclear if Truth Social would grow past subscribers who sign up simply to read the former president’s missives, Mr. Matze said.

“Trump is building a community that will fight for something or whatever he stands for that day,” he said. “This is not social media for friends and family to share pictures.”

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Russia Raises Heat on Twitter, Google and Facebook in Online Crackdown

LONDON — Russia is increasingly pressuring Google, Twitter and Facebook to fall in line with Kremlin internet crackdown orders or risk restrictions inside the country, as more governments around the world challenge the companies’ principles on online freedom.

Russia’s internet regulator, Roskomnadzor, recently ramped up its demands for the Silicon Valley companies to remove online content that it deems illegal or restore pro-Kremlin material that had been blocked. The warnings have come at least weekly since services from Facebook, Twitter and Google were used as tools for anti-Kremlin protests in January. If the companies do not comply, the regulator has said, they face fines or access to their products may be throttled.

The latest clashes flared up this week, when Roskomnadzor told Google on Monday to block thousands of unspecified pieces of illegal content or it would slow access to the company’s services. On Tuesday, a Russian court fined Google 6 million rubles, or about $81,000, for not taking down another piece of content.

store all data on Russian users within the country by July 1 or face fines. In March, the authorities had made it harder for people to see and send posts on Twitter after the company did not take down content that the government considered illegal. Twitter has since removed roughly 6,000 posts to comply with the orders, according to Roskomnadzor. The regulator has threatened similar penalties against Facebook.

the police visited Twitter’s offices in New Delhi in a show of force. No employees were present, but India’s governing party has become increasingly upset with the perception that Twitter has sided with its critics during the coronavirus pandemic.

In Myanmar, Poland, Turkey and elsewhere, leaders are also tightening internet controls. In Belarus, President Aleksandr G. Lukashenko this week signed a law banning livestreams from unauthorized protests.

“All of these policies will have the effect of creating a fractured internet, where people have different access to different content,” said Jillian York, an internet censorship expert with the Electronic Frontier Foundation in Berlin.

The struggle over online speech in Russia has important ramifications because the internet companies have been seen as shields from government censors. The latest actions are a major shift in the country, where the internet, unlike television, had largely remained open despite President Vladimir V. Putin’s tight grip on society.

“sovereign internet,” a legal and technical system to block access to certain websites and fence off parts of the Russian internet from the rest of the world.

an interview this week with Kommersant, a leading Russian newspaper, Andrey Lipov, the head of Roskomnadzor, said slowing down access to internet services was a way to force the companies to comply with Russian laws and takedown orders. Mr. Lipov said blocking their services altogether was not the goal.

Google declined to discuss the situation in Russia and said it received government requests from the around the world, which it discloses in its transparency reports.

Facebook also would not discuss Russia, but said it restricted content that violated local laws or its terms of service. “We always strive to preserve voice for the greatest number of people,” a spokeswoman said.

Twitter said in a statement that it took down content flagged by the Russian authorities that violated its policies or local laws.

protests in support of the opposition leader Alexei A. Navalny after his arrest in January. The demonstrations were the biggest shows of dissent against Mr. Putin in years.

“This mobilization was happening online,” Ms. Zlobina said.

The Russian government has portrayed the tech industry as part of a foreign campaign to meddle in domestic affairs. The authorities have accused the companies of blocking pro-Kremlin online accounts while boosting the opposition, and said the platforms were also havens for child pornography and drug sales.

Twitter became the first major test of Russia’s censorship technology in March when access to its service was slowed down, according to researchers at the University of Michigan.

To resolve the conflict, a Twitter executive met at least twice with Russian officials, according to the company and Roskomnadzor. The government, which had threatened to ban Twitter entirely, said the company had eventually complied with 91 percent of its takedown requests.

Other internet companies have also been affected. Last month, TikTok, the popular social media platform owned by the Chinese company ByteDance, was fined 2.6 million rubles, or about $35,000, for not removing posts seen as encouraging minors to participate in illegal demonstrations. TikTok did not respond to a request for comment.

