Ahead of her 2020 re-election, Ms. Ocasio-Cortez queried her team about redesigning the logo to “stay ahead of the curve,” as Mr. Starrett described it. He successfully rebuffed the idea, making the case that the original logo was still shaping the curve.

That race only reinforced the power of Ms. Ocasio-Cortez’s design. She faced a primary battle against the former CNBC journalist Michelle Caruso-Cabrera, whose logo was flat with a blue forward arrow.

Ms. Ocasio-Cortez won in a landslide. Now Ms. Caruso-Cabrera is running for New York City comptroller — and has refreshed her logo to tilt upward, mirroring the woman she had run against.

“First time I’ve thought about that,” Ms. Caruso-Cabrera said when asked about the logo similarities as she walked through the Union Square farmers’ market on one recent afternoon. “The upward tilt,” she said, “was always about optimism.”

Moments later, a young woman walked past carrying a canvas sack of groceries, and wearing a yellow Ocasio-Cortez T-shirt.

Kitty Bennett contributed research.

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