The 36-year-old Bollywood star’s role was unveiled as part of a new handbag campaign, which sees her joining Emma Stone and Chinese actor Zhou Dongyu in a series of promotional shots.
“Following a strong collaborative relationship with the Maison… the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton,” the fashion house announced in a press release.
Campaign images show Padukone modeling Louis Vuitton’s new Dauphine bag. Credit: Louis Vuitton
Padukone has recently starred in campaigns for the likes of Levi’s and Adidas, though her partnership with Louis Vuitton marks her first ambassador role for a luxury label.
Deepika Padukone poses during a promotional event for her new movie “Gehraiyaan” in Mumbai, India, in February 2022. Credit: Rafiq Maqbool/AP
“When you’re 18 and have just started earning, you don’t even bother looking into a Louis Vuitton store when you walk past it because you know you’re never going to be able to afford it,” she is quoted as saying. “There are some things that are aspirational and then there are some things that are just completely out of your orbit. My association with Louis Vuitton is the latter.
“I’m a very practical, pragmatic person in reality, but I keep having to pinch myself because I can’t believe this is real,” she added. “And it speaks to the kind of diversity I hope to see in the future.”