The fines are small, but larger penalties loom. The Russian government can increase fines to as much as 10 percent of a company’s revenue for repeat offenses, and, perhaps more important, authorities can disrupt their services.

Perhaps the biggest target has been Google. YouTube has been a key outlet for government critics such as Mr. Navalny to share information and organize. Unlike Facebook and Twitter, Google has employees in Russia. (The company would not say how many.)

In addition to this week’s warning, Russia has demanded that Google lift restrictions that limit the availability of some content from state media outlets like Sputnik and Russia Today outside Russia.

Russia’s antitrust regulator is also investigating Google over YouTube’s policies for blocking videos.

Google is trying to use the courts to fight some actions by the Russian government. Last month, it sued Roskomnadzor to fight an order to remove 12 YouTube videos related to opposition protests. In another case, the company appealed a ruling ordering YouTube to reinstate videos from Tsargrad, a nationalist online TV channel, which Google had taken down over what it said were violations of American sanctions.

Joanna Szymanska, a senior program officer for Article 19, an internet freedom group, said Google’s recent lawsuit to fight the YouTube takedown orders would influence what other countries did in the future, even if the company was likely to lose in court. Ms. Szymanska, who is based in Poland, called on the tech companies to be more transparent about what content they were being asked to delete, and what orders they were complying with.

“The Russian example will be used elsewhere if it works well,” she said.

Adam Satariano reported from London and Oleg Matsnev from Moscow. Anton Troianovski contributed reporting from Moscow.

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‘Charlie Bit My Finger’ to Leave YouTube After NFT Sale

The original 2007 video “Charlie Bit My Finger,” a standard-bearer of viral internet fascination, has sold as a nonfungible token for $760,999, and the family who created it will take down the original from YouTube for good.

The original video, which has close to 900 million views, features Charlie Davies-Carr, an infant in England, biting the finger of his big brother, Harry Davies-Carr, and then laughing after Harry yells “OWWWW.”

The owner will also be able to create their own parody of the video featuring Charlie and Harry Davies-Carr.

Many duplicates of the video remain online, including one apparently rebranded by the family itself in anticipation of the auction. But the auction allowed bidders to “own the soon-to-be-deleted YouTube phenomenon” and be the “sole owner of this lovable piece of internet history.”

Disaster Girl,” a meme from a photo of Zoë Roth in 2005 looking at a house on fire in her neighborhood, sold last month in an NFT auction for $500,000. Nyan Cat, an animated flying cat with a Pop-Tart torso that leaves a rainbow trail, sold for roughly $580,000 in February. Jack Dorsey’s first tweet sold as an NFT for more than $2.9 million; a clip of LeBron James blocking a shot in a Lakers basketball game went for $100,000 in January; and an artist sold an NFT of a collage of digital images for $69.3 million, among other headline-grabbing auctions.

During an NFT sale, computers are connected to a cryptocurrency network. They record the transaction on a shared ledger and store it on a blockchain, sealing it as part of a permanent public record and serving as a sort of certification of authenticity that cannot be altered or erased.

There were 11 active bidders in the battle for the NFT that was driven mainly between two bidders named 3fmusic and mememaster. When the bidding ended Sunday, mememaster was outbid by 3fmusic by $45,444. A person with the same name also bought the “Disaster Girl” meme NTF.

years after it was first posted. It was written into a Gerber spot and a “30 Rock” episode and was the subject of countless parody videos. But it’s still well known for setting off a genre of contagiously shareable videos.

Howard Davies-Carr, the father of Charlie and Harry, told The New York Times in 2012 that even though he didn’t think of his sons as celebrities, they had nonetheless become a brand. The family was recognized in random places, like on the subway in London.

In an interview with the brothers in 2017 on The Morning, a British talk show, Howard Davies-Carr said he was filming the brothers growing up “just doing normal things” and that Charlie bit his brother’s finger while watching T.V. after a busy day in the garden.

“The video was funny, so I wanted to share it with the boys’ godfather,” Howard Davies-Carr said, adding that their godfather lived in America and that the video was initially private, but people, including his parents, had asked to see it since it was difficult to share, so he made the video public.

