Athletes may be used to putting their blood, sweat and tears into sports, but legendary skater Tony Hawk has just taken it one step further.
“Although it could arguably make the world a better place, never ever use these boards to make clones of Tony Hawk.”
Hawk posted about the collaboration on Instagram. Credit: Liquid Death
The accompanying video shows Hawk, who is a brand ambassador for Liquid Death, having a vial of blood removed which is then mixed with a tin of red paint used to make the boards.
Hawk also posted about the collaboration on his Instagram account.
“Looking forward to our future ‘collaborations’ as long as they don’t involve replicants.”
A promotional video shows Hawk having his blood taken. Credit: From Liquid Death/Youtube
The screen-printed boards are made in southern California and buyers will receive a certificate of authenticity, according to the Liquid Death website.
The company said it will donate 10% of profits from the boards to charities 5Gyres, which works to reduce plastic pollution in the oceans, and The Skatepark Project, which builds skateparks in underserved communities.
The boards sold out on the Liquid Death website. Credit: From Liquid Death/Youtube
This is not the first celebrity-endorsed product to make use of human blood.
They sold out almost immediately and also stoked considerable online criticism.
The black and red sneakers, part of a collaboration between Lil Nas X and New York-based art collective MSCHF, were made using Nike Air Max 97s.
As part of the agreement, MSCHF agreed to issue a voluntary recall for the Satan shoes, buying back the sneakers at the $1,018 sale price. Nike said it hoped the recall would remove the shoes from circulation. Other details of the settlement were not released.
“Now that tony hawk has released skateboards with his blood painted on them, and there was no public outrage, are y’all ready to admit y’all were never actually upset over the blood in the shoes? and maybe u were mad for some other reason?,” he wrote.