Langham New York will fill a hotel room with balloons and champagne for travelers who want to celebrate — or do over — a birthday or anniversary; another nearby hotel, the Baccarat New York, offers a similar package that includes a personalized gift to commemorate a guest’s 2020 missed milestone.

Uniworld, a boutique river cruise operator, runs a Christmas-themed European cruise down the Danube every winter; this year they are also launching two special Christmas in July cruises for travelers who felt that their 2020 Christmas was a wash.

John Capps, 65, a clinical psychologist who lives in Northern Virginia, eagerly booked the July cruise with his wife and another couple. Mr. Capps and his wife are both Covid-19 long-haulers who were still battling residual symptoms in December; their Christmas was somber and muted.

“There was no party, no gatherings,” he said. “We’re damn lucky — we’re not back to 100 percent but we’re fully functional, and we didn’t lose an income stream in the pandemic. But we’re very excited to have this summer trip that will also give us Christmas.”

For those looking to travel this summer but not sure when they should pull the purchase trigger, travel advisers say that the longer you wait, they more you’ll spend.

“Prices are starting to move up, but there are still a lot of deals to be found,” said Brett Keller, Priceline’s chief executive. “Hotel prices, for example, continue to be discounted almost 20 percent versus the past several years, with the greatest discounts still available at higher quality 3- and 4-star hotels.”

Travel King International, a travel agency in Dallas. “There’s a lot of people who are making up for what they lost.”

Mr. Henderson, of The Roxbury at Stratton Falls, admits it’s hard to trust the optimistic signs for his business after such a difficult year. While he was fighting for his business in New York, his brother in Oklahoma nearly died of Covid.

“We all have a form of PTSD,” he said.

But both he and his husband were able to receive their first shot of the Covid-19 vaccine this month after eligibility in New York was expanded to hotel workers. Two weeks after he receives his second shot, he said, he is going to plan a trip to Oklahoma to see his brother.

“I’m not saying I’m buying it yet, but I am looking,” he said. “There’s a kind of euphoria. And if I’m feeling that way, I know plenty of other people must be feeling the same way too.”

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