A few months later, when the video had at least 10,000 views, Howard Davies-Carr said he almost deleted it. Profits from the video and other opportunities allowed the family to send Charlie, Harry and their two other brothers to private school, said Shelley Davies-Carr, the boys’ mother.

The video with humble beginnings, which Charlie and Harry decided to sell, helped Shelley Davies-Carr stop working full-time when her fourth child was born.

“I was just watching TV and just decided to bite him,” Charlie Davies-Carr said in the interview. “He put his finger in my mouth, so I just bit.” Harry Davies-Carr couldn’t remember the pain from that bite.

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What TikTok Stars Owe ‘The Ellen DeGeneres Show’

In May 2010, well before the TikTok era, a 12-year-old from Oklahoma named Greyson Chance was summoned to “The Ellen DeGeneres Show.” A couple of weeks earlier, Greyson had found early viral fame after he posted his middle school talent show performance of Lady Gaga’s “Paparazzi” on YouTube. When Greyson came on the show, where he sat in a plush chair directly across from the daytime star and discussed his Gaga cover, the YouTube video had a million page views.

His “Ellen” appearance brought him to a new stratosphere. In the following days, media coverage around the 12-year-old sensation exploded, and his performance ballooned to more than 30 million views. Madonna’s and Lady Gaga’s managers began representing him. Ms. DeGeneres signed him to a record contract.

“It’s crazy thinking about 30 million people,” Greyson said when he returned to the show two weeks later. “It just makes me happy.”

Next year, Ms. DeGeneres will step down from her daytime talk show, signing off after a 19-season run of light jokes, celebrity interviews and cash giveaways. But perhaps one of the most enduring legacies of her show was the host’s role in the early viral video economy: Making an appearance on “Ellen” brought a viral sensation a whole new wave of clicks, fame and cash.

“Ellen,” Ms. DeGeneres’ role in daytime television has diminished. Her viewership figures have plummeted 44 percent this season, and competitors like “Dr. Phil” (2.4 million viewers) and “Live With Kelly and Ryan” (2.6 million) are now beating “Ellen” by roughly a million viewers.

Likewise, if a YouTube or TikTok performance begins to catch steam, a stop on “Ellen” is no longer a key step to hitting a new threshold of fame.

“Ellen could pluck you off YouTube and make you a star,” said Joe Kessler, the global head of the United Talent Agency’s UTA IQ division, which uses data analytics to advise clients on digital strategies.

introduced a segment called “Ellen’s Wonderful Web of Wonderment,” which promised to “find undiscovered talent online & share it with you!”

As more viral stars appeared on her show, any time an online video started gaining traction a decade ago, “people would reply or comment on these videos: ‘Tell Ellen!’ ‘Call Ellen!’” Ms. Weber said. “That was weirdly the assumed next step for everyone.”

The year after Greyson Chance appeared on “Ellen,” the show invited 8-year-old Sophia Grace, a burgeoning internet personality, and her cousin Rosie to come in from England and to do a cover of a Nicki Minaj song. That video now has more than 144 million views on YouTube.

An “Ellen” appearance usually featured a twist, too. When Greyson came on, Lady Gaga herself phoned in to the show to express her admiration for his performance. When Sophia Grace appeared on “Ellen,” Nicki Minaj made a surprise appearance, and the 8-year-old flung herself into the arms of the singer.

Mr. DeVore estimated that the family had taken in $150,000 from all the exposure, including the sales of T-shirts. And they’re not quite finished milking it, either. Earlier this month, Mr. DeVore auctioned “David After Dentist” as an NFT, or a nonfungible token, a digital collectible item, BuzzFeed reported. It sold for $13,000.

Mr. Kessler, from UTA, estimated that big digital personalities in the early 2010s could make in the mid-six figures.

An influencer now can make in the millions, and in a handful of cases, tens of millions. And as YouTube and TikTok helped the influencer industry take flight, Ms. DeGeneres’s role as a digital kingmaker began to wane.

