Pelé, Dolly Parton and the Dalai Lama have little in common apart from this: Over a few days in March, they became the latest celebrity case studies for the health benefits of Covid-19 vaccines.
“I just want to say to all of you cowards out there: Don’t be such a chicken squat,” Ms. Parton, 75, said in a video that she posted on Twitter after receiving her vaccine in Tennessee. “Get out there and get your shot.”
This is hardly the first time public figures have thrown their popularity behind an effort to change the behavior of ordinary people. In medicine, celebrity endorsements tend to echo or reinforce messages that health authorities are trying to publicize, whether it’s getting a vaccine, or other medical treatment. In 18th-century Russia, Catherine the Great was inoculated against smallpox as part of her campaign to promote the nationwide rollout of the procedure. Almost 200 years later, backstage at “The Ed Sullivan Show,” Elvis Presley received the polio vaccine in an effort to help reach at-risk teenagers.
But do the star-studded endorsements really work? Not necessarily. Epidemiologists say there are plenty of caveats and potential pitfalls — and little scientific evidence to prove that the endorsements actually boost vaccine uptake.
History of Vaccines website, a project of the College of Physicians of Philadelphia.
and among the weirdest — online rituals of the Covid era.
To help track the phenomenon, New York Magazine over the winter kept a running list of newly vaccinated celebrities that includes Christie Brinkley (“piece of cake”), Whoopi Goldberg (“I didn’t feel it”) and Mandy Patinkin (“One of the few benefits of being old”). Journalists in India have done the same for Bollywood film stars.