This week, 24-year-old model Sofia Jirau became the first person with Down syndrome to appear in a campaign for Victoria’s Secret.
The Puerto Rican model appeared alongside 17 other women to promote the new all-day-comfort Love Cloud collection, which the brand hopes will “reinforc(e) Victoria’s Secret’s commitment to welcoming and celebrating all women,” according to a press statement.
24-year-old Sofia Jirau, from Puerto Rico, is the first model with Down syndrome to model for Victoria’s Secret. Credit: Victoria’s Secret
On Wednesday, Jirau took to Instagram to express her excitement for the milestone.
Jirau has been modeling since 2019 and also owns an online store called “Alavett,” a Spanish-English play on words for the phrase “I love it.” In February 2020, Jirau became one of the few models with Down syndrome to walk in New York Fashion Week. She emphasizes through her social media accounts that her goal is to encourage others to pursue their dreams.
“I always say ‘Inside and out there are no limits’ to motivate people to break through their self-imposed limitations,” she writes on her website.
The new campaign features 18 women, both professional and non-professional models, for a new line of comfort-focused bras and underwear. Credit: Victoria’s Secret
Brazilian model Valentina Sampaio is part of the ambassador program VS collective, founded last year, as well as the new Love Cloud campaign. Credit: Victoria’s Secret
Some of the founding members of the VS Collective are now featured in the Love Cloud campaign, including Bieber, Akech, Sampaio and plus-size model Paloma Elsesser.
Creative director Raúl Martinez said in a statement that the campaign is “a major moment in the brand’s evolution.”
“From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria’s Secret standard we are creating,” he said.