“If we’re comparing it to now, people’s viral moments are shorter,” Ms. Weber said. “In the time it takes as a producer to call and say, ‘Come on Ellen!’ there’s a new viral moment somewhere else. It’ll be passé.”

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How Lies on Social Media Are Inflaming the Israeli-Palestinian Conflict

In a 28-second video, which was posted to Twitter this week by a spokesman for Prime Minister Benjamin Netanyahu of Israel, Palestinian militants in the Gaza Strip appeared to launch rocket attacks at Israelis from densely populated civilian areas.

At least that is what Mr. Netanyahu’s spokesman, Ofir Gendelman, said the video portrayed. But his tweet with the footage, which was shared hundreds of times as the conflict between Palestinians and Israelis escalated, was not from Gaza. It was not even from this week.

Instead, the video that he shared, which can be found on many YouTube channels and other video-hosting sites, was from 2018. And according to captions on older versions of the video, it showed militants firing rockets not from Gaza but from Syria or Libya.

The video was just one piece of misinformation that has circulated on Twitter, TikTok, Facebook, WhatsApp and other social media this week about the rising violence between Israelis and Palestinians, as Israeli military ground forces attacked Gaza early on Friday. The false information has included videos, photos and clips of text purported to be from government officials in the region, with posts baselessly claiming early this week that Israeli soldiers had invaded Gaza, or that Palestinian mobs were about to rampage through sleepy Israeli suburbs.

has removed several disinformation campaigns by Iran aimed at stoking tensions among Israelis and Palestinians. Twitter also took down a network of fake accounts in 2019 that was used to smear opponents of Mr. Netanyahu.

The grainy video that Mr. Gendelman shared on Twitter on Wednesday, which purportedly showed Palestinian militants launching rocket attacks at Israelis, was removed on Thursday after Twitter labeled it “misleading content.” Mr. Gendelman’s office did not respond to a request for comment.

Mr. Gendelman appears to have mischaracterized the contents of other videos as well. On Tuesday, he posted a video on Twitter showing three adult men being instructed to lie down on the floor, with their bodies being arranged by a crowd nearby. Mr. Gendelman said the video showed Palestinians staging bodies for a photo opportunity.

Mr. Kovler, who traced the video back to its source, said the video had been posted in March to TikTok. Its accompanying text said the footage showed people practicing for a bomb drill.

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Lies on Social Media Inflame Israeli-Palestinian Conflict

In a 28-second video, which was posted to Twitter this week by a spokesman for Prime Minister Benjamin Netanyahu of Israel, Palestinian militants in the Gaza Strip appeared to launch rocket attacks at Israelis from densely populated civilian areas.

At least that is what Mr. Netanyahu’s spokesman, Ofir Gendelman, said the video portrayed. But his tweet with the footage, which was shared hundreds of times as the conflict between Palestinians and Israelis escalated, was not from Gaza. It was not even from this week.

Instead, the video that he shared, which can be found on many YouTube channels and other video-hosting sites, was from 2018. And according to captions on older versions of the video, it showed militants firing rockets not from Gaza but from Syria or Libya.

The video was just one piece of misinformation that has circulated on Twitter, TikTok, Facebook, WhatsApp and other social media this week about the rising violence between Israelis and Palestinians, as Israeli military ground forces attacked Gaza early on Friday. The false information has included videos, photos and clips of text purported to be from government officials in the region, with posts baselessly claiming early this week that Israeli soldiers had invaded Gaza, or that Palestinian mobs were about to rampage through sleepy Israeli suburbs.

has removed several disinformation campaigns by Iran aimed at stoking tensions among Israelis and Palestinians. Twitter also took down a network of fake accounts in 2019 that was used to smear opponents of Mr. Netanyahu.

The grainy video that Mr. Gendelman shared on Twitter on Wednesday, which purportedly showed Palestinian militants launching rocket attacks at Israelis, was removed on Thursday after Twitter labeled it “misleading content.” Mr. Gendelman’s office did not respond to a request for comment.

Mr. Gendelman appears to have mischaracterized the contents of other videos as well. On Tuesday, he posted a video on Twitter showing three adult men being instructed to lie down on the floor, with their bodies being arranged by a crowd nearby. Mr. Gendelman said the video showed Palestinians staging bodies for a photo opportunity.

Mr. Kovler, who traced the video back to its source, said the video had been posted in March to TikTok. Its accompanying text said the footage showed people practicing for a bomb drill.

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Mr. Beast, YouTube Star, Wants to Take Over the Business World

Mr. Donaldson declined to be interviewed. A representative for him declined to address the working conditions at his companies but said of the videos with offensive content: “When Jimmy was a teenager and was first starting out, he carelessly used, on more than one occasion, a gay slur. Jimmy knows there is no excuse for homophobic rhetoric.” The representative added that Mr. Donaldson “has grown up and matured into someone that doesn’t speak like that.”

Many younger creators said they wanted to emulate Mr. Donaldson’s entrepreneurial path.

“I think Mr. Beast inspires all of Gen Z,” said Josh Richards, 19, a TikTok creator in Los Angeles with nearly 25 million followers. “He’s giving a lot of kids a new path to take, to teach these young kids on how to be entrepreneurial, not just to get a lot of views or become famous.”

Like many members of Generation Z, Mr. Donaldson, who grew up in Greenville, N.C., founded a YouTube channel when he was in middle school, back in 2012.

To crack YouTube’s recommendation algorithm, he initially cycled through different genres of video making. He posted videos of himself playing games like Call of Duty, commented on YouTube drama, uploaded funny video compilations and livestreamed himself reacting to videos on the internet.

Then in 2018, he mastered the format that would make him a star: stunt philanthropy. Mr. Donaldson filmed himself giving away thousands of dollars in cash to random people, including his Uber driver or people experiencing homelessness, capturing their shock and joy in the process. The money initially came mostly from brand sponsorships.

It turned out to be a perfect viral recipe that mixed money, a larger-than-life persona and wholesome reactions. Millions began watching his YouTube videos. Mr. Donaldson soon rebranded himself as “YouTube’s biggest philanthropist.”

The combination was also lucrative. Though Mr. Donaldson gave away increasingly large amounts — from $100,000 to $1 million — he made it all back and more with the advertising that ran alongside the videos. He also sold merchandise like socks ($18), water bottles ($27) and T-shirts ($28).

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Jake Paul Promised Them Fame. Was It Worth the Price?

In the vast world of YouTube villains, there may be none as famous as Jake Paul.

The 24-year-old Vine star turned vlogger has polarized viewers with videos of dangerous pranks and stunts (though he continues to bring in millions of views). He is a serial entrepreneur linked to several dubious and misleading business ventures (though that hasn’t deterred investors). He has repeatedly offended and alienated his collaborators (though he keeps finding new ones). In 2020, he declared the coronavirus a “hoax.” It can often seem that he lives to provoke outrage.

Now, Mr. Paul is facing allegations of sexual misconduct from other influencers.

Yet he remains the blueprint for many social media stars today. Without him, it’s hard to imagine the current land rush of so-called “collab houses,” where young content creators film videos, throw parties and spur drama. Or the proliferation of prank videos on YouTube. Or the bad-boy archetype embodied by so many influencer-entrepreneurs born on TikTok.

At the center of these comparisons is the Team 10 house, an influencer collective and talent management agency founded by Mr. Paul in 2016. The vision: He and six other creators, aged 14 to 19, would live together and leverage their collective followings for views and cash. Everyone would benefit, but no one more than Mr. Paul.

told The New York Times in 2017.

raising capital to start a media company focused on influencers, said he could help him become much bigger.

Aaron Mitchell, AJ’s father, said he “was not very impressed with Jake” and that he didn’t want his son, who was 14 at the time, involved with Team 10. However, after extensive conversations with Mr. Paul’s parents, Greg Paul and Pam Stepnick; Mr. Paul’s assistant, Erica Costell, who was in her mid-20s; and Neels Visser, another member of Team 10, he and his wife, Allison, decided to allow AJ to join the group.

The arrangement worked like this: Each of the influencers could live in the Team 10 house (a rented mansion in the upscale Beverly Grove neighborhood of Los Angeles) for free if they agreed to produce regular content for social media (which Mr. Paul would monetize) and participate in brand deals. (Mr. Paul declined to comment on the financial arrangement he had with house residents.)

David Dobrik’s Vlog Squad, relied on pranks and practical jokes, drawing from a lineage of entertainment franchises like “Jackass” and “Punk’d” as well as the work of creators like Mr. Paul’s older brother, Logan. The people living and working in the Team 10 house served as subjects for all kinds of antics.

electrically shocked without warning and facing pressure to jump from the mansion’s roof into a pool. The videos give the impression of a rollicking frat house during rush season rather than a collaborative work environment.

Former Team 10 members told The Times that Mr. Paul once chain-sawed through a bedroom door to wake up two people in the house. One of Mr. Paul’s former assistants recalled arriving for work to find her desk had been smashed for a video. The Times sought comment from Mr. Paul on the material of the YouTube videos and the accounts of former Team 10 associates, and he declined.

sued Mr. Paul for hearing loss after the influencer blared a car horn at him; the case was later dismissed.

“When it comes down to someone having to do something to get attention, every single day you have to do crazy stuff,” Mr. Mitchell said. “If you go back and look at those videos, you see a lot of crazy stuff and you’ll see why kids are drawn into it, because it was a house full of kids doing whatever they want. Every day it was a new crazy thing, but people wanted to watch it.”

said Mr. Paul had created “living hell” for them and turned their sleepy neighborhood into “war zone.”

The following year, Ivan and Emilio Martinez, two YouTubers from Spain who had lived in the Team 10 house, spoke about their decision to leave. In a YouTube video, they said Mr. Paul bullied them, terrorized them with pranks and made racist comments mocking their background and language skills. (The two speak English as a second language.)

In a 2018 interview with the YouTuber Shane Dawson, Ms. Violet described what it was like to date and work with Mr. Paul. “He’s not a physical abuser, but mentally and emotionally, 100 percent, every day, 2,000 times a day,” she says in the video. “I can’t even remember a conversation where it was me walking away feeling good about myself.”

she shows scars to the camera. “He would just do it way too hard.”

accused Mr. Paul of sexual assault. The incident, she said, involved forced oral sex and took place at the Team 10 house in 2019.

“In a situation like that, there was nothing I could do,” Ms. Paradise said. “I was physically restricted, and I felt emotionally restricted afterwards to even say anything about it.” Three friends whom she told directly afterward about the incident corroborated her account. Ms. Paradise said she plans to file charges.

In a public statement posted to Twitter, Mr. Paul denied Ms. Paradise’s allegations, calling them “100% false.” Mr. Paul’s lawyer Daniel E. Gardenswartz, said in a statement to The New York Times: “Our client categorically denies the allegation.”

Railey Lollie, 21, a model and actress who began working with Mr. Paul when she was 17, said he often called her “jailbait” and commented on her appearance. She said that one evening in late 2017, after filming a video, Mr. Paul groped her. She forcefully told him to stop, and he ran out of the room.

Ms. Lollie quit shortly after the incident. “I was with Jake for months, and I saw what kind of person he was behind the scenes and what kind of person he put out to the rest of the world,” she said.

In the business and entertainment worlds, the name Jake Paul continues to have cachet. In March, Mr. Paul announced he was starting a new venture fund; already, powerful figures in Silicon Valley have agreed to contribute to the fund.

he told Rolling Stone recently.

interview with ESPN last year, Mr. Paul said he earned “eight figures” for a fight against Nate Robinson, a former N.B.A. star. For his most recent fight, against Ben Askren, a former mixed martial arts champion, Mr. Paul’s disclosed pay was $690,000. (After the fight, Mr. Paul wrote in an Instagram post that the fight had drawn 1.5 million pay-per-view customers.)

Where other YouTubers, like David Dobrik and James Charles, have faced financial fallout after accusations of misconduct, Mr. Paul has yet to see such consequences. “If Jake’s sponsors and investors don’t hold him accountable, then why would he change any of his actions?” Ms. Paradise said.

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